Simulmedia
Simulmedia
  • Видео 35
  • Просмотров 244
Behind the magic. A Look into TV+’ AI-powered backend. Order Manager
Mike Bonomo, who helps brands optimize their media budgets for TV and CTV, introduces Order Manager. This tool allows Simulmedia to execute large, meticulously planned media buys within a week, maintaining direct contact with networks to ensure accuracy and efficiency, leveraging the latest viewership data to maximize reach.
Просмотров: 24

Видео

Behind the magic. A Look into TV+’ AI-powered backend. Audience builder1:52Behind the magic. A Look into TV+’ AI-powered backend. Audience builder
Behind the magic. A Look into TV+’ AI-powered backend. Audience builder
Просмотров 12Месяц назад
Michael Bonomo, Associate Director of the Client Success Team at Simulmedia, introduces Hub, an internal platform that powers TV advertising campaigns. Find out how to use the Audience Builder for precise audience targeting, creating a strategic television audience based on specific metrics. This highlights Hub's advanced capabilities in optimizing audience segmentation and improving campaign e...
Behind the magic. A Look into TV+’ AI-powered backend. Plan builder2:14Behind the magic. A Look into TV+’ AI-powered backend. Plan builder
Behind the magic. A Look into TV+’ AI-powered backend. Plan builder
Просмотров 13Месяц назад
Michael Bonomo, Associate Director of the Client Success Team at SimulMedia, introduces the Plan Builder tool, revolutionizing TV media planning. Using advanced data science, Plan Builder optimizes TV planning by creating cost-efficient media plans that maximize reach for strategic target audiences, transforming weeks of manual effort into mere seconds.
TV+ Planning Insights: Brand Insights1:52TV+ Planning Insights: Brand Insights
TV+ Planning Insights: Brand Insights
Просмотров 6Месяц назад
Learn more about how you can compare brand performance on linear TV with Simulmedia tool.
TV Media Reports on programming, networks and target audiences1:13TV Media Reports on programming, networks and target audiences
TV Media Reports on programming, networks and target audiences
Просмотров 162 месяца назад
Elevate your TV ad campaigns with TV Media Reports. Get insights to outperform rivals, find unique reach in niche programs, and assess network reach and frequency for your target audience.
Best tool for TV planning, competitor and audience information!1:14Best tool for TV planning, competitor and audience information!
Best tool for TV planning, competitor and audience information!
Просмотров 72 месяца назад
Discover the future of TV advertising with Simulmedia's TV Planning Insights, your key to unlocking competitor insights swiftly, bolstering negotiations with actionable data, and sculpting media plans for unparalleled audience connection.
Best practices when using TV to acquire new customers!0:56Best practices when using TV to acquire new customers!
Best practices when using TV to acquire new customers!
Просмотров 52 месяца назад
Discover the key to successful campaign tracking and immediate business outcomes in our latest video, where we delve into the essentials of monitoring ad performance and acquisition strategies. Learn how to effectively integrate calls to action, web channels, and unique codes into your creative for insightful acquisition analysis.
Is TV an effective means to acquire new customers? Why? How do you do it well?1:13Is TV an effective means to acquire new customers? Why? How do you do it well?
Is TV an effective means to acquire new customers? Why? How do you do it well?
Просмотров 22 месяца назад
Learn how TV advertising has changed from just selling products to also building brands, with new ways to target and track results. See how today's ads on TV help companies grow and get new customers more effectively.
What are 3-5 best practices when using TV to prospect for new customers?1:22What are 3-5 best practices when using TV to prospect for new customers?
What are 3-5 best practices when using TV to prospect for new customers?
Просмотров 52 месяца назад
Unlock the potential of TV in driving customer acquisition by setting up a system that correlates television ad spots with online activity. Gain insights into establishing the necessary infrastructure to measure TV's influence on your marketing mix, ensuring a comprehensive understanding of its role alongside digital channels like social media and search.
Why use TV to prospect for new potential customers? How do you do it effectively?1:48Why use TV to prospect for new potential customers? How do you do it effectively?
Why use TV to prospect for new potential customers? How do you do it effectively?
2 месяца назад
Discover how TV advertising is transforming into a strategic tool for guiding viewers from their screens to digital engagement with brands. Uncover the power of television in driving prospects to online destinations, offering a dynamic solution for boosting traffic and nurturing customer interest in advertised products and services.
What are 3-5 best practices when advertising for reach on TV?3:00What are 3-5 best practices when advertising for reach on TV?
What are 3-5 best practices when advertising for reach on TV?
Просмотров 62 месяца назад
Learn the importance of aligning your TV advertising reach with your business's specific time window and industry needs, especially for seasonal CPG brand. Discover how to balance reach and frequency for high-consideration purchases like auto insurance, ensuring your message resonates effectively with potential customers during critical decision-making moments.
What is reach in advertising? Why does it matter?1:56What is reach in advertising? Why does it matter?
What is reach in advertising? Why does it matter?
Просмотров 32 месяца назад
Explore the key to successful TV advertising by understanding how to optimize reach, the vital measure that reflects your ad's exposure to potential viewers. Find out how to establish objectives, track ad frequency, and verify that your campaign is effectively engaging your target audience for impactful results.
Top tips for when your buying in the TV scatter market?0:59Top tips for when your buying in the TV scatter market?
Top tips for when your buying in the TV scatter market?
Просмотров 32 месяца назад
Discover how to enhance performance and value in your marketing strategy. Learn the secrets to making scatter work harder and smarter for you, complementing existing campaigns and driving immediate business impact. Dive into the world of advanced predictability and make informed decisions that showcase the intelligence behind your marketing efforts.
What are the major differences between buying in the upfronts versus the scatter market?3:26What are the major differences between buying in the upfronts versus the scatter market?
What are the major differences between buying in the upfronts versus the scatter market?
Просмотров 102 месяца назад
Dive into the world of TV advertising with our expert breakdown of the Upfront and Scatter marketplaces. Discover how planning and strategy differ between these two approaches, the trade-offs involved in pricing and flexibility, and how they impact your ability to reach national audiences at scale. Whether you're locking in favorable rates well in advance or navigating the supply-demand dynamic...
Scatter vs. upfronts? Which is best to drive ROI?1:29Scatter vs. upfronts? Which is best to drive ROI?
Scatter vs. upfronts? Which is best to drive ROI?
Просмотров 22 месяца назад
Learn how combining upfront commitments with the flexibility of scatter can optimize your media buying strategy. Know more about best practices for balancing long-term deals with opportunistic buys, ensuring you get the best ad spots at the most advantageous rates
Best scenarios on when to buy scatter versus upfront!2:34Best scenarios on when to buy scatter versus upfront!
Best scenarios on when to buy scatter versus upfront!
Просмотров 32 месяца назад
Best scenarios on when to buy scatter versus upfront!
What’s the right versus wrong way to participate in the scatter market?2:13What’s the right versus wrong way to participate in the scatter market?
What’s the right versus wrong way to participate in the scatter market?
Просмотров 12 месяца назад
What’s the right versus wrong way to participate in the scatter market?
How has the scatter market changed over the years?1:55How has the scatter market changed over the years?
How has the scatter market changed over the years?
Просмотров 202 месяца назад
How has the scatter market changed over the years?
What remnant TV advertising is and why it’s important to the TV ecosystem.2:04What remnant TV advertising is and why it’s important to the TV ecosystem.
What remnant TV advertising is and why it’s important to the TV ecosystem.
Просмотров 52 месяца назад
What remnant TV advertising is and why it’s important to the TV ecosystem.
What is remnant advertising, and how is it different from the scatter market inventory?1:20What is remnant advertising, and how is it different from the scatter market inventory?
What is remnant advertising, and how is it different from the scatter market inventory?
Просмотров 92 месяца назад
What is remnant advertising, and how is it different from the scatter market inventory?
What are 3 things our customers need the most help with, with regard to TV advertising?2:17What are 3 things our customers need the most help with, with regard to TV advertising?
What are 3 things our customers need the most help with, with regard to TV advertising?
Просмотров 12 месяца назад
What are 3 things our customers need the most help with, with regard to TV advertising?
What are the most common missteps when marketers (experienced and new) advertise on TV?1:34What are the most common missteps when marketers (experienced and new) advertise on TV?
What are the most common missteps when marketers (experienced and new) advertise on TV?
Просмотров 12 месяца назад
What are the most common missteps when marketers (experienced and new) advertise on TV?
What are the different steps of buying TV advertising?2:56What are the different steps of buying TV advertising?
What are the different steps of buying TV advertising?
Просмотров 62 месяца назад
What are the different steps of buying TV advertising?
What are the advantages of TV advertising over other traditional and digital channels?1:31What are the advantages of TV advertising over other traditional and digital channels?
What are the advantages of TV advertising over other traditional and digital channels?
Просмотров 12 месяца назад
What are the advantages of TV advertising over other traditional and digital channels?
Top questions to ask when advertisers are considering advertising on TV1:15Top questions to ask when advertisers are considering advertising on TV
Top questions to ask when advertisers are considering advertising on TV
Просмотров 22 месяца назад
Top questions to ask when advertisers are considering advertising on TV
Why is TV advertising still relevant (from a consumer perspective)?1:08Why is TV advertising still relevant (from a consumer perspective)?
Why is TV advertising still relevant (from a consumer perspective)?
Просмотров 82 месяца назад
Why is TV advertising still relevant (from a consumer perspective)?
What are all the ways to buy TV advertising?1:36What are all the ways to buy TV advertising?
What are all the ways to buy TV advertising?
Просмотров 82 месяца назад
What are all the ways to buy TV advertising?
When should advertisers consider advertising on TV? What questions should they ask themselves?1:15When should advertisers consider advertising on TV? What questions should they ask themselves?
When should advertisers consider advertising on TV? What questions should they ask themselves?
Просмотров 42 месяца назад
When should advertisers consider advertising on TV? What questions should they ask themselves?
Why is TV advertising still relevant (from a consumer perspective)?1:08Why is TV advertising still relevant (from a consumer perspective)?
Why is TV advertising still relevant (from a consumer perspective)?
Просмотров 72 месяца назад
Why is TV advertising still relevant (from a consumer perspective)?
What are some of the pros and cons of advertising on TV?3:03What are some of the pros and cons of advertising on TV?
What are some of the pros and cons of advertising on TV?
Просмотров 72 месяца назад
What are some of the pros and cons of advertising on TV?

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