Masters in Travel
Masters in Travel
  • Видео 38
  • Просмотров 999
Ep 207 ICs vs Employees for your travel business
Joining Whitney this week are two star travel business owners, Madeline Steuber & Kaleigh Kirkpatrick, to delve into the intricate balance between hiring independent contractors (ICs) and employees for business growth. The discussion covers the benefits and challenges of both models, the importance of mentorship, and practical strategies for managing and integrating diverse team structures. Each guest shares personal insights and experiences, offering invaluable advice for travel advisors aiming to expand their businesses effectively.
Просмотров: 16

Видео

Ep 206 How to Set CEO-Worthy Goals for Your Travel Business
Просмотров 23День назад
Welcome to 2025! We're doing something a little different by bringing you a solo episode featuring Brianna Glenn that explores "CEO-worthy goals" for travel advisors. We all make some sort of goals in our travel businesses, but are your goals "regular" goals or CEO-worthy one? AND, are they SMART (specific, measurable, achievable, relevant, and time-bound)? Get actionable tips and personal insi...
Ep 205 Shop Talk: Looking back on 2024 and strategic planning for the future
Просмотров 1821 день назад
That's a wrap to 2024! In this special Shop Talk, Brianna and Whitney reflect on 2024 and look ahead at what the next year holds for their travel businesses, from ROI metrics to track with marketing to utilizing Google profile reviews for local business. Tune in to hear their strategies for adjusting target client demographics and fine-tuning business strategies from branding approach, marketin...
Ep 204 Why a weekly newsletter is the best way to connect with and engage clients
Просмотров 38Месяц назад
Travel industry expert Lisa Fletcher has watched the industry evolve since the '80's when she first got into the business, and while it has evolved, her passion has remained the same: using email newsletters to connect with clients. Lisa offers practical tips on creating engaging content that fosters client relationships and highlights the importance of consistency. The episode explores alterna...
Ep 203 Building an Iconic Brand: Strategy, Marketing, and Long-Term Success for Travel Advisors
Просмотров 15Месяц назад
Joining Brianna on the podcast again is Cynthia, the brand strategist who gave Masters in Travel our new look! Together, these two branding gurus delve into the essentials of effective strategies to truly connect with clients. Gain clarity on how to practically implement a marketing plan...and how that differs from develop a marketing strategy. Plus, Cynthia offers actionable advice on identify...
Ep 202 Shop Talk: Tracking investment KPIs, AI for content creation & FAM reflections
Просмотров 10Месяц назад
What really goes on behind the scenes of a travel business? Find out in Shop Talk! This week we spill the tea on past and upcoming FAM trips and the art of balancing family, personal, and professional travel commitments. Get Whitney's tips on taking personal time while traveling with children & hear how many books Brianna read on her last FAM! Plus, we talk about using AI tools for content crea...
Ep 201 How to nail your content and cadence to resonate with your readers
Просмотров 25Месяц назад
A travel industry favorite, Kaytee Fisher of Moxie and Forth, joins Whitney to share her marketing insights, having worked with many travel advisors to help move the marketing needle. In this convo, hear her take on why personalized experiences are valued over cost-saving measures, the significance of niching down, and how consistent, authentic content can build deep connections and trust with ...
Ep 200 The Power of Storytelling in Social Media
Просмотров 242 месяца назад
In this milestone episode (200 episodes later...wow!), Brianna chats with Valerie Marieux, founder of social media marketing agency Cerita, to explore the vital role of storytelling in social media for travel businesses. Valerie shares her expert insights on building relationships and trust over time through authentic, personal content that truly invites your clients into a story. Learn about s...
Ep 199 Travel Advisor Copy + AI and how it can make your life easier
Просмотров 372 месяца назад
Remember when AI wasn't a part of our daily lives? How quicklly things can change, but that doesn't have to be a scary thing! Join Whitney as she chats with Emily Kessler, the communications specialist at Gifted Travel Network, about the transformative potential of AI tools for travel businesses. Learn from the expert about how AI tools like ChatGPT, Google Gemini, and Toby AI can streamline ta...
Ep 198 Shop Talk: Navigating slow periods + creative marketing efforts
Просмотров 72 месяца назад
(Apologies for the choppy video quality! There were technical issues that not even AI could fix for us) We're getting closer to the end of the year, which means that even though inquires are slower right now, travel advisors are preparing to ramp up in 2025. In this episode, Whitney and Brianna share about their current journeys to reach more clients in 2025, brainstorming various marketing str...
Ep 197 The Power of Self-FAMs: Enhancing team knowledge and bonding
Просмотров 52 месяца назад
Let's talk about FAMs! Brianna is joined by her agency team, Kelsey and Ellen, to debrief their recent self-FAM trip to Peru. Gain some colorful insights into this experience, plus the team shares why self-FAMs are key to a travel advisor's success. Plus, hear how the experience helped benefit their team personally and professionally, and the special moments that help them grow stronger as a co...
Ep 196 Asking the right questions to best serve your client
Просмотров 352 месяца назад
What questions are travel advisors asking their clients to build loyalty and plan unforgettable travel experiences? Back by popular demand, Sandy Saburn of Gifted Travel Network shares her insights about the questions she hears all too often...and the questions too few advisors are asking. Insights from this conversation will help any advisor improve their communication with clients and set up ...
Ep 195 Brutal facts and brave choices: today’s travel advisor dilemma
Просмотров 673 месяца назад
What is AI's role in the travel advising industry, and what are today's travelers actually looking for? Oh, and how can travel agency owners truly elevate themselves and the industry to a level of respect and professionalism that matches those of other industries? In this episode, Jenn Lee joins Whitney to dive into these BIG questions! They talk about how AI is revolutionizing marketing, clien...
Ep 194 Finding candidates, hiring, training, delegating...and everything in between
Просмотров 193 месяца назад
It's a topic many travel business owners can't get off their minds - hiring. This week, Grace Van Hollebeke of Lucia joins Whitney to talk about how to find the right fit for your team, delegate, train, and continue to fit employees and ICs into the right parts of your workflows. So whether you have hired and looking to improve your team workflows, or are thinking about finding help, this episo...
Ep 193 Shop Talk: Navigating hard conversations with clients + partners
Просмотров 143 месяца назад
Ep 193 Shop Talk: Navigating hard conversations with clients partners
Ep 192 The power of mentorship in building a successful travel advisor business
Просмотров 413 месяца назад
Ep 192 The power of mentorship in building a successful travel advisor business
Ep 191 Commission with a comma
Просмотров 1124 месяца назад
Ep 191 Commission with a comma
Ep 189 Shop Talk: Doubling business + taking a sabbatical
Просмотров 214 месяца назад
Ep 189 Shop Talk: Doubling business taking a sabbatical
Episode 188 Building your repeat and referral business
Просмотров 174 месяца назад
Episode 188 Building your repeat and referral business
Ep 187 It's a yes until it's a no
Просмотров 254 месяца назад
Ep 187 It's a yes until it's a no
Ep 186 Show Me The Money
Просмотров 185 месяцев назад
Ep 186 Show Me The Money
Ep 185 Build your business on Google
Просмотров 505 месяцев назад
Ep 185 Build your business on Google
Episode 182 Part II: How to create content while traveling
Просмотров 196 месяцев назад
Episode 182 Part II: How to create content while traveling
Ep 181 How to find your way into the world of incentive travel
Просмотров 236 месяцев назад
Ep 181 How to find your way into the world of incentive travel
Episode 179: Master Hour with Travis Shelton of the “Meaning Over Money” Podcast
Просмотров 106 месяцев назад
Episode 179: Master Hour with Travis Shelton of the “Meaning Over Money” Podcast
Ep 177 Client Experience Series: Ask Us Anything - Your Questions Answered
Просмотров 847 месяцев назад
Ep 177 Client Experience Series: Ask Us Anything - Your Questions Answered
Ep 176 Mastering communication & systems for each phase of the trip design process
Просмотров 207 месяцев назад
Ep 176 Mastering communication & systems for each phase of the trip design process
Ep 175 Client Experience Series: Five areas of business that impact a client's experience
Просмотров 157 месяцев назад
Ep 175 Client Experience Series: Five areas of business that impact a client's experience
Ep 174 Client Experience Series: Branding Experience is Client Experience
Просмотров 227 месяцев назад
Ep 174 Client Experience Series: Branding Experience is Client Experience
Episode 173: AI in Travel
Просмотров 278 месяцев назад
Episode 173: AI in Travel

Комментарии

  • @Sunbeach24
    @Sunbeach24 7 дней назад

    Loved this video, so helpful and yes, please more of this!

  • @VLuxeTravel
    @VLuxeTravel 6 месяцев назад

    Amazing interview! So helpful ❤️

  • @bradleyleppington8366
    @bradleyleppington8366 10 месяцев назад

    🏃 "promo sm"