Mostly About Driving
Mostly About Driving
  • Видео 21
  • Просмотров 37 227
Jaguaarrgghh - When branding Bites Back
It cannot possibly have escaped your notice that, over the last few days, Jaguar’s brand launch / reset / renaissance / whatever they decide to call it today has attracted quite a few column inches. As well as much wailing and gnashing of teeth from Jaguar enthusiast and most of the design community, there’s been an air of confusion and general “what the hell” from the public. So let’s break down what Jaguar have done, why they may have done it, and whether it’s actually any good.
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References:
designmuseum.org/discover-design/all-stories/what-is-good-design-a-quick-look-at-dieter-rams-ten-principles
media.jaguar.com/news/2024/11/fearless-exuberant...
Просмотров: 10 378

Видео

Ruby Fights Back
Просмотров 972 месяца назад
After rescuing the last Hyundai Lantra 2.0GSI on the road in the UK, it was time to tackle a few maintenance jobs that have been on the back-burner. How did it go? Guess... You can follow Mostly About Driving on Threads or Instagram (@mostlyaboutdriving) Visit our website - mostlyaboutdriving.com - for all the latest news, reviews and merchandise.
I bought another clunky 90s unicorn. But what is it?
Просмотров 9611 месяцев назад
Furthering my seemingly unstoppable decline into absolute ruin, I've bought another car. Yes, it's from the 90s. Yes, it's rarer than a hen's molar. No, I don't have a clear plan for it (yet). But I have named it after one of my favourite dogs.
Chris Buys A Dinky 4x4 - But What Is It?
Просмотров 66Год назад
Chris, our long-time channel collaborator and professional spannerer, has got himself a rare, teeny 4x4 that has proven to be surprisingly good. But what is it? And just how capable is it off-road? Dig in to this slab of automotive video goodness to find out. Apologies in advance to all Scottish people. Really, we're very sorry... Merch shop and website coming soon! Instagram/Threads: mostlyabo...
Forza Motorsport 2023 - First Impressions
Просмотров 67Год назад
Something new for the channel - our first look at a videogame. Turn 10 Studios have relaunched the Forza Motorsport franchise, looking to reinvigorate what had become something of a clunky beast. Have they succeeded? Does this latest iteration of Forza Motorsport live up to the hype? Is it different enough to the Horizon games to stand alone these days? Well, I've had early access to the game f...
Project Probe-Lematic - Brilliant Idea or Disaster?
Просмотров 159Год назад
Being a sucker for punishment, I decided to buy a Ford Probe in need of some restoration. Famous for dissolving in a strong wind and with parts as rare as hen's teeth - what could possibly go wrong? Music by Bensound License code: TNUVTNH2YJ2IOGN9
2018 Mazda CX3 Long Term Test - After 3 years ownership, is it any good?
Просмотров 23 тыс.Год назад
After a little more than 3 years of driving the Mazda CX3 Sport Nav, would I recommend it? I take a trip to the English Lake District to compose my thoughts. Also because I like the Lake District. Music by Bensound License code: TNUVTNH2YJ2IOGN9
Chucking New Coil Packs Into Mathilda
Просмотров 62Год назад
Chucking New Coil Packs Into Mathilda
Project Toyboata - First Update!
Просмотров 923 года назад
Project Toyboata - First Update!
Project Mathilda Update - Have we fixed her?
Просмотров 1323 года назад
Project Mathilda Update - Have we fixed her?
SHOCK! Northern man spends money! But on what?
Просмотров 1733 года назад
SHOCK! Northern man spends money! But on what?
Project Slack Harry - Seat Leon Cupra
Просмотров 1683 года назад
Project Slack Harry - Seat Leon Cupra
2021 Mazda 3 Roadtest - Suprisingly Spritely or Gorgeously Gutless?
Просмотров 2693 года назад
2021 Mazda 3 Roadtest - Suprisingly Spritely or Gorgeously Gutless?

Комментарии

  • @chris-living-the-dream
    @chris-living-the-dream 3 дня назад

    We used to hang about at that garage when we were kids in the 80s if its the one im thinking about , had many a good time there , and riding down gummers how on our bikes . Thanks for the car review

  • @omarmzaham7248
    @omarmzaham7248 12 дней назад

    The raw scenery shot @ 5:38 very much appreciated a big thanks.

  • @phatster88
    @phatster88 26 дней назад

    Crazy pills.. when did Zoolander become a documentary about jaGUar

  • @teresaedwards4175
    @teresaedwards4175 Месяц назад

    Jaguar started going downhill when they got rid of the sexy curves and copied all the boxy angular cars everyone else was doing. Jaguar used to stand out…NOW it doesn’t. What have they done! 🤪

  • @teresaedwards4175
    @teresaedwards4175 Месяц назад

    Not everybody is Gay or feels unhappy with how they were born. This car is made for the Woke community only 🙄

  • @iluvcamaros1912
    @iluvcamaros1912 Месяц назад

    Jaguar's sales decline was due to them making junk cars. Everybody likes traditional Jaguar image wise just fine. The cars just haven't been good. What's really disturbing is the weird, populist right-wing diversity hate being spewed. This is a car ad by a car company led by a straight white man. This has nothing to do with queer people or minorities unless you have a bigoted, broken brain. Get a grip people.

  • @frankbrinkmann2510
    @frankbrinkmann2510 Месяц назад

    The biggest mistake that's ever been made, when it comes to marketing. The damage is done and noone can take it back. In 10 years the new jaguar will be a saw after car with a high price, because it will be the last car made with the name. There will be no "good looking corpse". Only an ugly Collectors Item. Ashes to ashes, Dust to dust. It's just like in Music Videos. The less talent there is, the more drama must be shown

  • @timbarry5080
    @timbarry5080 Месяц назад

    Thanks, Brits... now I'll never yearn after an e or f type jag ever again... but maybe it's our fault. After all we gave the world Dylan Mulvaney... but you didn't have to follow suit.

  • @Timinator2K10
    @Timinator2K10 Месяц назад

    OBVIOUSLY, JaguaR branding, design and marketing people were just TOO SMART AND TOO HIP to have attended ANY Branding 101 classes! Umm, don’t get your hopes up for the December 2nd bIG rEVEAL…prediction? SHITE. Jag is fire sale bait for Elon to snap up. Idiots, pretentious idiots…EV Jags…Dead On Arrival.

  • @jimsbooksreadingandstuff
    @jimsbooksreadingandstuff Месяц назад

    I'm hoping Jaguar is just trolling everyone and they'll reveal something great at the Miami Art Show...

  • @stevewoodard527
    @stevewoodard527 Месяц назад

    Jaguar put the trans into transportation.

  • @lightofthejul
    @lightofthejul Месяц назад

    Ok this presentation is much too slow ! Sorry ! Very dry , very laborious ! Just say it ! The folks at JAG have destroyed their brand Roth woke , weird , twisted pastel woke lunacy ! They just muttered a once sexy masculine and powerful automobile! That’s it ! You are taking way too long and making way too technical ! Jag just committed suicide ! Ok Good another ! Later then !

  • @guitardee1
    @guitardee1 Месяц назад

    Such an interesting talk. I’m a 77 year old lady, never going to buy a Jag but I really enjoyed this.

  • @petertremulis3835
    @petertremulis3835 Месяц назад

    What happened to Shaguar?

  • @guitardee1
    @guitardee1 Месяц назад

    The jaguar advert reminded me of the Indian festival where everyone has coloured powders thrown on them

    • @readg4fun
      @readg4fun Месяц назад

      Oh yes, that’s what it seems.

  • @peterschaeffer
    @peterschaeffer Месяц назад

    Jaguar decided that it was selling too many cars. They came up with a plan to 'solve' this problem.

  • @NicholasMcClure
    @NicholasMcClure Месяц назад

    Perfectly said. No notes.

  • @daveduffy1755
    @daveduffy1755 Месяц назад

    Why does jaguar want to alienate the traditional owners of jaguar cars

  • @sergemananga9076
    @sergemananga9076 Месяц назад

    These clowns really think the EV cars will save them from the bankrupt, It's hilarious!!! They just don't realize they are already condamned! 🤣🤡🎪

  • @graybailey6015
    @graybailey6015 Месяц назад

    How do Jaguars share holders feel?

  • @blacksand6368
    @blacksand6368 Месяц назад

    It’s never going to make straight people want them.

  • @urbananjar
    @urbananjar Месяц назад

    Wow, their marketing team really got everyone talk about their brand.

  • @marklambert2750
    @marklambert2750 Месяц назад

    Enjoyed the Blog thanks and I do think Jaguar needed to change its branding. With EV’s sounding like Bosh washing machines and not a roar of an engine anymore. EV’s are a hard sell and that rebrand by JoGuor😂 is 🙃mad 🙃and may just kill them off.

  • @muddywitch9016
    @muddywitch9016 Месяц назад

    No designer or car person here. All I can see is a political woke trans ideology in the form of a car ad. And that is so awful

  • @Sakhmeov
    @Sakhmeov Месяц назад

    "Grace, Space, Pace" has become "Gowns, Frowns, Clowns."

  • @hubnz
    @hubnz Месяц назад

    A company in a deep identity crisis ...

  • @RossysusejDillenberger
    @RossysusejDillenberger Месяц назад

    OMG! You need to absolutely keep it! Whether it's true or not, this is special to you. People create packages, packages do not create people. Rock it girl, salute kislux !

  • @john-lenin
    @john-lenin Месяц назад

    Put the microphone closer to your butt when you're talking out of your ass.

  • @john-lenin
    @john-lenin Месяц назад

    Ha ha ha ha ha! - they really triggered the know nothing losers on the internet.

  • @john-lenin
    @john-lenin Месяц назад

    Gee Jaquar pissed off all the mouth breathers who will never be able to afford one of their cars.

    • @willburrows8834
      @willburrows8834 Месяц назад

      I can afford one of their new cars. I wouldn’t say they have pissed me off, it’s more that I’m watching on in bemusement as a brand self-immolates.

  • @beccabbea2511
    @beccabbea2511 Месяц назад

    The new jr logo looks like the top of two walking sticks to me. For the life of me, I can't associate with a car, never mind Jaguar cars.

  • @magnusdahlgren3715
    @magnusdahlgren3715 Месяц назад

    Jaguar have launched an all-out “camp-pain”.

  • @colinturner4158
    @colinturner4158 Месяц назад

    It’s wrong simple this will bite you in the bum

  • @TheSuperPsychoKiller
    @TheSuperPsychoKiller Месяц назад

    UK needs to officially disassociate themselves from Jaguar. It’s no longer British and is too gay to appeal to the mostly heterosexual man consumers.

  • @charlesblithfield6182
    @charlesblithfield6182 Месяц назад

    I agree about the logo elements kerning off, upper lower case. The designers probably thought they were being very clever with the J and R inversion and it could also represent inversion of identity. The colour palette is the opposite of what I think of when I consider decades of exposure to the brand. Getting very abstract and syneshesian I think of hues of grey, browns, wood, metal but that’s just me and my biases.

  • @adrianbennett3761
    @adrianbennett3761 Месяц назад

    Building a brand involves keeping your current customers while adding more. jaGuar have pi$$ed off existing customers and is unlikely to encourage many new customers

  • @Dungshoveleux
    @Dungshoveleux Месяц назад

    Non binary = Non Buy Any

  • @somerandomhomeboy
    @somerandomhomeboy Месяц назад

    20:01. "This is not the visual identity of a luxury car manufacturer. It's the visual identity suitable for a supermarket own brand of lipstick. Or a knockoff handbag bought from a street- vendor in Benidorm. It certainly does not say "Boutique Luxury" Well done! This is a Fail! No-one is talking about the cars!

  • @kara9543
    @kara9543 Месяц назад

    My roomemate on Dorms was studying Design. Their most fatal class was Font. People reapeated it endlesly... Their terms were like block of text and for them to look for misstakes- grammatical or in spacing between letters... Damn you are right. Their new logo can be on newest purse 😂 Now...electric cars will be tight to the gayness forever... 😅

  • @Jonnythebaker
    @Jonnythebaker Месяц назад

    LBGT+JAG

  • @PeasGraveny
    @PeasGraveny Месяц назад

    Nature is unconditionally beautiful. Woke imagery is unconditionally ugly. I'll let you draw your own conclusions.

  • @themichaeldonovan
    @themichaeldonovan Месяц назад

    You haven’t done your homework. This is gattica. Their brand was failing. The contracts they had with Waymo kept them alive but they lost the contract. People love 5r. Rand but they’re not buying. They’re going to compete with Bentley. But they’re going to do it with a cybtertruck shift, only better. It’ll be concept cars brought to life in EV form, for $100k+. You’ll want one but can’t afford it. You said, they’re competing with Mercedes or Porsche - no son. It’s Bentley and entry level rolls Royce. Mark my words.

    • @themichaeldonovan
      @themichaeldonovan Месяц назад

      Final note: my guess is it will be more akin to a futuristic art deco with wild colors and textures. They want people with disposable income - not middle class people who are sensible. You know who has a ton of disposable income? The gays, midlife crisis, youn people wanting to flex, and retirees. And what do that want? Whatever is cool that you can’t afford. We are about to witness a massive stylistic change amongst cars over the next 5-7 years.

  • @Bobby3-x4u
    @Bobby3-x4u Месяц назад

    The new jr growler and leaper are poles apart and mismatched in design. They don't belong together. The typeface is almost identical to the smart car's logo.

  • @doverivermedia3937
    @doverivermedia3937 Месяц назад

    Very interesting and insightful 👍. You deserve to be a 500k sub channel ... 🇬🇧

  • @clemdane
    @clemdane Месяц назад

    Extremely well done video. Thank you for explaining with such expertise.

  • @clemdane
    @clemdane Месяц назад

    They've made a total break from their current and previous customers. There is absolutely no reason for anyone who's ever bought or just wanted a Jaguar to get anything that Tata Motors produces in future. They are alone now with their imagined new customers. whoever they do or do not turn out to be.

  • @donnafromnyc
    @donnafromnyc Месяц назад

    Here is a prediction. The reveal at the Miami Art Fair will be a resounding failure. The flak on the branding is reaching India. I am sure what is left of the dealer group is in revolt. Tata will fire the entire Jag unit and put the brand in the deep freeze for several years till they figure out what to do or write it off for good.

  • @donnafromnyc
    @donnafromnyc Месяц назад

    I think they are headed to Morgan sales levels. 300 cars a year in US. 700 total. Mogs of course are hand made cars with an updated pre war design.

  • @razor6552
    @razor6552 Месяц назад

    I feel like I'm taking Crazy Pills

  • @Thevocaliststudio
    @Thevocaliststudio Месяц назад

    Are Jaguar owners gay? Is that a thing?