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Mythic Minds evening Ian Hughes speaks to "Changing Myths as a Pathway to Transformation".

The Myth of Trump - Part 4 - How to Out Trump Trump

What we have outlined in the previous two videos is the successful use of American Cultural Myths and Oral Storytelling techniques by Donald Trump. Such has been his mastery of these two important areas that his dominance of the national narrative seems total and unassailable, especially with a supportive media environment. So, how do you counter a dominant narrative, especially by such a maste...

In the final part of "Meaning of Meaning” I cover the structure of narrative. At this stage “story” is widely accepted as a great way of connecting emotionally. Not always understood is the decisions a brand team have to make once they have become committed to a narrative path to success. In time we will look at moving beyond “storytelling” to “myth telling” as a way of deepening to further the...

We all now know that we make decisions on an intuitive, emotional, unconscious basis. But we have no language for that inner world. That is what the myths and archetypes of the world offer us. A language that works, not because it is true, but as Northrop Frye put it, it is "the best way of engaging an audience"…. This is a call for the Rehabilitation of Myth

At ADL we do things a bit differently. This video explains the central importance of stories, myths and culture in building your brand identity and meaning. Stories are inherent to our upbringing. We are embedded in a compendium of stories, archetypes and myths. We are storytelling animals and it is our shared narratives that brands need to know how to tap into in order to create a sustainable ...

Check out the video we put together on the “Myth of Trump”. It is about his skill in using some of the foundation cultural myths of America - not an endorsement! What are your thoughts? Is this really an example of a red rhetoric winning over blue rhetoric? Have we seen this before in other elections and public campaigns? You might of even seen The Great Hack on Netflix which uses data and soci...

In this video, I look at the connections between Homer Simpson, Homer's Odyssey and Donal Trump and the way the brands they live by draw us in through an oral culture.