- Видео 128
- Просмотров 12 255
The Current
США
Добавлен 20 июл 2023
The most critical innovations in advertising are happening on the open internet - identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing - all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.
Starcom’s Michael Epstein on brand-building and the tyranny of relentless optimization
Michael Epstein, CEO of the global media agency Starcom, shares how performance marketing connects with building brands and taking friction out of the traditional agency model.
For more from our written 5 Minutes With series, check out: bit.ly/4bsnBB8
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet - identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing - all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happenin...
For more from our written 5 Minutes With series, check out: bit.ly/4bsnBB8
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet - identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing - all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happenin...
Просмотров: 31
Видео
The historic proposals to break up Google's search monopoly
Просмотров 149 часов назад
The Department of Justice is proposing big remedies in the Google antitrust search case after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet. The headline: the Justice Department wants Google to sell its Chrome browser and share data. Plus it’s leaving the door open for Android to be sold as well. Search advertising ...
Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem
Просмотров 19821 час назад
Founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade. Green explains why The Trade Desk is launching Ventura, a streaming TV operating system named after the California beach town where the company was born, to improve the CTV ecosystem for pu...
SMBs gifted with retail data this holiday shopping season
Просмотров 23День назад
The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year. Here’s a number you might not recognize - small b...
How an AI model correctly predicted the president 3 elections in a row
Просмотров 4314 дней назад
Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid. One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-d...
Mondelēz International’s Rachel Lawson on retail media and the importance of diversity
Просмотров 42221 день назад
Rachel Lawson, director of brand marketing at Mondelēz International, joins The Current's 5 Minutes with to talk brand love, and offers insights on how retail media is creating new ways for brand campaigns to connect to consumers. For more from our written 5 Minutes With series, check out: bit.ly/4bsnBB8 Each week, The Current gives you the most critical innovations in advertising that are happ...
DoorDash’s Toby Espinosa on helping local economies grow
Просмотров 5821 день назад
Toby Espinosa, VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses. “We're trying to give everybody a little bit of time back again, this concept of putting the weight of other things on our shoulders as a company to help people, to help local economies grow, that is what we are trying to do at DoorDash,” says Espinosa. The ...
Changing the perception of advertising alongside news with hard data
Просмотров 1821 день назад
On the eve of election day in the U.S., the number of news outlets reporting on the races is continuing to dissipate. A recent report from Northwestern University found that 127 newspapers across America closed down in 2023, leaving nearly 55 million Americans with limited or no access to local news. This continues the expanding trend of news deserts we’ve seen over the years, as now more than ...
How brands succeed with storytelling over messaging
Просмотров 42Месяц назад
More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together. Some of that pressure comes from consumers themselves. Ben Grossman, CEO of the ad agency Doner, says it all comes down to a brand being in sync with the culture in an authentic way. With many of Doner biggest campaigns being mission driven…he’s go...
Havas' Mike Bregman on AI, black boxes and why the supply chain is under a microscope
Просмотров 91Месяц назад
Mike Bregman, chief activation officer at Havas Media Group joined us in The Current studio at Advertising Week New York earlier this month - right before giving a talk on AI’s transformation of agencies - for a wide-ranging conversation on the state of programmatic. Hear him speak to our Editor-in-Chief Stephanie Paterik on why pressure is mounting for the supply chain to deliver value, how ma...
Sirius XM Media’s Lizzie Collins on the power of podcasts for influencers
Просмотров 31Месяц назад
Are podcast hosts the new “more-trusted” social influencers? SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss the power of podcasts for influencers, the most popular podcast genres across the SiriusXM network, the growth of women’s sports, utilizing AI and how podcasting fits into omnichannel strategies. The Current Podcast shares insights and inspiration from marketing lead...
Inside Paypal's ad network joining the retail media goldrush
Просмотров 92Месяц назад
More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data. Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether. With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and ...
Resy’s Hannah Kelly on building community and connection
Просмотров 111Месяц назад
Resy, the reservation platform, centers itself around the communal experience that comes from dining. CMO Hannah Kelly shares how the brand has made a key point to connect restaurants and people with each other to satisfy each side on this episode of The Current Podcast. The Current Podcast shares insights and inspiration from marketing leaders from the world’s most influential brands. Subscrib...
How Roku sees the upfront market evolving as deals activate
Просмотров 44Месяц назад
Upfront deals are now being activated with the fall season underway - the traditional moment when TV networks launch their prime shows. But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market. One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was ...
Colgate-Palmolive’s Brigitte King on steering a global giant through digital transformation
Просмотров 24Месяц назад
On this episode of The Current Podcast, Colgate-Palmolive’s Brigitte King explores steering a global giant through digital transformation through connected TV and its data-driven addressability. She shares why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave. The Current Podcast shares insights and inspiration from marketing lead...
Where the largest seismic change in advertising in the last 10 years is coming from
Просмотров 9Месяц назад
Where the largest seismic change in advertising in the last 10 years is coming from
What's next after Google's landmark advertising antitrust trial
Просмотров 11Месяц назад
What's next after Google's landmark advertising antitrust trial
Thomson Reuters and SAS Software on trusting the brand and publisher relationship
Просмотров 17Месяц назад
Thomson Reuters and SAS Software on trusting the brand and publisher relationship
5 Minutes with Kroger Precision Marketing’s Cara Pratt
Просмотров 92Месяц назад
5 Minutes with Kroger Precision Marketing’s Cara Pratt
How Google is shaping its defense during the adtech antitrust trial
Просмотров 162 месяца назад
How Google is shaping its defense during the adtech antitrust trial
United Airlines’ Mike Petrella on personalizing the in-flight experience
Просмотров 192 месяца назад
United Airlines’ Mike Petrella on personalizing the in-flight experience
How the Fed cutting interest rates affects marketers and consumers
Просмотров 202 месяца назад
How the Fed cutting interest rates affects marketers and consumers
Wayfair’s Kara O’Brien on unifying the in-store and digital shopping experience
Просмотров 212 месяца назад
Wayfair’s Kara O’Brien on unifying the in-store and digital shopping experience
5 Minutes with T-Mobile's Kevin McGurn
Просмотров 1822 месяца назад
5 Minutes with T-Mobile's Kevin McGurn
CVS Media Exchange’s Parbinder Dhariwal on the next phase of the retail-media revolution
Просмотров 482 месяца назад
CVS Media Exchange’s Parbinder Dhariwal on the next phase of the retail-media revolution
Why live sports will inevitably end up being streamed
Просмотров 122 месяца назад
Why live sports will inevitably end up being streamed
Stagwell’s Chairman and CEO Mark Penn on polling, politics, and media
Просмотров 802 месяца назад
Stagwell’s Chairman and CEO Mark Penn on polling, politics, and media
Previewing Google's upcoming antitrust ad tech trial
Просмотров 452 месяца назад
Previewing Google's upcoming antitrust ad tech trial
For Context: From cable to connected TV: Live sports on screen | The Current
Просмотров 1,3 тыс.3 месяца назад
For Context: From cable to connected TV: Live sports on screen | The Current
5 Minutes With Roku's Kristina Shepard
Просмотров 2493 месяца назад
5 Minutes With Roku's Kristina Shepard
So CTV includes/means OTT, VOD and FAST Channels?
I really appreciate your efforts! I have a quick question: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). Could you explain how to move them to Binance?
How to contact Mark Weinstein and show him a salesperson who lied to an 84 yr old veteran just to get him to sign a deed in the Elara Hotel in Las Vegas and put him in great debt.
The Current, cool video keep up the great content
Also the TikTok collaboration with NBC was huge. They Built a whole new interactive system around the Olympics and TikTok users. Tens of million of views directly around Olympic content.
The biggest challenge is "HIFI" and Spotify is Clueless!
Good podcast, very lousy guest!
"Promo sm" 🌈
✨ "Promo sm"