And Branwin, I know that over the last recent while you've been talking to so many teachers about Andrew Tate, how concerned are they about the stuff he pumps out? Matthew teachers have spoken very vividly of how they are deeply worried about how the language, the attitudes, the behaviors that Andrew Tate models in his content are having a far-reaching influence on boys as young as 10 and 11 and certainly older teenagers. That they say is translating into a culture where casual sexism is normalised in UK schools, where the kind of language that you might hear in some of Andrew Tate's videos are then repeated by children back to teachers and that that along with other online content is con...