- Видео 26
- Просмотров 1 608
Scale Up Your Sales & Marketing Podcast
Добавлен 21 фев 2024
Ep 10: Which Marketing Channel works best for you?
When was the last time that you REALLY looked at which marketing channels were working for your business the best?
Vic helps you to discover how to calculate the ROI of your marketing touchpoints in this episode, and runs through some tips to make sure that it's carried out with ease.
As promised, the written calculation for the ROI is:
Profit divided by Spend x 100 = ? (e.g. £9k profit / £1k spend x 100 = 900% ROI) In this example, every £1 spent returns £9. Knowing this important calculation will ensure that you have more confident in your marketing.
If you enjoy this video, make sure to hit the subscribe button and click the bell icon so you never miss an update from us 🔔
Vic helps you to discover how to calculate the ROI of your marketing touchpoints in this episode, and runs through some tips to make sure that it's carried out with ease.
As promised, the written calculation for the ROI is:
Profit divided by Spend x 100 = ? (e.g. £9k profit / £1k spend x 100 = 900% ROI) In this example, every £1 spent returns £9. Knowing this important calculation will ensure that you have more confident in your marketing.
If you enjoy this video, make sure to hit the subscribe button and click the bell icon so you never miss an update from us 🔔
Просмотров: 6
Видео
Ep 9: Why is no one returning my calls or emails?
Просмотров 43 месяца назад
Listen in to find out if Leisa Pickles has a crystal ball or a magic wand as she answers the question: Why is no-one returning my calls and emails? In this episode, Leisa Pickles provides tools and techniques to help you improve your return rate. Leisa shares examples from her own experience and provides some actionable techniques to help you remain at the forefront of mind and your Business st...
Ep 8: What makes a great Marketing campaign?
Просмотров 43 месяца назад
Listen to 10 Top Tips from Vic! These are handy, whether you're starting your business or scaling up, and whether you're selling a product or a service. If you enjoy this video, make sure to hit the subscribe button and click the bell icon so you never miss an update from us 🔔
Ep 7: Navigating networks
Просмотров 23 месяца назад
Does your relationship with your key customers and suppliers extend beyond one person? If your main point of contact left the business would the relationship break down? In this episode, Leisa Pickles talks about expanding your sphere of influence within your key customers and suppliers to ensure you are maximising your points of contact across the entire organisation. Leisa talks about the ris...
Ep 6: Which Marketing touchpoints does your Business need?
Просмотров 33 месяца назад
As business owners, it's easy to get FOMO if we're not active on all the social media channels. And it's exhausting! Vic explains how to do a touchpoints audit, how to choose the best marketing touchpoints for your target audience and then link them all together. This means you can take unnecessary pressure off and refocus on the touchpoints that deliver the best ROI (return on your investment)...
Ep 5: Let's get to the point shall we?
Просмотров 33 месяца назад
In this episode, Leisa Pickles talks about sales outreach communications and how Business Owners need to be able to articulate who they are and what their business does in a succinct way to grab the attention of their audience. Leisa focuses on three communication channels: Telephone, email and face to face and offers advice on how Small Business owners can set themselves up for success when us...
Ep 4: Should you niche? Narrowing your target audience
Просмотров 43 месяца назад
Vic loves the saying: "If you market to everyone, you market to no-one" and she challenges you with this question: just because you can, does it mean you should? Have you ever wondered if you should narrow your target audience a bit more? Are you worried you'll make less money because you're targeting less people? This episode will 100% help with the process. Vic has got 5 reasons why you shoul...
Ep 3: What are you selling and who are you selling it to?
Просмотров 13 месяца назад
In this episode, Leisa Pickles talks about the importance of understanding the key features and benefits of a product or service. Leisa talks about a feature being a factual element of a product or service likening it to the colour of a sock or the duration of a sales outreach programme and then adds a benefit which is relevant and tailored towards the individual customer. Leisa emphasises the ...
Ep 02: Marketing - What is it and how powerful can it be?
Просмотров 163 месяца назад
Many business owners know what marketing LOOKS LIKE, but can’t really pinpoint WHAT marketing is. Does that resonate with you? Vic’s favourite marketing quote is by Philip Kotler: “Create, communicate and deliver VALUE to a target market at a profit.” Vic looks at this true definition of marketing and breaks down what the components truly mean for you as business owners. It’s relevant if you’re...
Ep 01: Sales as defined by Find me the Leads®
Просмотров 123 месяца назад
Ep 01: Sales as defined by Find me the Leads®
Episode 21 - Know Your Worth - Avoid Underselling Yourself or Your Services
Просмотров 233 месяца назад
Episode 21 - Know Your Worth - Avoid Underselling Yourself or Your Services
Episode 20 - Mastering Seasonal Swings - Understanding the rhythm of your Business
Просмотров 293 месяца назад
Episode 20 - Mastering Seasonal Swings - Understanding the rhythm of your Business
Episode 19 - Become the Go-To Expert - Make more Customers come to Your Business FIRST
Просмотров 364 месяца назад
Episode 19 - Become the Go-To Expert - Make more Customers come to Your Business FIRST
Episode 18 - Resources to upskill yourself in Sales & Marketing
Просмотров 424 месяца назад
Episode 18 - Resources to upskill yourself in Sales & Marketing
Episode 17 - Sales & Marketing on a shoestring : How to promote your business on a limited budget
Просмотров 395 месяцев назад
Episode 17 - Sales & Marketing on a shoestring : How to promote your business on a limited budget
Episode 16 - Crafting Narratives: Unleashing the Power of Storytelling in Sales & Marketing
Просмотров 305 месяцев назад
Episode 16 - Crafting Narratives: Unleashing the Power of Storytelling in Sales & Marketing
Episode 15 - From Start Up to Scale Up: Crushing Imposter Syndrome and Dressing for Success
Просмотров 316 месяцев назад
Episode 15 - From Start Up to Scale Up: Crushing Imposter Syndrome and Dressing for Success
Episode 14 - Wearing Many Hats: Unravelling the Sales & Marketing Maze
Просмотров 346 месяцев назад
Episode 14 - Wearing Many Hats: Unravelling the Sales & Marketing Maze
Episode 13 - Luck by Design: Crafting Your Own Success Story
Просмотров 927 месяцев назад
Episode 13 - Luck by Design: Crafting Your Own Success Story
Episode 12 - Back in Action: Scaling Up with Purpose
Просмотров 677 месяцев назад
Episode 12 - Back in Action: Scaling Up with Purpose
I am stealing this line! I needed to hear that exactly today!