- Видео 297
- Просмотров 51 706
IDOC
США
Добавлен 13 май 2015
IDOC is a service-focused organization committed to the success of all independent-owner optometrists. We offer a full range of products and services designed for competitive advantage and long-term business growth. Our personalized approach, technology expertise and hands-on execution sets us apart, freeing you and your staff to spend time with patients and achieve both personal and professional goals.
Видео
Eye Own a Business Episode 61-Strategies for Boosting Second Pair Sales
Просмотров 5029 дней назад
In this episode, Dr. Steve Vargo speaks with Johann Van Zyl, Business Development Manager at Younger Optics. They discuss the vital role of second pair sales in the profitability of independent optical practices. Johann shares insights on effective communication strategies for both doctors and opticians, the importance of understanding patient needs, and how independent practices can learn from...
Eye Own a Business Ep. 60 - From Pain to Profit: Integrating Migraine Solutions into your Practice
Просмотров 17Месяц назад
In this episode, Dr. Steve Vargo interviews Dr. Allie Markowski, an optometrist specializing in migraine management using Avulux lenses. Dr. Markowski shares her journey of incorporating this technology to help patients suffering from migraines and light sensitivity, drawing from her own experience as a migraine sufferer. The discussion covers how to effectively integrate a migraine subspecialt...
Eye Own a Business Ep. 59-Achieving Success Without Vision Plans: An Optometry Practice Case Study
Просмотров 24Месяц назад
In this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand...
Eye Own a Business Episode 58- Reducing Contact Lens Dropouts: Strategies for Success
Просмотров 29Месяц назад
In this episode, special guest Dr. Scott Moscow, Clinical Director at Roswell Eye Clinic, shares insights on preventing contact lens dropouts and reigniting interest in contact lenses among patients. The discussion covers the benefits of contact lenses for both patients and practices, methods to increase contact lens capture rates, and the importance of consistent staff training. The episode al...
Eye Own a Business Episode 57: Revving Up Revenues with Driver Intelligence Lenses
Просмотров 952 месяца назад
In this episode, Dr. Steve Vargo interviews Robert Rivera from Shamir about their advanced lens technology aimed at enhancing driving safety and comfort. Rivera, who has extensive experience in optics, explains the features of Shamir’s Driver Intelligence lenses, including special nighttime myopia correction and advanced AR coating to reduce visual noise. They discuss how these specialty lenses...
Eye Own a Business Episode 56: From Hunting to Fishing to Golf
Просмотров 822 месяца назад
From Hunting to Fishing to Golf: Meeting the Needs of Your Outdoor Enthusiasts In this episode, Dr. Steve Vargo interviews Norm Kester, founder of the outdoor lifestyle brand RLVNT. Launched in 2019, RLVNT specializes in eyewear designed to meet the unique needs of outdoor activities such as hunting, fishing, and golf. Norm discusses the unmet demand in the market for specialized eyewear and ho...
Eye Own a Business Episode 55: Leverage Google Ads to Grow Your Practice
Просмотров 643 месяца назад
In this episode, host Dr. Steve Vargo dives into the intricacies of digital advertising, specifically focusing on Google Ads, to help practice owners increase visibility and attract more patients. Dr. Vargo is joined by Onyé Anyanwu, Senior Marketing Strategist at IDOC, who offers detailed insights into creating effective Google Ads campaigns. Key topics include keyword research, optimizing ad ...
Eye Own a Business Episode 54: Developing a Successful Dry Eye Clinic on a Budget
Просмотров 2123 месяца назад
In this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments...
Eye Own a Business Episode 53 - From Insurance to Independence
Просмотров 1394 месяца назад
From Insurance to Independence: Creating a Premium Practice and Work-Life Harmony Dr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals. Follow us on ...
Eye Own a Business Episode 52: ChatGPT is a Free Employee
Просмотров 234 месяца назад
Artificial intelligence can’t replace eyecare providers (not yet anyway), but it can certainly make our work lives easier. In this episode, we shine a spotlight on ChatGPT - a remarkable tool that harnesses AI to generate human-like text, images, and conversational dialogue. We'll share specific examples of how ChatGPT can simplify tasks and workflows in an eyecare practice, potentially saving ...
Eye Own a Business Ep. 51-Behind the Benchmarks: Insights for Managing Overhead and Profitability
Просмотров 405 месяцев назад
Nathan Hayes, the director of financial services at IDOC, discusses the importance of comparing practice financials to other practices. He explains how Books & Benchmarks service can provide accurate and reliable data to help practice owners make informed decisions about their business. Download the report here: bit.ly/44HRX0V Learn more about Books & Benchmarks: booksandbenchmarks.com/ Follow ...
Eye Own a Business Episode 50 - Disruption: Technology and the Future of Eye Care
Просмотров 2745 месяцев назад
Technology will continue to disrupt the eye care profession. This poses both opportunities and threats for ECPs. In this episode with Travis Beaven, Alcon’s Global Vice President of Vision Care Digital Health, we discuss the role technology will play in the future of eye care. A few things we discuss are which technologies will have the greatest impact on the eye care profession, artificial int...
Eye Own a Business Episode 49: Reimagining Your Insurance Billing Operations
Просмотров 105 месяцев назад
Managing billing operations has historically been one of the most challenging tasks of practice ownership. In this episode we explore the reasons for this, how practices are handling (or not handling) these challenges, and the evolving role of technology in billing. One of the more exciting platforms to hit the market is OneSpot, a centralized digital hub to streamline billing processes. OneSpo...
Eye Own a Business Episode 48: 3 Surprising Reasons Patients Don’t Buy from You
Просмотров 266 месяцев назад
Resistance to a sale is often countered with additional patient education, assuming that more information will lower the barrier to a sale. In reality, many of our purchase decisions are not driven by what we KNOW about something, they’re driven by what we FEEL about something. Fear, excitement, anticipation, trust, safety, confusion, curiosity, and certainty are some examples of emotions that ...
Eye Own a Business Episode 47: Current Trends in Eyewear Fashion and Design
Просмотров 147 месяцев назад
In this episode, Selin Olmsted (founder of Selin Olmsted Studio) shares her expertise on a topic many ODs marginalize. Eyewear fashion and design! A few things we discuss are insights on the latest eyewear trends, factors to consider when selecting frames, options for implementing private label, and adapting to future trends. Doctors know a lot about the clinical side of eye care. Patients want...