Following a traditional sales playbook isn’t enough anymore.
With the majority of B2B leaders turning to digital and social for making decisions, the game has changed.
Shaheem Alam, CEO at FiveRings Marketing, shares innovative channels dominating B2B sales and specific strategies for engaging prospects on modern platforms.
Key moments during the session:
0:00 - Intro
2:00 - The way we sell in the B2B space has changed
2:44 - Challenges with traditional selling
5:13 - Types of Buyers
7:54 - LinkedIn as a sales tool
18:32 - Do’s and Dont’s for LinkedIn outreach
24:03 - Cold emails in 2024
30:49 - Is cold calling dead?
36:06 - Do it yourself or outsource your sales
36:18 - What do lead generation agen...