In this 0:51 video, Nicolas Deswarte emphasizes the importance of understanding how customers use your product to build strong relationships. He stresses that knowing your product's impact on their professional life is key. To achieve this, businesses must engage with customers to truly understand their needs and experiences.
"You need to know exactly how your customers want to use your product, who you can recommend it to, and, most importantly, how your product has truly changed their professional lives. So, if you want to understand that, just talk to your customers to learn more about them.” - Nicolas Deswarte