- Видео 75
- Просмотров 137 527
Brainy Marketing
Великобритания
Добавлен 7 июл 2016
Welcome to Brainy Marketing!
You can absolutely deliver the best results for your business by cracking digital marketing!
That's why we're here. We want YOU to succeed and we're here to help you do just that!
Subscribe to our channel for weekly videos.
Feel free to also comment on any video about the topics you would like us to cover to help YOU.
You can absolutely deliver the best results for your business by cracking digital marketing!
That's why we're here. We want YOU to succeed and we're here to help you do just that!
Subscribe to our channel for weekly videos.
Feel free to also comment on any video about the topics you would like us to cover to help YOU.
Ethics in Marketing & Other Topics
In this video, Larry Kotch sits down (Virtually) with Dudley Peacock on his FCMO Marketing Leadership for Investors Podcast to discuss two topics. The first is advanced concepts and issues with niche B2B marketing and the second is Marketing Ethics. Ethics in Marketing are at the forefront of our minds but as Marketers we all need to spend more time considering how these topics could change our course in life.
_______________________________________
Pick up a copy of the B2B Marketing Psychology Secrets Ebook on The Brains’ website here: thebrainsmarketing.co.uk/b2b-marketing-psychology-secrets/
If you'd like some FREE marketing advice for your business then why not schedule a friendly chat...
_______________________________________
Pick up a copy of the B2B Marketing Psychology Secrets Ebook on The Brains’ website here: thebrainsmarketing.co.uk/b2b-marketing-psychology-secrets/
If you'd like some FREE marketing advice for your business then why not schedule a friendly chat...
Просмотров: 55
Видео
A Practical Example of The Challenger Sales Method Being Used
Просмотров 6 тыс.2 года назад
In this Video Larry Kotch from The Brains gives a practical example of the Challenger Sales Method in practice. The idea is to look for reasons why a potential sales prospect is not completely aligned to working with your business and forces the prospect to follow your subsequent advice and work with you if it can be overcome. By ditching the sales breath and adopting a challenger sales approac...
How to create a lead magnet funnel
Просмотров 2023 года назад
In this video Larry Kotch from The Brains Marketing shows you how to build a lead magnet funnel. The common mistake with lead magnets is to build them, stick them on your website and hope that they get downloaded. What you really need is a lead magnet funnel built around them. The principal ways to do this are: 1. Use top funnel free blog content to drive organic traffic to your site and then d...
The Top 5 Lead Magnet Ideas for B2B and B2C Businesses
Просмотров 1903 года назад
In this Video, Founder of The Brains Larry Kotch gives you the top 5 best lead magnet ideas for both B2B and B2C businesses. If you’re looking for the top performing lead magnet examples suited to your business then make sure you use the timestamps below to navigate to your section. B2B Lead magnet Ideas Idea #1: Whiteapapers & eBooks (1:47) Idea #2: Webinars (2:14) Idea #3: Swipe Files & Calcu...
How B2B Lead Magnets SHOULD be used
Просмотров 1613 года назад
Larry Kotch from The Brains walks you through everything you need to know about creating an effective B2B Lead Magnet. While it may seem simple, lead magnets must be situated in a broader content funnel and have the ability to add serious value to your prospects by either teaching them something on a hot topic in their industry or giving them practical skills to succeed in their jobs. Links Men...
The 3 step formula for lead magnet titles (That convert like a dream)
Просмотров 4563 года назад
Larry Kotch introduces his simple 3 step formula for creating lead magnet titles. Contrary to what you might think, generating traffic to lead magnet download pages or finding your target audience in LinkedIn to serve them ads of your lead magnets and even creating the content itself are not the hard parts that trip marketers up. In fact the difficult part is managing to cut through the run of ...
Will the BASIC ATTENTION TOKEN change online advertising forever?
Просмотров 2483 года назад
In this video Larry Kotch of the Brains introduces you to the Basic Attention Token and the Brave ecosystem and how it could shape the future of the internet. The Brave browser has three key benefits: - Blocking Ads and ad tracking as a default - Allowing users to opt into ads and to earn BAT for ads they watch - Increased site speed However some online publishers are not happy about this new m...
Advanced digital marketing psychology tactics for B2B brands
Просмотров 5353 года назад
Larry Kotch walks you through some of the advanced principles in B2B psychology that he’s been working on for the last 18 months. Digital Marketing Psychology tends to focus on the consumer/B2C side so this talk aims to give B2B Marketers more marketing psychology tools that build on Rory Sutherland’s concepts. Pick up a copy of the B2B Marketing Psychology Secrets Ebook on The Brains’ website ...
What is Closed Loop Marketing and Analytics: Beginners Guide
Просмотров 1,1 тыс.3 года назад
In this Video Larry Kotch explains Closed Loop Marketing and Closed loop analytics. This is the ultimate way for B2B marketers especially to inform their actions based on real sales and business outcomes. Pick up a copy of the Leads on Tap Blueprint here while it's still FREE: thebrainsmarketing.co.uk/leads-on-tap/ If you want to check out my video on SQLs vs MQLs please see here: ruclips.net/v...
How Human Status Relates to B2B Psychology
Просмотров 1803 года назад
In this Video, Larry Kotch explains the theory of Human Status and how it relates to B2B Psychology and B2B Marketing. To stand out in today’s market as a B2B Advertiser you need to level up your B2B content marketing efforts majorly and one way of doing this is by talking past the purely corporate interests of your prospect and engaging with the human trying to optimize status behind that. Eng...
Online Retargeting Ads Are 4x - 16x More Effective At Driving Conversions.
Просмотров 1203 года назад
In this short and humorous video, Larry Kotch makes a direct appeal to YOU, to take retargeting and online retargeting ads more seriously for your business. If you want to find out how retargeting or digital advertising can help you succeed in your business then get in touch with The Brains here: thebrainsmarketing.co.uk/contact-us/ If you want to learn how to generate leads for your business t...
How To: Get Clients Using Business Awards
Просмотров 4,7 тыс.3 года назад
In this video Larry Kotch gives you the rundown on Business awards and how they can help you secure more clients. The trick in how to get clients from awards is to pick the right ones to go after. You want to factor in how easy they would be to win, how reputable the award is and how relevant it is to your industry. Pick up a copy of the Leads on Tap Blueprint here while it's still FREE: thebra...
How to Calculate Cost Per Lead (MQL and SQL) Easily
Просмотров 12 тыс.3 года назад
In this Video Larry Kotch explains how to calculate cost per lead. If you’re trying to work out the best return on your marketing investment then CPL will be an important metric to master. While it’s a good first step, most successful marketing teams also subdivide their leads into Marketing Qualified Leads and Sales Qualified Leads which will give you a more accurate representation of your ROI...
Killer LinkedIn Advertising Features Coming in 2021! USE THESE!
Просмотров 3243 года назад
In this Video Larry Kotch gives you a full rundown of the exciting new LinkedIn advertising features coming early this year. If you are a LinkedIn Marketing beginner or aficionado you’ll get some key tactics in this video that should help differentiate you on the platform and of course, improve your LinkedIn lead generation abilities. As we can see from the recent report by Mckinsey, there are ...
The Small Business MARKETING TRAP: Don't Fall For It!
Просмотров 1953 года назад
The Small Business MARKETING TRAP: Don't Fall For It!
The BEST, Simple Explanation of LEAD NURTURING
Просмотров 4934 года назад
The BEST, Simple Explanation of LEAD NURTURING
What is Lead Scoring and How Do You Do It?
Просмотров 2,7 тыс.4 года назад
What is Lead Scoring and How Do You Do It?
Business Advice from Sauron (Lord of the Rings)
Просмотров 1924 года назад
Business Advice from Sauron (Lord of the Rings)
How To Generate LEADS ON TAP: The Three Key Pillars
Просмотров 6 тыс.4 года назад
How To Generate LEADS ON TAP: The Three Key Pillars
Content Creation Strategy DECIDES EVERYTHING...
Просмотров 1324 года назад
Content Creation Strategy DECIDES EVERYTHING...
Conversion Rate Optimization: A 3 Minute INTRODUCTION
Просмотров 1984 года назад
Conversion Rate Optimization: A 3 Minute INTRODUCTION
The 12 Month Marketing Agency Contract (-_-) : Marketing Jungle #001
Просмотров 2714 года назад
The 12 Month Marketing Agency Contract (-_-) : Marketing Jungle #001
Content Marketing For B2B: Build the ULTIMATE B2B Content Strategy
Просмотров 2694 года назад
Content Marketing For B2B: Build the ULTIMATE B2B Content Strategy
5 Transformative B2B Small Business Marketing Tips
Просмотров 2664 года назад
5 Transformative B2B Small Business Marketing Tips
How Marketing Segmentation Improves Online Advertising
Просмотров 1204 года назад
How Marketing Segmentation Improves Online Advertising
Marketing Automation Explained - In Plain English!
Просмотров 2,7 тыс.4 года назад
Marketing Automation Explained - In Plain English!
LinkedIn Sales Navigator | Lead Generation: How To Target Your Customers!
Просмотров 8774 года назад
LinkedIn Sales Navigator | Lead Generation: How To Target Your Customers!
What Is Marketing Automation? With Examples!
Просмотров 3184 года назад
What Is Marketing Automation? With Examples!
What Is A Lead Magnet? With Examples!!
Просмотров 2144 года назад
What Is A Lead Magnet? With Examples!!
As a SDR I can tell you have no idea what a SQL in Marketing, for the rest I agree to do ABM.
Lotta talking and not showing how to do anything.
Where is Rory Sutherland……bait and switch is not good marketing psychology
superb
Where is the practical example?
Thank you, super clear!
It's funny i used to make WAY more sales when I wasn't commissioned, i think naturally the attitude of saying "No based on you mentioned i would just skip over these." . I work for a legal and business formation services company as a sales rep so it's really difficult sometimes selling to people who sell for a living. I found that even downplaying the questionnaire and saying "it's going to try and sell you on a ton of different things, you wont need most of them" Then when you get to the expensive high commissioned package they're willing to drop that 600 - 1000 dollar on a registered agent.
instead of talking about it maybe write it down and provide and example
That is kind of the point of RUclips Benjamin. You use Google to read blogs and RUclips to watch or listen 😉 there's also another video we did on the same topic you can watch where we used 2 examples...
@@BrainyMarketing "Brainy Marketing" 1k subs for a "marketing" channel "brainy" context at the comment section No wonder this is mass disliked
You have not shown the calculation properly
I know that they all work together, but which of the three aspects yields results the fastest?
Not accurate. You are not counting the total OTE + 20% (insurance and stuff) of the BDRs costs. This important to include this, as the real number associated cost per lead.
really nicely explained!!
Thanks Pat, appreciate the support!
😳 p̲r̲o̲m̲o̲s̲m̲
But which bot should I use??
Interesting video. Thanks
Hey Siddhesh, appreciate the support!
Crystal clear explanation!
Thanks Mohamed! good luck with the award hunting :)
Spam. 11 minutes to sell a masterclass. Avoid wasting time watching it
When he finds out it's a FREE masterclass 🙄. The flow - 1. This video, what IS a linkedinbot (which is clearly answered) then 2. A 30 min FREE masterclass on exactly how to set one up, lastly the optional 3. Buy the linkedinbot with a discount thanks to my referral link OR have someone else do it for you. That couldn't be any more logical lol
@@BrainyMarketing hey. Didn’t mean to piss you off or make you feel bad, so sorry if my tone was not good. I did end it up watching the master class and it’s really good (wish a more updated version of it). When I wrote the message I just felt this video was a waste of time since I didn’t learn anything new. I am happy to delete this thread of messages since don’t want to create bad publicity and respect your craft. Just let me know. Cheers!
I tried contacting you for advice but none of the above links work☹️
Dear sir,Kindly show some inputs for Digital marketing strategies for clinical laboratory
B2B MARKETING ROCKS 😁
Great video
Thanks Abdelhakim, stay tuned for more!
I don't know if cold outreach would work mate. rest of the tips were good. most importantly, your video was simple and easy to connect with. Good work!
B2c lead collect system plz
Hey Mehmed, check out my video on how to create a lead magnet funnel, that one should help.
I really like your videos. From watching many Y Combinator videos, I understood that before focusing on growth, ensuring a good product market fit is crucial. Otherwise a company pulls prospects with low likelyhood of satisfying them. Guidance of where you see which growth hack and what technique in a very high level picture at the beginning of each video would be valuable. BTW: I found you through your LinkedinBot Masterclass (awesome). Would be really interesting to see what you recommend in 2021/2022: Octopus CRM, Phantombuster, Dux Soap or Jarvee? A brief comment would be highly appreciated.
Hey There! Thanks for the encouraging words, appreciate the love. You're absolutely right that the product market fit has to be right but you can also use marketing to figure that out. I've often seen it recommended to build a landing age describing what you imagine now to be the perfect iteration of your product and service and see what the conversion rate is like. You then email people to let them know that it's still in Beta but it validates that you are on the right track. It's a careful balance between delaying a launch till this is fully known or launching anyway to discover how your offer needs to change via market validation. Definitely like your feedback regarding a beginning of video recap, I think that's a solid suggestion. As for the bot side of things, I would go with Octopus for 2022 given all the campaigns we have running this is looking like the best fleshed out option, especially regarding recent changes at LI. Happy Botting ;)
@@BrainyMarketing Hi, thanks for the response! I'll give Octopus a try. Re: Product Market Fit: Landing pages are a good way to test conversion for sure. I think retention rate is at least equally important and often overlooked. After all, what is a good conversion rate worth if most users stop using the product after a couple days. Worst case: A business owner invested substantial amounts in conversion although his product was not ready to keep the users. Not a problem for a one time sale like ebooks, but a potential reason to fail for an platform business. Looking forward to your next vid!
Your videos are awesome
Thanks for that! Let me know if you have any requests for specific videos in the future :)
Where is Rory?
Hello, could you please tell the background music. I have been looking for years!! Thank you so much
man your video broken
true wtf my ears dying
Hi Larry need to know about the free Linkedin Outreach Bot Link
Hi Larry I am Shambhu I started a software company recently . We have won product and also we develop custmise software . could you help me how I sale my product and how I could get new clients .we develop website , web application & android app
Hi Larry, thanks for the advises, can you please share the free LinkedIn outreach bot link?
That was really helpful, thank you Larry
Thanks for the comment Eloise, good luck on your lead generation mission, I'm rooting for you!
Great vid man. Like the 3 steps.
Thanks Shane, hope you are able to implement some of it in your own Marketing and lead magnets, let me know how it goes!
You are so good at what you do. Thanks for making this video
Appreciate that a lot Reverton!
Plz link some examples. It'll be gr8. Informative info. Thnx
Hey Param, working on it ;)
Suppose you run a Fashion Garment Showroom, what will be the Customer Life Time Value if a consumer is estimated to do 5 transactions worth Rs. 2000 each and you earn a profit of 20% on every transaction? (Answer to be mentioned in whole number)
Plz reply
Love Brave and BAT. Very slept on project
Great project for sure.
Thought that the intro will never end
Hi just attempting to reach you through those links. They are not working. Do you have an email through your site? Like what you're saying
Hey, no worries, you can contact Larry through the website chatbot at: www.thebrainsmarketing.com
Omg such a waste of time
Good you saved some time by writing a comment though (*palm slaps forehead) ;)
Awesome! Keep them coming, Larry.
Really interesting
Thanks, let me know if you'd like further videos on this topic!
Something epic rising on the marketing horizon!
interesting guide, can this be applied to Out Reach H2H marketing too?
Yes indeed, in fact this theory was developed by Rusell Brunson in his Book Expert Secrets. I'd download the guide in the description if you want to read about this in detail!
Smashing it!
Thanks Anton!
Great to see you touch on this super important topic, Larry.
Insightful as always!
Thanks Nevena, appreciate the positive vibes.
Jesus loves you all no matter what Jesus Christ is king my savior my everything
Good to know ;)
I love that you are sharing your own experience, which makes the content priceless.
Thanks Yonko