- Видео 104
- Просмотров 22 976
Shep Publishing House
США
Добавлен 11 сен 2021
Shep Publishing House helps new and first time authors get from the page to the people to publish profitably with effective, strategic, and actionable marketing strategies. Author, wife, and mom Ashley Shepard sold 1000 books in her first year as an author while working a full time job. Then she sold 1000 books in 5k months.
Whether you're just starting out or need to refresh your book sales, Shep Publishing House is at your service!
Whether you're just starting out or need to refresh your book sales, Shep Publishing House is at your service!
Authors Who Hate Marketing #bookmarketing #selfpublishing #authortips
Marketing your book can feel like a pain for sure. Here are some ways to make it stink less...and maybe even have fun with it!
0:00 - Introduction
1:15 - Why marketing is more fun than publishing
5:30 - Finding your people and building a loyal audience
11:45 - The reward of getting results from marketing efforts
16:30 - Making sales and getting paid for your work
21:15 - Reviews and testimonials as a way to validate your work
25:30 - Conclusion and next steps
I share my personal experiences and insights on why marketing is more enjoyable, and how it can help you connect with your audience and make a meaningful impact.
💜 why marketing is more enjoyable
💜 how marketing can help you connect with you...
0:00 - Introduction
1:15 - Why marketing is more fun than publishing
5:30 - Finding your people and building a loyal audience
11:45 - The reward of getting results from marketing efforts
16:30 - Making sales and getting paid for your work
21:15 - Reviews and testimonials as a way to validate your work
25:30 - Conclusion and next steps
I share my personal experiences and insights on why marketing is more enjoyable, and how it can help you connect with your audience and make a meaningful impact.
💜 why marketing is more enjoyable
💜 how marketing can help you connect with you...
Просмотров: 29
Видео
Book Preorder Strategy: 8 Ways To Make $800 from Preorders #bookpromotion #bookmarketing
Просмотров 54День назад
Hosting a preorder as an author can be tricky but it doesn’t have to be. Using the right strategies you can cover the cost of self publishing and even make your own advance as an author. In this video, I go over 8 strategies to make $800 from your next preorder. Timestamps: 0:00 - Introduction 2:30 - Strategy #1: Create a Book Bundle 6:00 - Strategy #2: Partner with an Organization 9:00 - Strat...
Why NOT To Sell Your Book on Amazon KDP #amazonkdp #bookpublishingtips #selfpublishing #authortips
Просмотров 19714 дней назад
As a self published author, Amazon KDP can seem like the obvious choice when it comes to publishing your book. Here I share tips as to why you might want to consider looking beyond the platform and at other options. 💜why you should consider selling on your own website 💜options to sell that aren’t available on Amazon 💜how selling on your site gives access to additional marketing opportunities He...
Book Preorders for Authors #amazonkdp #bookmarketing #bookpromotion #authormarketing #selfpublishing
Просмотров 9621 день назад
In this video, Ashley from Shep Publishing House shares her expertise on three popular options: Amazon KDP, hosting on your website, and Kickstarter. Discover the pros and cons of each platform and make an informed decision for your author needs. 💜reasons why hosting on Amazon isn’t the best idea 💜how hosting on your website is the most profitable 💜pros and cons of the platforms to make the bes...
Why Crowdfunding Might Not Be The Best Option For Your Book #authormarketing #selfpublishing
Просмотров 38Месяц назад
Why Crowdfunding Might Not Be The Best Option For Your Book #authormarketing #selfpublishing
Successful Self Published Author - Preorder Campaign Tips for Self Publishing a Book
Просмотров 95Месяц назад
Successful Self Published Author - Preorder Campaign Tips for Self Publishing a Book
Self Publishing Success #selfpublishingtipstricks #selfpublishing #bookmarketing #authortips
Просмотров 632 месяца назад
Self Publishing Success #selfpublishingtipstricks #selfpublishing #bookmarketing #authortips
Why You Should Have a Book Preorder #authortips #authormarketing #selfpublishingtips
Просмотров 882 месяца назад
Why You Should Have a Book Preorder #authortips #authormarketing #selfpublishingtips
Effective Book Marketing Strategies and Tips for Authors #bookmarketingtips #indiepublishing
Просмотров 953 месяца назад
Effective Book Marketing Strategies and Tips for Authors #bookmarketingtips #indiepublishing
Self publishing is just the beginning #selfpublishingsuccess
Просмотров 353 месяца назад
Self publishing is just the beginning #selfpublishingsuccess
3 Reasons Why Authors Wait To Market Their Books and Why You Shouldn’t #authormarketing
Просмотров 893 месяца назад
3 Reasons Why Authors Wait To Market Their Books and Why You Shouldn’t #authormarketing
Biggest Book Marketing Mistake Authors Make #bookmarketing #bookpromotion #authortube
Просмотров 533 месяца назад
Biggest Book Marketing Mistake Authors Make #bookmarketing #bookpromotion #authortube
Why Authors Shouldn't ONLY Focus on Social Media Marketing #authormarketing
Просмотров 1034 месяца назад
Why Authors Shouldn't ONLY Focus on Social Media Marketing #authormarketing
Why Ignoring Bulk Book Orders Is A Mistake
Просмотров 904 месяца назад
Why Ignoring Bulk Book Orders Is A Mistake
Where To Sell Your Book In Bulk #selfpublishingsuccess #booksales
Просмотров 1544 месяца назад
Where To Sell Your Book In Bulk #selfpublishingsuccess #booksales
Your Book Isn't For Everyone #bookmarketing
Просмотров 1124 месяца назад
Your Book Isn't For Everyone #bookmarketing
What to do BEFORE Running Amazon Ads for KDP Books #amazonads
Просмотров 1065 месяцев назад
What to do BEFORE Running Amazon Ads for KDP Books #amazonads
When To Start Marketing Your Book #bookmarketing #howtogetbooksales
Просмотров 1505 месяцев назад
When To Start Marketing Your Book #bookmarketing #howtogetbooksales
How NOT to Sell More Books with Presales - Steps to Avoid #sellmorebooks
Просмотров 496 месяцев назад
How NOT to Sell More Books with Presales - Steps to Avoid #sellmorebooks
How to Increase Book Sales on Amazon #amazonkdp #sellmorebooks
Просмотров 3096 месяцев назад
How to Increase Book Sales on Amazon #amazonkdp #sellmorebooks
Book Launch Strategy 4: Collaborations & Partnerships - Find your where your reader for easier sales
Просмотров 1117 месяцев назад
Book Launch Strategy 4: Collaborations & Partnerships - Find your where your reader for easier sales
Book Launch Strategy Intro: Behind the scenes look at my $10,000 preorder without paid ads (Intro)
Просмотров 2667 месяцев назад
Book Launch Strategy Intro: Behind the scenes look at my $10,000 preorder without paid ads (Intro)
Book Launch Strategy 1: Book Pre Order Campaign - Steps that helped me make $10000 in 12 weeks
Просмотров 2527 месяцев назад
Book Launch Strategy 1: Book Pre Order Campaign - Steps that helped me make $10000 in 12 weeks
Book Launch Strategy 2: How to Market Your Book for Free - How I Used Social Media to Increase Sales
Просмотров 1647 месяцев назад
Book Launch Strategy 2: How to Market Your Book for Free - How I Used Social Media to Increase Sales
Book Launch Strategy 3: Email Marketing - reach your reader, increase sales, and get reviews
Просмотров 1127 месяцев назад
Book Launch Strategy 3: Email Marketing - reach your reader, increase sales, and get reviews
Book Launch Strategy 5: Results & Lessons Learned - Inside my $10000 Book Preorder
Просмотров 837 месяцев назад
Book Launch Strategy 5: Results & Lessons Learned - Inside my $10000 Book Preorder
How Overthinking Almost Cost Me $600 in Book Sales #sellmorebooks
Просмотров 747 месяцев назад
How Overthinking Almost Cost Me $600 in Book Sales #sellmorebooks
Self Publishing Feedback - Vanity Hill Scott - Shep Publishing House - Case Study Part 1
Просмотров 237 месяцев назад
Self Publishing Feedback - Vanity Hill Scott - Shep Publishing House - Case Study Part 1
How to Self Publish A Book with Examples
Просмотров 1058 месяцев назад
How to Self Publish A Book with Examples
Why Social Media isn't The Only Way To Sell Books
Просмотров 888 месяцев назад
Why Social Media isn't The Only Way To Sell Books
You're not weird; to like marketing it's actually a blessing -good for you. I have much to learn in this area and up for the challenge.
Thanks so much! It’s just so many different options with marketing. With publishing, if you do the steps, you’ll get a book lol. Thanks for watching and be sure to subscribe for updates. There are a few playlists that will be helpful like the one titled Sell More Books.
By being relentless and having a can't stop attitude 👑💯✝️
Yep, that along with strategy to help you get there is key. Keep pushing!
Do any of these sound like ones you’d try? Why or why not?
Do you bundle things with your books? Why or why not?
Idk why getting this site done is so intimidating to me...ugh
It’s one of those things that once yo y get it done it’s not a lot of maintenance. So it’s good to get it going! Here if you need support.
What part about it feels intimidating?
@ShepPublishing idk...getting it "right"...the perfectionist in me
@@literacyisliberation got it! So you'll always find things that need to be fixed on your site. Launch, Analyze, Optimize like a former coach of mine Lamar Tyler says. Get that site up ma'am!
I keep seeing videos like this so I'm taking the plunge and having a website built. Great message and thank you!
Thanks for your comment! Yeah it’s always good to have multiple options. I’m going back and adding my books myself as I typically only sell on my site during the preorder period. But I’m creating sales and product pages currently.
Thanks, Ashley. Great information. I am still looking for a reasonable printing service. I am in the process of getting website done. You always have great information
Typically overseas printers are the best option, but you'd have to buy hundreds or thousands of copies at a time to get a good deal. We have a printer we use that we offer facilitation of this process with if you go the overseas route. Otherwise, try Printing Center USA, PrintNinja, or 48Hour Books. Also thanks so much for replying and watching my videos! I appreciate it!
How will you accelerate your success in 2025 with your (book) business?
Do you sell only on Amazon? Or do you also sell on your site?
@@ShepPublishing I will be selling on my site as soon as it’s done.
@@ShepPublishing right now just Amazon and working on an ad for TikTok
@@lesliekaye1735oh ok. Tik Tok Shop is a great option for author currently. We’ll see what happens with the regulations coming up in January at least here in the US.
@@lesliekaye1735nice! Always good to have a back up and to give more than one option to your customer.
As authors, it's easy to get caught up in the stat about most authors only selling 250 copies, but that doesn't have to be the only option for you.
Thanks for breaking these down. I've used both KDP and my website to host preorders.
Thanks for sharing! Which one do you prefer? Also I noticed you don’t have your paperback on Amazon, is there a strategy you’re focusing on?
Which strategy are you going to try to sell more books?
To elevate you sometimes need to educate further on areas you’re wanting to grow in. How are you growing your book business?
What’s your story? How did you get into publishing?
Which platform do you host your preorders on?
New subscriber and author here-I look forward to watching more videos and learning. Thanks for sharing.
Thanks for subscribing! I'm glad you're here. 🎉 if there are any topics you would like me to do videos on, just let me know.
Yes I do this when off boarding publishing clients
Yes, it makes things run smoothly for them and cuts down on questions of trying to find resources later.
Appreciate the detailed breakdown! A bit off-topic, but I wanted to ask: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). What's the best way to send them to Binance?
@@Ульянкина thanks for your comment! To answer your question, I have no idea.
Which strategy are you going to try in 2025 to make more money with your books?
It’s nice that it’s a win for self publishing as a whole but she likely did it because she already got burned once by allowing others to have control of her work. She learned from it and won’t let anyone else have primary ownership of anything she does anymore.
@@capybaracake yes! The benefits that would come with a traditional publishing deal aren’t really ones she couldn’t just do herself by hiring her own team. Though many celebs are traditionally published, if they’re willing, they can handle the backend with a hybrid publisher or self publishing consultant instead that guides the process but gives them the ownership and creative direction (which she loves). So I’m happy for her!
What are your thoughts on this?
How can you create something that helps elevate the experience for your readers?
Apparently, I'm logged into some random email that has some random YT account and I subscribed to you using the wrong account. Here's the deal, I'm going to trauma dump in your comments because I gotta tell somebody. So, I wrote a book called Healing the Shattered: Surviving Narcissistic Abuse. I, too, am a Christian. But, what happened to me by way of the female covert narcissist made the book I wrote seem pretty raw and raunchy. Now... it's been two years since I published and I have been struggling with making revisions because I ordered books myself, thru KDP at the author price, and I did sell some. But, the thing is... I haven't really felt proud of telling my story in the way that I did. I mean, I know some parts of it "contain adult material" but I'm ashamed of that now. And, when I first wrote the book, I did click in Amazon "not suitable for children" (because, it's not). I'm sitting here thinking, what can I do with these leftover books (original first editions) and I'm actually considering contacting Hustler to see if they want to buy them. That's how I found your video. The lesson here is this: you're going to learn from your first book. You're going to learn there's a whole lot to book marketing that you don't know. I thought KDP was going to offer my book to stores and all of that (because that's what the contract said). But, what I didn't know was that it's a pretty big "turn off" for a lot of vendors if the book contains adult or mature content. I couldn't tell my story without it being raw and unapologetically written. Now that all this time has passed, I'm thinking about chopping it up and doing a revised 2nd edition that is more suitable for vendors and also FOR ME. As in, I won't be ashamed of what I've written anymore. I'll cut some fluff out and make it more precise (maybe even leave my own story entirely out of it, but that was the purpose of the book). And make it a generalized book. I really am struggling with it because I didn't know when I wrote it so raw that it was going to be so hard to market a book like mine. I did sell some copies and it's still available on Amazon. I just want to get rid of these leftover books and I really don't know how. I even have a webpage and everything at todddoyle.com but I don't often tell anyone about it. I think it's because I'm a private person and I opened up so much in the book that I feel exposed or ashamed - and I know I shouldn't. It was actually cathartic for me to write what I wrote, because I was destroyed when it happened. But, now that some time has passed, I think revising it is the right plan going forward. Has anyone else experienced anything like this? Any advice from anyone would be appreciated. And, just to let you know, your video came up suggested by Google for whatever I typed in. Should I approach Hustler? Should I burn them all? Somebody give me some advice and I will check back for updates. Thanks to anyone who responds in advance.
I love this!
Thanks so much! Glad you found it to be helpful. Be sure to subscribe if you haven’t already 🤗
Which strategy are you needing support with?
Focusing on books is cool. But looking at profit is even cooler.
Which strategy are you gonna try?
I'll be tweaking first. Thanks Ash!
Good lookin out! You're welcome!
Presales are the ticket, congrats on your success.
@@Blackwritersspace thanks so much! It really is the cheat code so happy to share with others.
Replay
Thanks for watching! What goals are you setting for the rest of the year?
THIS IS EXACTLY WHAT I WAS LOOKING FOR! THANKS SO MUCH! Question: Am I able to edit or update my author description if I've already submitted the title assignment? I hope that makes sense.
Hey thanks for letting me know this was so helpful for you! So basically you can make changes to the book inside of Bowker, but you just want to make sure that you are matching everything to a T with what's in Amazon and IngramSpark. If you change something in Bowker then try to change something in the POD sites and it doesn't align, then it can cause issues on your listings. So whatever you change be sure to make it the exact same. And try to not tinker with it too much. But typically Bowker has great customer service and can help you navigate the process as well.
Dont see the links to the templates on staying organized while researching & planning for bulk sales
Here’s the link! Thanks for asking. It’s class 4 at this link. sheppublishing.kartra.com/page/SummerMarketingSalesSeries.
@@ShepPublishing thanks!!!
@@literacyisliberation you're welcome! And I also just approved you for the Facebook group. Thanks for joining! Are you signed up for the free preorder challenge happening this week? You can at www.PreorderProfits.com
Hello Ashley! I'm looking through videos to find out which platform you used for presales on your own site. Can you share, please? Thanks!
@@hhsciclub hey there! Thanks for your comment. Here’s a full breakdown of my most recent preorder as well. ruclips.net/p/PLyJ5Z5UzYK8vxbsBhasE8rIh1CoN7Zqmf&si=keVSomB2SqWSZRe3. The final section goes over all the tech and software I used. But for the actual site I took payments on, I use Kartra because it is an all in one platform where I can send emails, store digital products, make sales pages, etc. I wouldn’t suggest it if you’re newer to business or presale in general. But depends on your goals. If you already have a site, it‘a typically best to host it there. But there are some alternatives if you don’t have one. Are you already signed up for the free challenge next week? I’ll share success strategies there and pros and cons.
@@ShepPublishing yes, thanks!
@@hhsciclub ok! Here’s the link www.PreorderProfits.com. And I updated my previous comment to include the presale breakdown from my last one.
Investing in your own development pays the best returns.
@@DonnieBryant yesss! If you’re not investing in you, why would you expect others to?
Exactly @@ShepPublishing
Preorders put money back into your pockets…but only if they’re profitable. Join the challenge here: www.PreorderProfits.com
How are you getting readers excited about your book? If you're not sure, comment below and I'll give a suggestion.
Have you hosted a presale for your books? Why or why not? Visit www.PreorderProfits.com to join my free 4 Day Challenge to see how to have a successful presale on your first or next book.
Are you making any of these mistakes?
Replay
Thanks for watching!
What specific goal do you have for selling your books?
Great info, thanks for sharing.
You’re welcome! Thanks for commenting!
When do you start your marketing?
"Your book is just the beginning of the process." That's a helpful mindset.
Yes! It can feel like such a huge hurdle just getting the book done that you forget all about marketing it. But that’s the fastest way to not see sales.
It's only the last couple of years that I have realised my children's books are really for autistic children, their families, and people who help autistic children.
Yes, and you do a great job of focusing on those areas to help increase your sales. Keep it up and thanks for watching!
Instead of answering, "what is your book about?" Think about, "Who is my book for?" Comment below and let me know
Great tip! Authors who understand this have a big advantage in the marketplace!
@@DonnieBryant yes! It can feel like social media is the only option because email feels less sparkly but there is definitely something to be said about adding email as an option for overall strategy.
@@ShepPublishing 100%
Do you already sell your books in bulk? Why or why not? Comment and let me know below!
Do you sell your book in bulk? Why or why not?
Join the Bulk Book Order Class by clicking here: sheppublishing.kartra.com/page/SummerMarketingSalesSeries.
❤ thank you
You’re so welcome