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IMO, in the US, anything Suzuki sold here was unsuccessful not because they weren't reliable or stylish, but because the brand itself had such a tarnished rep from the Samurai in the 80s. Personally I thought the car was pretty cool looking- but no way would I buy a Suzuki- few dealerships, unsure of the reliability- and the SUV craze was in full force.

I freaking loved these

Great video, well the Kizashi was also a flop in the USA.

Ive never seen a suzuki with cvt 😮. In my country they keep using confentional automatic same as mazda

Australia here, It had a substantial, chunky well honed look to it in the same manner as a SAAB, still makes me look back when I see one... agree that the cvt was unfortunate and would have deterred me from a purchase.

Ramble on Sir

this car's grill looks like lexus car's grill

In the USA 2 big reasons HONDA ACCORD/TOYOTA CAMRY, and if you were gunning for an AWD midsize car it was just better to go with a Subaru Legacy I was like 20 when I test drove one and even being a person who had a Grand Vitara and a XL-7 grand vitara in our family it just didn't have the same feel.

I rented one in Australia, it handled really well but with the CVT it was torque less. Went with a mint Mitsubishi Galant (380 ) for its larger V6. Good decsion .

For example, in Colombia the Kizashi didn't had much investment on advertising. Also, as it happens in other Latam countries, people are really bound to traditional sedans (Toyota Corolla, Honda Civic, Mazda 3, VW Jetta, Nissan Sentra, and recently the Hyundai/Kia models). Finally, the after-sale service was quite hard, taking into account that the presence of Suzuki was (and still) quite short compared to the "traditional" ones mentioned, and in a segment were people really takes its time for looking for a car, is really hard to make them change.

How old are you?

Great video! I love these cars and their abilities still hold up quite well today. The quality of engineering Suzuki sunk into them was unreal (eg. brakes developed by the same engineers who developed brakes for the Shinkansen bullet trains). I'm in Australia and was all set to buy a new manual Kizashi back in 2011 when I was injured and unable to drive for over 6 months. However, by that time the Kizashi had started to develop the whiff of failure and was worried about resale/parts support, but I would still have taken an AWD if it came in manual. I hate CVTs with a passion, so it was not to be. I still look at them wistfully in the used car ads though...

It was replaced by the Ciaz & it's popular in quite a few developing markets

I remember these being fairly well liked in the US when they first launched. Not many left on the roads now though.

The interior felt like it was put together a lot better than the Ford Focus at the time!!

It's the plight of the European sedan... You mentioned that one of its main competitors was the Ford Focus sedan. I never saw one here in Germany. Ford Focus has always been sold either as a hatchback or a station wagon here. Fun fact: with the discontinuation of the Passat and Arteon sedans (we only have the station wagon versions now), VW currently doesn't have any sedans in its inventory. The closest thing to a sedan is the electric ID7, which is actually more of a 4-door-coupé. Plus, around 90% of Octavias and Superbs are station wagons. If even he German (or German-owned, in the case of Skoda) manufacturers aren't able to market sedans, an Asian manufacturer really doesn't stand a chance. And on a personal note, even though they're nice to look at, I find sedans quite impractical, and I'm guessing I'm not alone in thinking that, which is probably why hatchbacks, station wagons and SUVs rule European streets.

It was positioned as a D-segment car with large engines. But it is smaller than most C-segment cars and the large engines made it too expensive, especially in Europe.

I ALWAYS UNDERSTOOD KIZASHI AS A NORTH AMERICAN SPECIAL. ONLY BECAUSE TOYOTA CAMRY WAS THE BEST SELLING CAR THERE FOR ABOUT TEN CONTINUOUS YEARS. - BUT OSAMU SUZUKI WAS REPORTEDLY AGAINST THE IDEA OF COMPETING WITH THE ESTABLISHED CAMRY.

Small and midsize sedans are cute. I hate that Western Europe dislikes them, so there isn't any available nowadays in my country. The Corolla and the Octavia became large size over time.

I remember when this came out in the States and I was sold on it. Great styling and it was reliable. Fortunately, I had two dealers near me. The biggest mistake Suzuki made was marketing the Kizashi as a mid-size when it was really a compact sedan

There is a nice one in my neighborhood and the guy takes such good care of it. Looks new all the time and it is still a good looking car.

We got them in Australia and the main reason they flopped in Australia and by the way Suzuki's are popular in Australia we have owned three of them and we have our third one now a Suzuki Baleno but there is the Toyota yes Toyota Starlet which us just a rebadged Suzuki Baleno sold in other countries not Australia but the Suzuki Baleno was the cheapest car available in Australia unil they stopped selling the because they didn't come with blind spot monitoring getting back the the Suzuki Kasashi the reason they flopped in Australia they were to expensive around aud $40000 to $50000 to much for Australians because they were used to paying aud $15000 to $20000 for there Suzuki's and there are a couple of the Suzuki Kasadhis still driving around were l live in the south western suburbs of Sydney they aren't a rare car not a car l get excited about seeing

Very simple why they failed. First of all quality, quality, quality. More appearance than reality. Hard plastic dashboards, gaps, paint. Wellknown is the bonmot. The begin to rust in the showroom.

A neighbour of mine has one, and has had it for the last 6 years that I've lived here, and honestly, it's a good looking car, even now. It's the only one I've ever seen. I live in Scotland, btw.

good story, however too much of random footage IMO (I understand that there was not enough kizashi footage available, I know I've researched the model myself some time ago as I wanted to by one)

I've worked for a dutch suzuki dealer for the past 3 years. Suzuki is pretty popular here in the Netherlands yet i only know of 1 customer who has a kizashi. Shame it didnt catch on from my limited experience with them theyre not bad at all.

To me, the main things that caused the kizashi to flop were. Saloon only, for executive/performance use. Petrol 4WD only for performance over diesel economy. CVT that put those performance oriented off. I think Kizashi has a great name. But a manual transmission would have given it a cult following in the UK, Europe and the US to an extent. The Suzukis brand image of light and small cars orients it to buyers associating them with manual transmissions, especially here in the UK. So a CVT only car in 2009 wasn't what Suzuki customers might go for and it probably wouldn't have brought in a lot of the German compact executive buyers thanks to badge snobbery.

I currently own one of these and I love it my only gripe is that I wish the manual could’ve come with awd

Man if there had been a Shooting brake AWD with a manual transmission It would be in my driveway right now

I feel like a sport trim would’ve made this better

Came out right after the recession also.

this car would have been a classic if they would have offered an manual with the AWD system.

A flopped car doesn't necessarily means that the car is a bad car. Suzuki didn't had funds to offer more engine options, or develop a new automatic gearbox to put on it instead of the CVT. The 2 liter was weak for US and too big for some European markets.. it got stranded in a middle of the way, and with a weakened brand, things couldn't be different for him :/

Engine is an answer, in most eu countries insurance is calculated at engine capacity, everything above 2 liter is just higher insurance cost, adding no disel option and suzuki is concidered as car for poor with no used parts market. For me its actually sad, car looks preety in my opininon it would be nice to see it from time to time, i see it bit as more american looking

i can hear a very Faint NFS Carbon background music lol, a man of culture i see !

Right car, wrong time. Suzuki was so headstrong in the 2010s, post recession. What the hell happened?

man, 6 months passed and no photo about that miracle solution for the cup and no video for the followup in this project. did you get rid of the car already?!

Ugly? I can understand your pain not having one, lol😂

not sure why ranting so much about their naming...who tf cares, you gonna drive the car...

The Dodge Caliber and the Chrysler Neon were really good cars. Good features, good price, normal fuel consumption. But every European immediately thinks of high fuel consumption when they hear Chrysler or other US brands, so nobody buys these cars. I had a Neon and people always asked me about the high fuel consumption. But 7 liters per 100 kilometers wasn't much, it was normal.

Ford only did well in Europe, specifically Great Britain, because they employed British 🇬🇧 workers at a time when we were still reeling from the Second World War and various geopolitical and economic crisis, and for that I think we should be grateful, that is unless you bought a Ford, unlike the other United States 🇺🇸 manufacturers Ford did actually design cars to suit British roads and motorists, but then they had them built to United States standards of workmanship and that is how they became known as Fix Or Repair Daily (F.O.R.D), and the other vehicle that Ford should have not introduced to the United Kingdom/Europe was the Transit Van, best known for manual workers/delivery drivers in white and derisively known as “white van man” and the other main user of the Transit, in any colour and with a muddy number plate were the armed robbers, and because British 🇬🇧 police cars couldn’t go as fast as the slowest Transit van (fully loaded to boot) the Transit was a firm favourite with the criminal fraternity, other user groups that made up a reasonable amount of sales (new and used) were Hippies, men going through a midlife crisis and turning one into a camper-van to tour the world, roadies/pop groups, security firms (who added so much weight in armour protection banks etc asked what week would the delivery arrive, not the Hour or day, just the week and last, but by no means least, mobile video film vans, the type that of film that hadn’t been released in Europe yet and had a terrible reputation for being in a foreign language and if you seemed like a trustworthy bloke you might have been offered a look in the drivers “special box of Adult Entertainment” (yes I do speak from experience) that you probably wouldn’t want to watch with your wife, and at the time pornography was illegal in the United Kingdom 🇬🇧. So, in conclusion, thank you FORD for providing us with the iconic Transit Van and the laugh that we derived from Fix Or Repair Daily, and thanks Korrmotive for sharing your thoughts and humorous narration. Subscribed. 😀👍🇬🇧🏴󠁧󠁢󠁥󠁮󠁧󠁿🇺🇸🇺🇦🇮🇱

I have to say that the only American cars I see on the roads from Chevy and Chrysler are Chevy Cruze's, Chevy Captiva's, Chevy Orlando's and weirdly people have started importing fricking Silverado's aswell. As for Chrysler (and Dodge ofc) The Dodge Caliber, RAM 1500's (again people are importing them for some reason) and the occasional V6 Challenger, and of course poor man's Rolls Royce the Chrysler 300.

Great analysis...also fun to watch :)

Rebranding simply doesn´t work in europe. Period. Its simple as that.

bay german car, the quality is "better" :D:D:D

why is this so hard its my first time

8:30 who cares about the Insignia there was a Giulia behind it

I test drove one last year, it was so nice and amazing, yet shit.. the build quality made my 25yr BMW look like a tank. The b-pillar covering was dreadful and loads of cheap plastic bits were damaged or just broken. Just why did they not up the quality a bit.

Because they're gas guzzling enormous land ferries with awful handling.

Gay