- Видео 144
- Просмотров 382 120
System1 Group
Добавлен 11 сен 2017
System1 is The Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world's leading brands.
Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.
With a database of over 100,000 ads, System1 allows brands to compare their ads against competitors, and System1’s expert guidance helps brands improve the effectiveness of ads and ideas.
System1 was founded in 2000 by Founder & President John Kearon and has operations in Europe, North America, Brazil, Singapore, and Australia. For more information, visit system1group.com or follow us @System1 on LinkedIn.
Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.
With a database of over 100,000 ads, System1 allows brands to compare their ads against competitors, and System1’s expert guidance helps brands improve the effectiveness of ads and ideas.
System1 was founded in 2000 by Founder & President John Kearon and has operations in Europe, North America, Brazil, Singapore, and Australia. For more information, visit system1group.com or follow us @System1 on LinkedIn.
Amazon - We've reduced the weight of our packaging by more than 40%
Amazon - We've reduced the weight of our packaging by more than 40%
Просмотров: 2
Видео
Arsenal x adidas - Arsenal. An Original. Always.
Просмотров 32928 дней назад
Arsenal x adidas - Arsenal. An Original. Always.
Break Through: How new and returning businesses can grow with TV
Просмотров 216Месяц назад
Advertising on TV is a powerful choice for businesses aiming to scale, but perceived barriers can make it seem overwhelming. Common concerns include high costs, significant risks, the complexity of creating effective ads, and challenges in measuring success. That’s why ITV and System1 have teamed up to help new and returning brands develop strategies to maximise their new-to-TV advertising pote...
NBC Sports - Why is Sabrina in Paris?
Просмотров 94Месяц назад
Tapping into the Sabrina Carpenter hype with a humorous nod to her hit song ‘Espresso,’ NBC features the latest pop princess in a Disney-like twist, consulting with an animated bird over coffee in Paris. This campaign takes a unique approach compared to its Olympic-themed competitors, focusing on engaging broader audiences through a popular celebrity rather than directly highlighting sports. NB...
Triple Jeopardy of Attention
Просмотров 22Месяц назад
System1 invites you to hear industry leading experts Peter Field, Dr. Karen Nelson-Field and Orlando Wood describe the "Triple Jeopardy of Attention" facing advertisers, how it threatens advertisers’ ability to establish mental availability and therefore growth, and how we might overcome it.
Ritson on Recession
Просмотров 152Месяц назад
Professor Mark Ritson, brand consultant and creator of the Mini MBA in Marketing, and System1 Chief Customer Officer Jon Evans discuss ways to give your brand the best possible chance of being among the 9% that thrive following the recession.
Look Out. Orlando Wood on the brain, advertising and a world that's turning inwards.
Просмотров 97Месяц назад
Orlando Wood, System1's Chief Innovation Officer, talks about his latest book, Look out. Look out is an advertising guide for a world that’s turning inwards and which draws on the work of Dr Iain McGilchrist. Look out is a study of attention and its implications for advertising. It describes how our attention narrows following periods of technological disruption and how this can result in incre...
Feeling Seen USA
Просмотров 10Месяц назад
Our Feeling Seen USA webinar brings together industry experts to discuss the state of diversity, equity and inclusion in advertising today, how marketers can accurately portray and effectively engage with under-represented groups and celebrate the brands that are getting inclusive advertising right.
Orlando Wood's Advertising Principles
Просмотров 39Месяц назад
System1 owes much to the talented and creative super-brain that is Orlando Wood (he’s endearingly modest though and a real gent, so he’d never have written that himself). Orlando is a genuine industry thought leader - setting the pace and tone for the industry. He runs masterclasses and is an inspiring, frequent and eloquent conference and podcast speaker. But Orlando isn’t just our very own ce...
NHS Charities Together - Loose Women
Просмотров 1102 месяца назад
NHS Charities Together - Loose Women
Toyota - We believe no journey is taken alone
Просмотров 2602 месяца назад
Toyota - We believe no journey is taken alone
Effectiveness in an Age of Efficiency - MAD//Fest 2024
Просмотров 682 месяца назад
Effectiveness in an Age of Efficiency - MAD//Fest 2024