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Oxford Future of Marketing Initiative
Великобритания
Добавлен 30 янв 2019
Marketing: what the future holds. Andrew Stephen in conversation with Steve Hatch (MBA 2021)
As part of the 2021 University of Oxford, Saïd Business School MBA's guest speaker talks, L'Oréal Professor of Marketing Andrew Stephen discussed with Meta Vice President for Northern Europe Steve Hatch about running and growing a business on social media platforms and the role of the Metaverse in the future of Marketing.
Просмотров: 234
Видео
Marketing: what the future holds. Andrew Stephen in conversation with Lex Bradshaw-Zanger (MBA 2021)
Просмотров 5832 года назад
As part of the 2021 University of Oxford, Saïd Business School MBA's guest speaker talks, L'Oréal Professor of Marketing Andrew Stephen discussed with L'Oréal Chief Digital and Marketing Officer UK & Ireland Lex Bradshaw-Zanger about innovations in marketing and branding in particular.
It's Good to Be Good: The Impact of Responsibility on Brand Value and Financial Performance
Просмотров 2873 года назад
In this video, Andrew Stephen (L'Oréal Professor of Marketing & Director of the Oxford Future of Marketing Initiative, Saïd Business School, University of Oxford) is joined by colleagues Francesca Mazzi (Research Fellow in AI and Sustainable Development) and Felipe Thomaz (Associate Professor of Marketing) to discuss some of the findings from their ongoing research into the extent to which cons...
Meet the Editors of the Journal of Consumer Research
Просмотров 4623 года назад
Meet the 2021-2023 team of editors at JCR - Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Accelerating digital transformation at L'Oréal: Lubomira Rochet, Global Chief Digital Officer
Просмотров 8 тыс.3 года назад
How does the world's top beauty company, L'Oréal, approach digital transformation? How did L'Oréal accelerate this transformation during 2020 when the pandemic forced consumers out of bricks-and-mortar retail and into digital platforms and e-commerce? How does one successfully lead this massive strategic transformation? In this episode of the Oxford Future of Marketing Initiative's "Leading the...
The Da Vinci Growth CMO Profile - FOMI Symposium 2020
Просмотров 1534 года назад
With Andrew Stephen (Oxford Saïd), Rhonda Hadi (Oxford Saïd), Marc de Swaan Arons (Institute for Real Growth) & Julie Kollman (Moët Hennessy)
Leading Through Constant Change - FOMI Symposium 2020
Просмотров 444 года назад
With Andrew Stephen (Oxford Saïd), Sarah Verstraete Auteri (Facebook) & Ian Edwards (Facebook)
The State of Marketing Skills - FOMI Symposium 2020
Просмотров 7754 года назад
With Seth Rogin (Associate Fellow; Magnolia Media Partners), Anand Chopra-McGowan (General Assembly) & Ariana Dugan (General Assembly)
What Grows Brands and the Role of Creativity - FOMI Symposium 2020
Просмотров 654 года назад
With Andrew Stephen (Oxford Saïd), Lucia Kehoe (Google), and Ben Jones (Google).
New Thinking on Structuring the Marketing Organisation - FOMI Symposium 2020
Просмотров 494 года назад
With Felipe Thomaz (Oxford Saïd), Greg Stuart (Mobile Marketing Association), and Neil Morgan (Kelley of Business, Indiana University)
Responsible Use of AI - FOMI Symposium 2020
Просмотров 964 года назад
With Alex Connock (Oxford Saïd), Perry Nightingale (WPP), Dr Yasmeen Ahmad (Teradata), Sarah Bird (Microsoft) & Natalia Efremova (Oxford Saïd).
How does using social media impact our psychological well-being?
Просмотров 3534 года назад
In this video Prof Andrew Stephen discusses research from the Oxford Future of Marketing Initiative on the impacts of using social media on human well-being. (© Saïd Business School, University of Oxford) (Audio credit: Bensound.com)
What is responsible, human-centric AI?
Просмотров 4484 года назад
In this video Prof Andrew Stephen discusses AI in business from a responsibility and human-centric perspective with Drs Natalia Efremova and Felipe Thomaz from the Saïd Business School, and Sophie Peresson from the International Chamber of Commerce. (© Saïd Business School, University of Oxford) (Audio credit: Bensound.com)
Thanks for putting the video together. Very happy to hear you're working on dissemination to broader audiences. 👍
Really useful and insightful video
Is L’Oréal a beauty company leveraging on digital tools or a digital company in the beauty business? The response can possibly mark a seismic shift in its business model
Very impressive ! Digital Transformation trend setters ..
Hi. In the video ms rochet mentioned that she could share the deck she was going through. Anyone know where I can find it or if she ever shared it?
Oreial has large base customer all world wide so it's easy to use digital tool promotion to accelelating their products to save cost in advertising.But in the long run they have to keep the standard of this promotion channel better all the time to protect the new product comers use the same digital promotion channal to share their market segment.
Hello! If you do have follow-up in-person session, can you please record it and share it here as well? I am really looking forward to it!
Very helpful video teacher. Thanks for inspiration!
Brilliant session, Andrew....👏👏 Go DIGITAL or Go HOME!
Excited to know about the data and transparency guidelines. It will be good for the field.
Thank you for The expert opinion! Very helpful video
Very useful video