- Видео 21
- Просмотров 37 227
Mostly About Driving
Великобритания
Добавлен 9 июл 2012
Driving cars, repairing them, modifying them, detailing them and talking nonsense about them - all in one place. Brought to you by James Cooper (artist, motoring journalist and inveterate tinkerer) and Chris Fletcher (motoring journalist, detailer and mechanic). Guest appearances by various wonderful car folk from our motley collection of friends and acquaintances.
Also occasional art and photography videos, because why not?
Also occasional art and photography videos, because why not?
Jaguaarrgghh - When branding Bites Back
It cannot possibly have escaped your notice that, over the last few days, Jaguar’s brand launch / reset / renaissance / whatever they decide to call it today has attracted quite a few column inches. As well as much wailing and gnashing of teeth from Jaguar enthusiast and most of the design community, there’s been an air of confusion and general “what the hell” from the public. So let’s break down what Jaguar have done, why they may have done it, and whether it’s actually any good.
----------------------------------------------
References:
designmuseum.org/discover-design/all-stories/what-is-good-design-a-quick-look-at-dieter-rams-ten-principles
media.jaguar.com/news/2024/11/fearless-exuberant...
----------------------------------------------
References:
designmuseum.org/discover-design/all-stories/what-is-good-design-a-quick-look-at-dieter-rams-ten-principles
media.jaguar.com/news/2024/11/fearless-exuberant...
Просмотров: 10 378
Видео
Ruby Fights Back
Просмотров 972 месяца назад
After rescuing the last Hyundai Lantra 2.0GSI on the road in the UK, it was time to tackle a few maintenance jobs that have been on the back-burner. How did it go? Guess... You can follow Mostly About Driving on Threads or Instagram (@mostlyaboutdriving) Visit our website - mostlyaboutdriving.com - for all the latest news, reviews and merchandise.
I bought another clunky 90s unicorn. But what is it?
Просмотров 9611 месяцев назад
Furthering my seemingly unstoppable decline into absolute ruin, I've bought another car. Yes, it's from the 90s. Yes, it's rarer than a hen's molar. No, I don't have a clear plan for it (yet). But I have named it after one of my favourite dogs.
Chris Buys A Dinky 4x4 - But What Is It?
Просмотров 66Год назад
Chris, our long-time channel collaborator and professional spannerer, has got himself a rare, teeny 4x4 that has proven to be surprisingly good. But what is it? And just how capable is it off-road? Dig in to this slab of automotive video goodness to find out. Apologies in advance to all Scottish people. Really, we're very sorry... Merch shop and website coming soon! Instagram/Threads: mostlyabo...
Forza Motorsport 2023 - First Impressions
Просмотров 67Год назад
Something new for the channel - our first look at a videogame. Turn 10 Studios have relaunched the Forza Motorsport franchise, looking to reinvigorate what had become something of a clunky beast. Have they succeeded? Does this latest iteration of Forza Motorsport live up to the hype? Is it different enough to the Horizon games to stand alone these days? Well, I've had early access to the game f...
Project Probe-Lematic - Brilliant Idea or Disaster?
Просмотров 159Год назад
Being a sucker for punishment, I decided to buy a Ford Probe in need of some restoration. Famous for dissolving in a strong wind and with parts as rare as hen's teeth - what could possibly go wrong? Music by Bensound License code: TNUVTNH2YJ2IOGN9
2018 Mazda CX3 Long Term Test - After 3 years ownership, is it any good?
Просмотров 23 тыс.Год назад
After a little more than 3 years of driving the Mazda CX3 Sport Nav, would I recommend it? I take a trip to the English Lake District to compose my thoughts. Also because I like the Lake District. Music by Bensound License code: TNUVTNH2YJ2IOGN9
Project Mathilda Update - Have we fixed her?
Просмотров 1323 года назад
Project Mathilda Update - Have we fixed her?
SHOCK! Northern man spends money! But on what?
Просмотров 1733 года назад
SHOCK! Northern man spends money! But on what?
Project Slack Harry - Seat Leon Cupra
Просмотров 1683 года назад
Project Slack Harry - Seat Leon Cupra
2021 Mazda 3 Roadtest - Suprisingly Spritely or Gorgeously Gutless?
Просмотров 2693 года назад
2021 Mazda 3 Roadtest - Suprisingly Spritely or Gorgeously Gutless?
We used to hang about at that garage when we were kids in the 80s if its the one im thinking about , had many a good time there , and riding down gummers how on our bikes . Thanks for the car review
The raw scenery shot @ 5:38 very much appreciated a big thanks.
Crazy pills.. when did Zoolander become a documentary about jaGUar
Jaguar started going downhill when they got rid of the sexy curves and copied all the boxy angular cars everyone else was doing. Jaguar used to stand out…NOW it doesn’t. What have they done! 🤪
Not everybody is Gay or feels unhappy with how they were born. This car is made for the Woke community only 🙄
Jaguar's sales decline was due to them making junk cars. Everybody likes traditional Jaguar image wise just fine. The cars just haven't been good. What's really disturbing is the weird, populist right-wing diversity hate being spewed. This is a car ad by a car company led by a straight white man. This has nothing to do with queer people or minorities unless you have a bigoted, broken brain. Get a grip people.
The biggest mistake that's ever been made, when it comes to marketing. The damage is done and noone can take it back. In 10 years the new jaguar will be a saw after car with a high price, because it will be the last car made with the name. There will be no "good looking corpse". Only an ugly Collectors Item. Ashes to ashes, Dust to dust. It's just like in Music Videos. The less talent there is, the more drama must be shown
Thanks, Brits... now I'll never yearn after an e or f type jag ever again... but maybe it's our fault. After all we gave the world Dylan Mulvaney... but you didn't have to follow suit.
OBVIOUSLY, JaguaR branding, design and marketing people were just TOO SMART AND TOO HIP to have attended ANY Branding 101 classes! Umm, don’t get your hopes up for the December 2nd bIG rEVEAL…prediction? SHITE. Jag is fire sale bait for Elon to snap up. Idiots, pretentious idiots…EV Jags…Dead On Arrival.
I'm hoping Jaguar is just trolling everyone and they'll reveal something great at the Miami Art Show...
Jaguar put the trans into transportation.
Ok this presentation is much too slow ! Sorry ! Very dry , very laborious ! Just say it ! The folks at JAG have destroyed their brand Roth woke , weird , twisted pastel woke lunacy ! They just muttered a once sexy masculine and powerful automobile! That’s it ! You are taking way too long and making way too technical ! Jag just committed suicide ! Ok Good another ! Later then !
Such an interesting talk. I’m a 77 year old lady, never going to buy a Jag but I really enjoyed this.
What happened to Shaguar?
The jaguar advert reminded me of the Indian festival where everyone has coloured powders thrown on them
Oh yes, that’s what it seems.
Jaguar decided that it was selling too many cars. They came up with a plan to 'solve' this problem.
Perfectly said. No notes.
Why does jaguar want to alienate the traditional owners of jaguar cars
These clowns really think the EV cars will save them from the bankrupt, It's hilarious!!! They just don't realize they are already condamned! 🤣🤡🎪
How do Jaguars share holders feel?
It’s never going to make straight people want them.
Wow, their marketing team really got everyone talk about their brand.
Enjoyed the Blog thanks and I do think Jaguar needed to change its branding. With EV’s sounding like Bosh washing machines and not a roar of an engine anymore. EV’s are a hard sell and that rebrand by JoGuor😂 is 🙃mad 🙃and may just kill them off.
No designer or car person here. All I can see is a political woke trans ideology in the form of a car ad. And that is so awful
"Grace, Space, Pace" has become "Gowns, Frowns, Clowns."
A company in a deep identity crisis ...
OMG! You need to absolutely keep it! Whether it's true or not, this is special to you. People create packages, packages do not create people. Rock it girl, salute kislux !
Put the microphone closer to your butt when you're talking out of your ass.
Ha ha ha ha ha! - they really triggered the know nothing losers on the internet.
Gee Jaquar pissed off all the mouth breathers who will never be able to afford one of their cars.
I can afford one of their new cars. I wouldn’t say they have pissed me off, it’s more that I’m watching on in bemusement as a brand self-immolates.
The new jr logo looks like the top of two walking sticks to me. For the life of me, I can't associate with a car, never mind Jaguar cars.
Jaguar have launched an all-out “camp-pain”.
It’s wrong simple this will bite you in the bum
UK needs to officially disassociate themselves from Jaguar. It’s no longer British and is too gay to appeal to the mostly heterosexual man consumers.
I agree about the logo elements kerning off, upper lower case. The designers probably thought they were being very clever with the J and R inversion and it could also represent inversion of identity. The colour palette is the opposite of what I think of when I consider decades of exposure to the brand. Getting very abstract and syneshesian I think of hues of grey, browns, wood, metal but that’s just me and my biases.
Building a brand involves keeping your current customers while adding more. jaGuar have pi$$ed off existing customers and is unlikely to encourage many new customers
Non binary = Non Buy Any
20:01. "This is not the visual identity of a luxury car manufacturer. It's the visual identity suitable for a supermarket own brand of lipstick. Or a knockoff handbag bought from a street- vendor in Benidorm. It certainly does not say "Boutique Luxury" Well done! This is a Fail! No-one is talking about the cars!
My roomemate on Dorms was studying Design. Their most fatal class was Font. People reapeated it endlesly... Their terms were like block of text and for them to look for misstakes- grammatical or in spacing between letters... Damn you are right. Their new logo can be on newest purse 😂 Now...electric cars will be tight to the gayness forever... 😅
LBGT+JAG
Nature is unconditionally beautiful. Woke imagery is unconditionally ugly. I'll let you draw your own conclusions.
You haven’t done your homework. This is gattica. Their brand was failing. The contracts they had with Waymo kept them alive but they lost the contract. People love 5r. Rand but they’re not buying. They’re going to compete with Bentley. But they’re going to do it with a cybtertruck shift, only better. It’ll be concept cars brought to life in EV form, for $100k+. You’ll want one but can’t afford it. You said, they’re competing with Mercedes or Porsche - no son. It’s Bentley and entry level rolls Royce. Mark my words.
Final note: my guess is it will be more akin to a futuristic art deco with wild colors and textures. They want people with disposable income - not middle class people who are sensible. You know who has a ton of disposable income? The gays, midlife crisis, youn people wanting to flex, and retirees. And what do that want? Whatever is cool that you can’t afford. We are about to witness a massive stylistic change amongst cars over the next 5-7 years.
The new jr growler and leaper are poles apart and mismatched in design. They don't belong together. The typeface is almost identical to the smart car's logo.
Very interesting and insightful 👍. You deserve to be a 500k sub channel ... 🇬🇧
Extremely well done video. Thank you for explaining with such expertise.
They've made a total break from their current and previous customers. There is absolutely no reason for anyone who's ever bought or just wanted a Jaguar to get anything that Tata Motors produces in future. They are alone now with their imagined new customers. whoever they do or do not turn out to be.
Here is a prediction. The reveal at the Miami Art Fair will be a resounding failure. The flak on the branding is reaching India. I am sure what is left of the dealer group is in revolt. Tata will fire the entire Jag unit and put the brand in the deep freeze for several years till they figure out what to do or write it off for good.
I think they are headed to Morgan sales levels. 300 cars a year in US. 700 total. Mogs of course are hand made cars with an updated pre war design.
I feel like I'm taking Crazy Pills
Are Jaguar owners gay? Is that a thing?