When it comes to creating impact in B2B marketing, there are different ways of getting the job done effectively - like a sexy new rebrand or a bold brand refresh. But arguably the simplest way of making a real difference is through creative campaigns.
These versatile, scalable heroes of brand building are a tried-and-tested means of boosting awareness and bottom lines. And better still - they’re relatively simple to develop and implement.
Join Mike Watson (mark-making* Creative Director) for an informative (and vaguely entertaining) whistlestop tour of what makes creative campaigns such a brilliant B2B brand-building weapon. During this session, Mike covers:
- What campaigns are
- How they wo...