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Aquacraft Seafood Innovation
Канада
Добавлен 25 фев 2020
The Official RUclips Channel for Aquacraft Seafood Innovation, Brand Builders for the Seafood Sector. The founder of our company founded, created and led America's first breakthrough fresh farmed salmon brand, Skuna Bay Salmon with a craftsman identity and superior product aimed at the industry's best chefs. He now operates Aquacraft Seafood Innovation and Aquacraft Brand Portfolio with a suite of branded products, also providing strategic branding, marketing and sales services to seafood producers around the world. The goal is to work with producers who want to move their business ahead using excellent brand marketing strategies putting the consumer first.
Episode 8: Seafood Sector Thought Leaders - a Brand Marketer Takes on the Shockumentary
Seaspiracy on Netflix rocked the seafood world with its one sided shockumentary and criticism of fisheries. But was it fair? One brand marketer and her company Katherine Bryar, jumped to the forefront in defending the sector and opposed some of the questionable facts claims made about fish feed content and ingredients. The website and production had to correct these statements, a big win by Katherine that was only possible through her preparation as a brand marketer with communication skills and established channels to tell her and her company's story.
This series is all about using brand marketing to engage the consumer in the seafood sector, all about growing consumption of seafood in No...
This series is all about using brand marketing to engage the consumer in the seafood sector, all about growing consumption of seafood in No...
Просмотров: 10 812
Видео
Episode 7 Seafood Thought Leaders, Brand Marketing and The Retail Seafood Buyer
Просмотров 18 тыс.3 года назад
Brand marketing to engage the consumer in the seafood sector, all about growing consumption of seafood in North America. Today we speak to a seafood buyer, Matthew Davis, who has been at some of the biggest seafood companies including America's largest seafood retailer. He had interesting insights on where seafood will go post pandemic, the role of marketing, the producer's responsibility for m...
Seafood Thought Leaders Episode 6 The Digital and Social Media Strategist Mark Smiciklas
Просмотров 10 тыс.3 года назад
SOCIAL and DIGITAL MARKETING, Brand and Consumer Marketing: In our 6th episode of Seafood Sector Thought Leaders, we speak to a Digital and Social Media Strategist, Mark Smiciklas. Mark has been in the social media space since its early years and has a rich experience base from which to draw upon in formulating breakthrough social strategy. In this episode on the most important tool in the mark...
Consumer Marketing, Seafood Thought Leaders Episode 5: The Farmer & Brand Visionary Stewart Hawthorn
Просмотров 18 тыс.3 года назад
Brand Marketing: In our 5th episode of Seafood Sector Thought Leaders, we speak to a Farmer and brand visionary, Stewart Hawthorn. Stewart, as a globally experienced salmon farmer is one of the most progressive farmers in seafood and a visionary who embraced the idea of using consumer and brand marketing to transform his business. The co-architect of Grieg Seafood B.C.'s Skuna Bay Salmon, North...
Seafood Thought Leaders Ep 4: Market Research & Consumer Insights Anne-Marie Roerink, 210 Analytics
Просмотров 15 тыс.3 года назад
"In my world facts are friendly...the more you know about your consumer, the more targeted you can be", says Anne-Marie Roerink, Principal and Owner of 210 Analytics. In our third interview (and 4th episode) in this series, we speak to a market research and consumer insights expert. Why? Because often this overlooked component of brand marketing is the single most important determinant of a bra...
Seafood Thought Leaders Episode 3: E-Commerce Pioneer Anderson Witherell
Просмотров 3,8 тыс.3 года назад
"You just can't ignore the tidal wave that is e-commerce...we're a freight train", says Anderson Witherell, Director of E-Commerce Fulfillment and Marketing for alaskankingcrab.com. In our second interview in this series, we speak to a seafood e-commerce pioneer. Why? Because while e-commerce has been on a continual upward trajectory in recent years, in 2020, it absolutely exploded. Now all sea...
Seafood Thought Leaders Episode 2 Food Service Distributor Josh Burman
Просмотров 7 тыс.3 года назад
"We are very bullish on the seafood category", says Josh Burman, VP of Seafood Strategy with the Chefs Warehouse. As our first interview in this series, we speak to a National Food Service Distributor and their seafood leader. Why? Because seafood is so heavily indexed to food service and the distributor plays an enormous role in the chain. They distribute, they sell, they market and they repre...
Kazuo Spencer Gulf Yellowtail sushi demo English
Просмотров 26 тыс.3 года назад
Chef Kazuo of Juku in Manhattan shows how to butcher an Australian Yellowtail Kingfish and prepare sushi and sashimi
Seafood Thought Leaders: Episode 1, discovering ways to move Seafood Sector ahead through marketing
Просмотров 1,8 тыс.4 года назад
An introduction to our video series, "Seafood Sector Thought Influencers" where our founder Dave Mergle talks to functional experts around the world from different categories in an effort to uncover ways of marketing that can move the seafood sector ahead. Connecting with the consumer and utilizing brand marketing strategies to grow seafood consumption.
Mt lassen are definitely some of the best fighting trout stocked in local lakes... i would love to see more from Mt lassens process, as well as more info specifically on the lighting trout they raise
What a joke
Love your knife, who makes that?
速度慢点，但基本上相同，但belly 位可以更好
His English is next level. But his cutting is clean and neat. Hamachi best comes from Japan.
English is hard man. Props to this chef for his explanations.
👍，what is the topping of sushi？
yuzu kosho
how do I order your King fish?? Do you deliver to Sydney??
Currently looking at three retail acquisitions, great content to have!
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Getting the views and subscribers up there, I'm loving following you!
Thanks for your support!
This was a really good interview. The part about proving credibility and retaining repeat customers has been absolutely key.
Thanks! Anderson had some great insights and I like that he knows he is talking to the consumer and is taking steps to engage them deeply and on multiple levels.
Alluda mi mama esta convulsionando y mi papa la apuñalo y ahora me está gritando mientras se mete un polvo blanco en la nariz llamen a la polidia porfabor bibo en puente alto calle san gregogorio
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Saludos drsde 🇨🇱🇨🇱
Hi Dave, Can you do a segment(s) on the historical consumption trends of Seafood. Perhaps the past can teach us something that'll be quite useful.
@Ford Roberto Yvemh