Bri Leever
Bri Leever
  • Видео 75
  • Просмотров 16 479
How do I find the first members for my niche community? With Murtaza Bambot CEO at Heartbeat
In this episode, we’re hearing from Sensitive in Seattle. Today’s letter deals with how to grow a community where joining that community might in and of itself be taboo.
To better help Sensitive in Seattle, I’m bringing in the big guns. I invited Murtaza Bambot as my guest expert. He is the Founder & CEO at Heartbeat - the all-in-one platform for community businesses (also the sponsor of this podcast!) that has served has served over 5, 000 communities.
So, tune in for an episode packed full of wisdom where Murtaza guides us through the process of finding those initial community members, even in a sensitive community, from a place of empathy and authority.
In this episode:
(05:51) Having a cu...
Просмотров: 34

Видео

How do I allow for tough conversations in my community but not let them take over? Mallory Contois
Просмотров 7День назад
In this episode, we hear from Negativity in New York. Today’s letter deals with the nuanced line between keeping your community positive while making space for people to be honest and real about the struggles they are experiencing. To better help Negativity in New York, I invited Mallory Contois as my guest expert. She has lots to contribute today because as the creator of one of my FAVORITE co...
How do I deal with potential conflict in my community that I can see coming?
Просмотров 8821 день назад
In this episode, we’re hearing from Hesitant in Honolulu. Our letter today deals with a sensitive subject between two community members and the question of whether to take a proactive approach or not to try to control the potential conflict. To better help Hesitant in Honolulu, I invited Carrie Melissa Jones as my guest expert. She is an award-winning community builder, author, social scientist...
How do I bring more diversity, equity, inclusion, and belonging into my community? with Jae Washingt
Просмотров 81Месяц назад
In this episode, we’re hearing from Hopeful in Houston. Our letter today deals with a community builder who wishes they had better guided their community through diversity, equity, inclusion, and belonging (DEIB). To better help Hopeful in Houston, I invited Jae Washington as my guest expert. She is the perfect person to bring us new insights because she is a community consultant, curator, and ...
If I build it, how do I make sure they come? with Alli Ball, founder & CEO of Food Biz Wiz
Просмотров 48Месяц назад
If I build it, how do I make sure they come? with Alli Ball, founder & CEO of Food Biz Wiz
How do I deal with a toxic community member? with Andrea Middleton, Community Leader at Reddit
Просмотров 29Месяц назад
How do I deal with a toxic community member? with Andrea Middleton, Community Leader at Reddit
How do I serve and care for my community while still meeting big business goals?
Просмотров 20Месяц назад
How do I serve and care for my community while still meeting big business goals?
How do I serve and care for my community while still meeting big business goals?
Просмотров 14Месяц назад
How do I serve and care for my community while still meeting big business goals?
What can a community manager do when members become too critical?
Просмотров 282 месяца назад
What can a community manager do when members become too critical?
Where is the best place to build my community? With Community Strategy Consultant, Noele Flowers
Просмотров 902 месяца назад
Where is the best place to build my community? With Community Strategy Consultant, Noele Flowers
How can I be a community leader with a big heart without burnout? With Taylor Harrington
Просмотров 392 месяца назад
How can I be a community leader with a big heart without burnout? With Taylor Harrington
Am I crazy to resist going from a cohort-based to a membership community model? With Marie Schacht
Просмотров 422 месяца назад
Am I crazy to resist going from a cohort-based to a membership community model? With Marie Schacht
Did I blow my one shot at launching a paid community? With Evan Hamilton
Просмотров 892 месяца назад
Did I blow my one shot at launching a paid community? With Evan Hamilton
Introducing: Dear Bri, an advice column for community strategy, fiascos, and drama!
Просмотров 792 месяца назад
Introducing: Dear Bri, an advice column for community strategy, fiascos, and drama!
A High Impact Brand Community that Isn’t Sale-sy
Просмотров 894 месяца назад
A High Impact Brand Community that Isn’t Sale-sy
Explore the Lifebook Community, Hosted on Mighty Networks
Просмотров 1214 месяца назад
Explore the Lifebook Community, Hosted on Mighty Networks
A Close Look at Rosieland’s Fabulous Community Ecosystem
Просмотров 995 месяцев назад
A Close Look at Rosieland’s Fabulous Community Ecosystem
The Community Experience in Co-working App-Groove
Просмотров 836 месяцев назад
The Community Experience in Co-working App-Groove
Barbie Global Community
Просмотров 356 месяцев назад
Barbie Global Community
The Best Community Centered Product: Groove
Просмотров 1036 месяцев назад
The Best Community Centered Product: Groove
When a Newsletter Becomes a Community: A Study of Lenny’s Community
Просмотров 1957 месяцев назад
When a Newsletter Becomes a Community: A Study of Lenny’s Community
A World-class Example of a Cohort-based Community: The Community Community hosted on Slack
Просмотров 1867 месяцев назад
A World-class Example of a Cohort-based Community: The Community Community hosted on Slack
A Review of Guild’s Platform and Professional Community Leaders Group
Просмотров 977 месяцев назад
A Review of Guild’s Platform and Professional Community Leaders Group
A Dissection of the Tech Ladies Vibrant Free and Paid Community Model
Просмотров 14310 месяцев назад
A Dissection of the Tech Ladies Vibrant Free and Paid Community Model
A Review of the WIBT Community hosted on Kajabi
Просмотров 4210 месяцев назад
A Review of the WIBT Community hosted on Kajabi
How This Community Got Insanely Engaged - Interview with Erin Halper CEO of The Upside on Circle
Просмотров 39611 месяцев назад
How This Community Got Insanely Engaged - Interview with Erin Halper CEO of The Upside on Circle
A Tour of the RecoVERY Community,Hosted on Circle
Просмотров 27011 месяцев назад
A Tour of the RecoVERY Community,Hosted on Circle
How Be the Bridge Uses a FB Group to Foster Communal DEIB Learning
Просмотров 57Год назад
How Be the Bridge Uses a FB Group to Foster Communal DEIB Learning
Ember Youtube Channel: Community Dissections, Platforms, and Tips
Просмотров 254Год назад
Ember RUclips Channel: Community Dissections, Platforms, and Tips
PORCH: A Behind-the-Scenes look at this Best-in-Class Community Hosted on Slack and DISCO
Просмотров 130Год назад
PORCH: A Behind-the-Scenes look at this Best-in-Class Community Hosted on Slack and DISCO

Комментарии

  • @coreyarmistead
    @coreyarmistead 4 дня назад

    I completely disagree with the "transactional" landing page. Compared to other companies, their community page looked fun! Please don't have the guy back on for any more reviews. He sounds so far away and has zero "presence"... If ur gonna be on RUclips u should have a little charisma. He is terrible EVERY time. (sorry) Also not EVERYTHING has to be about DEI. While DEI is valuable u don't have to shove it into everything. Like it or not this site is primarily for WOMEN. I hope we can all be perfectly ok with that. Just like a community about college football is gonna be 99 pct men. It's fine, isn't it ok to not get huffy an puffy if we don't have a pic of a woman in a fball uniform. I've been looking at all the major brands since I started watching ur videos and Sephora is the first one to have an actual COMMUNITY. Not Starbucks, Disney, Nike, Apple...none of them have one. What a huge opportunity being missed. Anyhow thanks for your work, Bri. :-)

  • @coreyarmistead
    @coreyarmistead 8 дней назад

    Bri and Rynn made sooo many good points. Thank you for these deep-dives, Bri. Can't wait to bring you on as a consultant on my future online community. :)

    • @emberconsulting
      @emberconsulting 6 дней назад

      I'm so glad it was helpful! And happy to support you when the timing is right! :)

  • @KatieFelten
    @KatieFelten 27 дней назад

    Hey Bri + Ali! I just wanted to drop a quick note to say how much I appreciated the recent podcast episode. It was packed with so many great insights, especially around rethinking the role of free communities and the value of pop-up events or challenges. I also loved the focus on having a solid email newsletter strategy and choosing one platform to really crush it on-those takeaways were super relevant to the community projects I’m working on. Thanks again for sharing your wisdom and experiences, it’s been really helpful for me!"

    • @emberconsulting
      @emberconsulting 26 дней назад

      I'm so glad to hear that, Katie! Thank you so much for sharing what resonated with you - I couldn't agree more- Alli has a wealth of wisdom and insights to share from her years in the business

  • @RebirthwithLaTonia
    @RebirthwithLaTonia Месяц назад

    I've been paying for MIGHTY for over a year, a 2nd time around.... trying to give it a chance. The Cost is not worth the unsubscribes. In other words, it's not just not User Friendly. It's also not backend friendly

    • @emberconsulting
      @emberconsulting Месяц назад

      I hear you, there's a lot of options... and they don't always lead you to build a space where your community can easily engage and thrive.

  • @K.McMillan
    @K.McMillan Месяц назад

    Thank you, Bree for this comprehensive comparison. I’m curious to know with heartbeat public invites. Where are the events actually held? Inside of heartbeat? Is it a Heartbeat Live or, e.g., a Zoom integration?

  • @K.McMillan
    @K.McMillan Месяц назад

    Thank you, Bree for this comprehensive comparison. I’m curious to know with heartbeat public invites. Where are the events actually held? Inside of heartbeat? Is it a heartbeat or a for example zoom

    • @emberconsulting
      @emberconsulting Месяц назад

      You can choose - you can do them natively in Heartbeat or add a zoom link or any other hosting platform link to direct people to for the actual event.

  • @taedenvision9812
    @taedenvision9812 2 месяца назад

    This episode was so fun and relatable! I loved hearing about the sustainable vs unsustainable practices due to community growth.

  • @astromanager
    @astromanager 2 месяца назад

    Really good insights. I thought Lululemon had a good community, but looks like they concentrated on the in person community and not so much the virtual community. Agree with you - there's value lost here!

  • @jarellgreer7733
    @jarellgreer7733 2 месяца назад

    I really like so much about heatwave. But not being able to broadcast is a hard no for me unfortunately. I'm kind of surprised that a platform this good doesn’t have this when it is pretty much standard in every community platform I've researched. Even the free Band App has broadcasting. It would be perfect when it get's that. Until then, I guess I'll start with Circle.

    • @emberconsulting
      @emberconsulting 2 месяца назад

      good to know that broadcast is super important for you!

  • @InspiringBusiness-MarkBullock
    @InspiringBusiness-MarkBullock 2 месяца назад

    Thank you for publishing this podcast on RUclips Bri. I've been following you for a while now, and I typically don't consume audio only educational podcasts. This is because I want to be able to take notes, rewind, etc. and I'm a video podcaster myself, so YT is always open on my computer. Terrific conversation between you and Evan - great insights, and totally a worthwhile listen. Especially for those of us that have a community we are trying to serve well and grow! Congrats on joining the podcast world!

    • @emberconsulting
      @emberconsulting 2 месяца назад

      Oh Mark thank you for the kind words! I really appreciate you sharing this in the comments, it's always nice to hear how the work and insights are impacting others. If you've got a community then I think you're really going to love the upcoming episodes :)

  • @taedenvision9812
    @taedenvision9812 2 месяца назад

    Woohooooo!!! 🎉 Can’t wait!

  • @rosasarmento7804
    @rosasarmento7804 2 месяца назад

    Excited for the episode drop tomorrow!!

  • @Ella_Rachel_Kerr
    @Ella_Rachel_Kerr 2 месяца назад

    Love this! Can't wait for more!

  • @groovecoworking
    @groovecoworking 2 месяца назад

    GO BRI! Cheering for you always! ✨🪩 🕺

  • @artofdao
    @artofdao 3 месяца назад

    Would you say it’s a full LMS like tutorlms on Wordpress ?

    • @emberconsulting
      @emberconsulting 3 месяца назад

      I'm not familiar with tutorlms on wordpress. I would still categorize Heartbeat as a community platform, not an LMS, but their courses feature is really robust and I think it combines the best bits of course features with community features.

  • @artofdao
    @artofdao 3 месяца назад

    hey how about doing lms courses on heartbeat app.. uploading pre recorded content and pdfs as a course and how good is the security of locking the content from copying. does it has a LMS integrated like circle ?

    • @emberconsulting
      @emberconsulting 3 месяца назад

      It does, Heartbeat has a courses feature and I think it works great. For security, people can only see your community if they join and even then you can determine who sees what. I guess technically any time you have a course someone could steal the content and repurpose it manually, but they wouldn't be able to steal your videos or anything you don't give them access to. Does that help?

  • @CaitlinMaltbie
    @CaitlinMaltbie 4 месяца назад

    Love this format!

  • @InspiringBusiness-MarkBullock
    @InspiringBusiness-MarkBullock 4 месяца назад

    Thank you Bri & Erin! I actually have a community based on Small Group Cohorts (didn't have a label for it before this) - and I'm working on (with the members) the next iteration as although it's transformational for the members, it's small number of members, and those members and their impact on the world deserves to be much bigger. Funny thing is, I had no idea how to build a community when we started it 5 years ago, so it essentially happened by accident. We just focused on what the members wanted and needed. Now for the next phase I'm deep diving into every resource I can find on what it takes to build a thriving & growing community. This interview was invaluable for me, and reinforces what others have tried to talk me out of what I know to be true - a community business is a business of the heart - not a fast track to easy money😉

    • @emberconsulting
      @emberconsulting 4 месяца назад

      Thanks so much for sharing, Mark! I hear a lot of "by accident" from many community builders, it's a very natural and organic evolution when you focus on what people need :) I'm so glad the interview was valuable to you - you might also check out the Rosieland community episode (they moved platforms, but it's still a great snapshot into a community for community people).

  • @DavidCutler
    @DavidCutler 4 месяца назад

    I am very impressed with the feeling of trust and curiosity you inspire

  • @ruthegon2323
    @ruthegon2323 4 месяца назад

    Hello Bri, thank you so much for the video. Do members have to access their community on the internet browser or does heartbeat offer an app to users?

    • @Brileever
      @Brileever 4 месяца назад

      thanks for asking! Heartbeat has a mobile app (for ios and android) and they also have a desktop app, too :)

  • @tisha.klemetz
    @tisha.klemetz 5 месяцев назад

    Good info, thanks!

  • @megcrumbine167
    @megcrumbine167 6 месяцев назад

    Fantastic interview. You are a greater interviewer and I'm now obsessed with The Upside! Thanks Bri.

    • @emberconsulting
      @emberconsulting 6 месяцев назад

      I'm so glad it was helpful! They run a fabulous community :)

  • @Clevermatter
    @Clevermatter 6 месяцев назад

    Hi, Any idea if heartbeat will implement skool like gamification features?

    • @emberconsulting
      @emberconsulting 6 месяцев назад

      It's definitely highly requested with 570 upvotes on their canny board: feedback.heartbeat.chat/search?search=gamification but I predict they won't be prioritizing this for a while as an essential feature

  • @mopsca
    @mopsca 6 месяцев назад

    How much must he pay for that Slack? Slack is $7/user/month. Does he get a discount somehow?

    • @mopsca
      @mopsca 6 месяцев назад

      You said he has a special relationship with Slack to get the premium features free...damn. Slack is not maid for communities, but Discord is not something professionals want to use since they're in Slack all day.

    • @emberconsulting
      @emberconsulting 6 месяцев назад

      that's a really fabulous question, you know, I'm not sure, but the math just doesn't add up there as a good investment if they're paying $7 per month per user.

    • @mopsca
      @mopsca 6 месяцев назад

      @@emberconsulting I think in the video Laure says he has a special deal with Slack to get it for free. Possibly because he was an early adopter of them for building community.

    • @emberconsulting
      @emberconsulting 6 месяцев назад

      @@mopsca oh that's right. And makes a lot more sense.

  • @righttoexplain
    @righttoexplain 6 месяцев назад

    Are you still using heartbeat today Bri? If so, what are your thoughts on it now? 🤗

    • @emberconsulting
      @emberconsulting 6 месяцев назад

      Great question - I am using Heartbeat today (just launched my new community on it last month). They've made some great additions like more native email functionality and I really like their workflows as well. I've had several clients move off of Mighty Networks who I've worked with recently (usually they will build in Circle or Heartbeat instead), so happy to share any more insights if it's helpful!

  • @joao_belmont
    @joao_belmont 7 месяцев назад

    Great video, Bri, thanks. If I subscribe to Heartbeat, would I still need to pay for Zoom, or would I be able to run meetings directly from the platform?

    • @emberconsulting
      @emberconsulting 7 месяцев назад

      My recommendation is to still pay for zoom. Heartbeat integrates seemlessley with zoom and since your members are likely familiar with zoom, I would ease them into a native video experience on Heartbeat only after they are used to the platform. (And you've tested it, it can be a bit buggy!)

    • @joao_belmont
      @joao_belmont 6 месяцев назад

      thanks!@@emberconsulting

  • @saivasam1
    @saivasam1 7 месяцев назад

    "It's a total mind shift from feeding an audience to fostering a community.” -Bri Leever 💡

  • @saivasam1
    @saivasam1 8 месяцев назад

    First video of yours that I've consumed and it's an awesome one! Thanks for sharing this conversation!

  • @OnlineTherapistGroup
    @OnlineTherapistGroup 8 месяцев назад

    I'm going over the blog where you give the comparison of each. I'm a little confused by this section (will copy/paste). When you say "no broadcasting" but then yes to "video room"...what is the difference? "❌ No broadcasting ✅ Live rooms (can have just a voice room or a video room) on all plans Heartbeat has a video conferencing tool. (Multiple people on a video call):

    • @emberconsulting
      @emberconsulting 7 месяцев назад

      Broadcasting I consider to be a feature where one speaker is being broadcasted to an audience, but you can't see other people's videos. Like a LinkedIn live or FB Live. Video rooms are where you and others join live on video.

  • @sandramlewin1091
    @sandramlewin1091 8 месяцев назад

    You are doing amazing things 🙌 congratulations 🎉

  • @justinorodriguez
    @justinorodriguez 8 месяцев назад

    Started this video a while back and just rewatched to the end. I had no idea you built the hearth! I’m big on heartbeat and am about to begin building my own community there. Your insights are a valuable resource! Many thanks.

    • @emberconsulting
      @emberconsulting 8 месяцев назад

      Oh thank you for the kind words! That's so awesome to hear you love Heartbeat - and excited for your new community build! If you're keen, I'm launching my own experience for those getting their community off the ground with their new communities. It starts March 20, but happy to send you more info!

  • @alexkakoyiannis9346
    @alexkakoyiannis9346 9 месяцев назад

    Where does Mighty Networks fit in?

  • @feelgoodrightnow
    @feelgoodrightnow 10 месяцев назад

    Thank you! Super helpful! very clear!!! could you talk about Scool too? seems a lot of content creators using it

  • @amywestbrook5693
    @amywestbrook5693 11 месяцев назад

    I am launching a community soon and this had a lot of great tips! Thanks. Love the idea of dissecting communities.

    • @emberconsulting
      @emberconsulting 11 месяцев назад

      Thank you! I'm so glad it was helpful - there's great nuggets of wisdom in each one, I hope you'll find more that speak to what you're building :)

  • @carsv.2501
    @carsv.2501 11 месяцев назад

    Great video. How much is the app on heartbeat?

    • @emberconsulting
      @emberconsulting 11 месяцев назад

      Thanks for the kind words! To build a community on Heartbeat, they have different pricing options here (ranges from $40 per month to $333 per month when billed annually: www.heartbeat.chat/?via=bri They also have a black Friday deal running November 20, 2023 - Nov 27, 2023 where you can get Heartbeat Black Friday Bundle: 50% off first 3 months + Free 1-on-1 onboarding session + MORE! www.heartbeat.chat/black-friday?via=bri The app itself is free for a member to download and use once your community is up and running

  • @walshhaddock7255
    @walshhaddock7255 11 месяцев назад

    👍 'promosm'

  • @DruShockley
    @DruShockley Год назад

    Yes, the discover feature is confusing. It can work well as the first tab in a space, but it lacks a way to better greet the user and help guide them through the UX. As for onboarding, MN's Welcome Checklist is interesting but still seems lacking. I'm fully onboard with MN for my communities and those I will launch and maintain for clients. Still, MN's community has failed to fully engage me.

    • @emberconsulting
      @emberconsulting 11 месяцев назад

      Thanks for the feedback, Dru! I'm glad it's been a good platform for you - I know I nit pick a little bit on things, but overall I'm glad your community is having a good experience there! There's definitely ways to use the layout to your advantage.

  • @DruShockley
    @DruShockley Год назад

    Bri, I so appreciate your perspective. MN may better suited to new communities. I appreciate your perspective on Circle and Heartbeat. Those two seem to be community-first platforms like MN is. Thank you for the note on how MN used to be insufferable. MN may fully facilitate full menu build out in the left sidebar. Allowing for a page (feature) within a space is essential for creating an explainer and intro for the space. Please let me know if you have compared platforms for mobile/app. MN seems to do a good job for that. Oversimplification on desktop may contribute to the ease in mobile. I need to watch your video at regular speed to see if you were accidentally clicking on manage and that is why you ended up in unexpected places.

    • @emberconsulting
      @emberconsulting 11 месяцев назад

      Haha, happy to help! Definitely having that page feature is a huge bonus. I do like the customizability of it! I haven't yet compared their mobile/app, but that would be a great follow up to this :)

  • @Oraclestarsong
    @Oraclestarsong Год назад

    This is such a helpful review- thank you.

  • @justinorodriguez
    @justinorodriguez Год назад

    Love your content! What platform is nesslabs using for their community? EDIT: Never mind you just said circle!

    • @emberconsulting
      @emberconsulting Год назад

      thanks so much! Haha, you nailed it - this one is built in Circle.so

    • @emberconsulting
      @emberconsulting Год назад

      this reminds me to add my affiliate link for Circle!

  • @MightyNetworks
    @MightyNetworks Год назад

    Hi Bri! We actually did overhaul our navigation in December of 2022 - you can have it be as simple as you'd like (your whole community could be chat, if you want, for example) or you can have a feed (as you mention). Events, livestreaming, courses - you can add as little or as much as you like. We also offer unlimited Spaces, Hosts, and members and don't charge additionally for those unlike some of the other platforms you mention :) - would love it if you took a fresh look at what we offer! Let us know if you have qs we can answer. Thanks for the accessibility shout out!

    • @emberconsulting
      @emberconsulting Год назад

      Hey Mighty Team! Thanks so much for your comment and you are completely right - I did this video awhile back and need to do an update with your new spaces re-design. I really appreciate the redesign, by the way, it helped a ton with the user experience! I updated the change in another video, but need to do it for my 1:1 comparisons. Thank you for the note!

    • @rationalityrules111
      @rationalityrules111 Год назад

      The fact that MN went to the comment section of a small youtube channel to update them about how they have improved their platform is absolute fire for me. I am sold! Good job MN!

  • @drjeannette
    @drjeannette Год назад

    The Discovery Feed in Mighty Networks has a RUclips Video thumbnail feel to me. That is probably a good thing if the community you are attracting is a regular RUclips user. Thank you for sharing your thought process as you compared the platforms. It is helping to inform my decision. It's hard because each platform has unique features that can make a difference.

    • @emberconsulting
      @emberconsulting Год назад

      It is a tough decision, but I'm glad this helped give you a taste of each! And that's was a great callout - Mighty Networks has certainly been known to be the most accessible visually in the past. They really stayed away from a straight text format which made them really appealing visually.

  • @remembertobe-effortlessly
    @remembertobe-effortlessly Год назад

    Hi Bri: My main reason for leaving Thinkific is they have almost unusable communities, and I didn't want to have my course students have to connect to yet another platform for community I checked out both Circle and MN. Keep in mind I have 2 courses and need to have a very easy to use course platform. I found Circle to be almost unusable in terms of courses, and MN to be very easy and accessible. What I've heard from you so far in terms of superiority of circle or Heartbeat is in terms of live events. I haven't heard anything specific MN is lacking in terms of course communities. Am I missing something?

    • @emberconsulting
      @emberconsulting Год назад

      That's a great question, thank you for reaching out! I'm actually doing a refresh on this soon and that's really great feedback to incorporate a closer look at the course features in each of the platforms. I do believe that mighty networks has more robust features for their courses than Circle or Heartbeat, but want to go into more detail on my next video!

    • @remembertobe-effortlessly
      @remembertobe-effortlessly Год назад

      @@emberconsulting Thanks Bri, I've already gone ahead and paid for the 1 year Business plan over at MN. One other thing for folks to think about - the single most frequent statement I hear most often about Circle vs MN is that the Circle interface is simple and easy to understand. I think this is perhaps a bit of a mistake. The first community I joined on MN has over 800 people, has been around for 5 years and most of the members are VERY prolific writers. Their interface is quite complex and hard to learn. On the other hand, I've visited other MN communities who have very consciously chosen to make incredibly simple interfaces. So I don't think it's about MN itself but about how one chooses to arrange it. Finally, I think you said it, and I've heard several others (even MN supporters) say it - when whoever reads this gets down to making a decision, don't think so much in terms of "better" or "worse" but "what works better for the purpose I have in mind?"

  • @lordwillin22
    @lordwillin22 Год назад

    Hello Bri. I’ve enjoyed a few of your Dissection videos today. I’d love to hear your thoughts on my specific situation! First off, our community requirements are inclusive of a app. We need an app solution with good community features, along with course and livestream capabilities. Do you have good recommendations for us to look at?

    • @emberconsulting
      @emberconsulting Год назад

      Hi there! Thanks for reaching out and apologies for the delay, this one escaped me. I know Circle just published Circle plus, which allows for a whitelabel app, they could be a good solution for you!

  • @oalanicolas
    @oalanicolas Год назад

    Thanks for the video. I want to study and enhance my community. Can you suggest any courses or programs for me?

    • @emberconsulting
      @emberconsulting Год назад

      Apologies - I thought I responded to this! A couple places to go: I have a lot of free resources on my blog here: www.emberconsulting.co/blog Tatiana has a fabulous course for creating a community here: businessofcommunity.co/ Rosieland is an excellent place to get great community resources: rosie.land/ And I also recommend community club to connect with other community people: www.community.club/

  • @jeremieg21
    @jeremieg21 Год назад

    I had such a fun time chatting with you both!

  • @taliabasma6120
    @taliabasma6120 Год назад

    A common theme with these dissections is that "community" and "ambassador"/"referral credit" flows are often used interchangeably on the brand sites.

    • @emberconsulting
      @emberconsulting Год назад

      That's an excellent call-out. So much of the community industry is still being defined and clarified, but the sooner we can get aligned on terms, the sooner we will all have a much easier time!

  • @jamiejohnston5629
    @jamiejohnston5629 Год назад

    Hey, just wanted to drop in and say hi. Thanks for all the nice comments about our Community, and the feedback and ideas you had. Very interesting to hear. Integrating community with the rest of Spotify is the overarching longer-term strategy for sure, and depending how that progresses, there's also the consideration of doing more with the Spotify APIs to bring more user information in from Spotify to the members' profiles. For now, the main use cases we continue to optimise against are Help & Support and Product Ideation, with our Superuser program underpinning things - The Spotify Stars. We are in regular discussions about Artist/Creator community... watch this space.

    • @emberconsulting
      @emberconsulting Год назад

      Thanks so much for your response and I'm glad that some of what we discussed resonated with your long term strategy. If you ever want us to circle back and do another dissection after some more evolutions, don't hesitate to reach out!

  • @ogreenius
    @ogreenius Год назад

    Great review! I think you called out a lot of really important points, both pro and con. The closing thoughts from Derrick particularly echo my own feelings about the Spotify community though, which is that it's great as a baseline, the fundamentals are pretty well done (although as a more advanced community user I feel a bit stifled by the lack of real category "list" views!). But I actually see it as a *massive* , massive missed opportunity to build community *around the music and artists* . And it makes me wonder if there is any general value in assessing communities on the basis of how much they capitalize on their opportunity *for* community (or perhaps "integration" as an optional metric), when you do these reviews. As an example, with your previous Notion review, although it could be convenient to have an official Notion community integrated into Notion itself, there really is not a large amount of *added* value from doing so, in my view. There is no broader cultural behavior of people talking about PKM and note-taking in a way that is immediately contextual in the app. It doesn't *need* to be connected to and integrated with the actions you're doing *in* the app itself. In other words community activities are not as intrinsically linked with the core service's value and functionality. Whereas in Spotify's case the idea of e.g. talking *about* the song or album or artist or playlist or genre you're listening to *while you're listening* is both hugely appealing (at least to some/many), and has a long history in culture more broadly (outside of the app context 😄). Sharing and talking about music is very much a thing people normally do, so it makes a lot lot of sense for community to be as tightly integrated as possible into the actual music listening experience. If you're not familiar with how SoundCloud does it, check that out, you can actually comment on *moments* in a song, which is really cool (though admittedly maybe overkill). Anyway, I realize it may be asking a lot of the dev team, but at the same time I think community is kind of a fundamental and important part *of* music, so it *should* (in my view) be considered a core part of what they're doing. That has not been the case to-date, and they've been doing this for 15+ years, so they've had plenty of time to add it and get it right. The lack of things that newer players like Apple Music do, such as album notes (and the fact that artist bios are crammed at the very bottom of an artist's screen) makes me feel this is an issue of internal values and priorities rather than a technical one. I also want to note that they do have a great community team, but there are disadvantages to community being (apparently) handled largely by a dedicated and separate team, at least in the case of the feature requests and communication around that. The problems are similar to your dedicated tech support departments that actually have little/no contact with development. You're right that they *appear* to give a lot of good status updates, etc. but if you actually look at the idea-to-implementation times, the consistency around whether ideas are "under consideration" (a status they talk about in their FAQ for the ideas section but that I can't seem to actually search based on) or Closed, and whether they actually get implemented and when, and the number of votes for an idea vs. whether it gets implemented, what I think you actually see is a disconnect between the *apparent* level of transparency, and the *reality* of what gets implemented and when. community.spotify.com/t5/Implemented-Ideas/idb-p/ideas_implemented/tab/most-recent The idea-to-implementation time there seems to be an average of 3-5 years! And the most recent feature to be implemented with more than 5000 votes is in *2019*, and *all* the rest are 2018 or before! community.spotify.com/t5/Implemented-Ideas/idb-p/ideas_implemented/tab/most-kudoed Meanwhile there are tons of ideas with way more votes that *haven't been closed yet*: community.spotify.com/t5/Live-Ideas/idb-p/ideas_live/tab/most-kudoed Now, having worked in software development I know that user interest doesn't = a good idea, or something that will be implemented. That's not my concern here. What I'm trying to point out is that if an idea is popular and the devs are open to implementing it, it should be implemented in a reasonable time frame, or the longer time frame should be clearly communicated. If an idea is popular but *isn't* likely to be implemented, it should either be Closed (a status and process they have procedure and rules for), or it should be clearly communicated that it's unlikely to come any time soon. Now *some* of the ideas in most-kudoed do seem to have a reasonable "Not right now" status. Hooray! But then you have 2FA, a super important-seeming thing, last updated by the community team with "under consideration" in... *2018*!? community.spotify.com/t5/Live-Ideas/Security-2-Factor-Authentication/idi-p/1017889 And that's just one example I found in 30 seconds by looking at their top un-implemented ideas. So there really appears to me to be more of a veneer of transparency to me, unfortunately. And I know exactly how that can often happen when a very well-meaning community or support team wants to reassure people and be a good communicator, but isn't getting good answers from dev, for example. But is it better to have no transparency, or a *false* sense of transparency? Sorry for the super long comment. I'm kinda wordy. 😅

    • @emberconsulting
      @emberconsulting Год назад

      Thank you so much for your thoughtful reply here @ogreenius, I wanted to sit with it (this is Bri, btw). I think you present a really thoughtful argument around the transparency of the product side of their community. I also love how you dug in deeper to the major miss of not leveraging a community strategy between artists and their communities as well. These micro communities are often where real connection and passion begins and I agree that while it would be a major project, it would be a worthy pursuit. Your comment was very thoughtful, if you would ever want to be a guest on the show, please shoot me a note on LinkedIn, would love to invite you to dissect a community that is intriguing to you :)