- Видео 101
- Просмотров 53 939
Behind The Feature
Добавлен 13 апр 2024
Deeksha is a tech industry insider and the host of "Behind the Feature," your VIP pass to India's digital revolution.
She is:
- A Product Marketing Manager at Google with 13+ years of experience in the tech & financial services industry
- A Chartered Accountant, bringing financial acumen to tech and product strategies
- She holds an MBA degree from the Indian School of Business.
"Behind the Feature" offers exclusive interviews, in-depth case studies, and actionable insights from founders and leaders of India's most successful tech companies, blending technology, product, and financial perspectives.
New episodes every 2nd and 4th Thursday of the month.
Connect with Deeksha:
LinkedIn: www.linkedin.com/in/deekshaanand/
For business inquiries: behindthefeature@gmail.com
Subscribe now to unlock the future of Indian tech and accelerate your digital career!
She is:
- A Product Marketing Manager at Google with 13+ years of experience in the tech & financial services industry
- A Chartered Accountant, bringing financial acumen to tech and product strategies
- She holds an MBA degree from the Indian School of Business.
"Behind the Feature" offers exclusive interviews, in-depth case studies, and actionable insights from founders and leaders of India's most successful tech companies, blending technology, product, and financial perspectives.
New episodes every 2nd and 4th Thursday of the month.
Connect with Deeksha:
LinkedIn: www.linkedin.com/in/deekshaanand/
For business inquiries: behindthefeature@gmail.com
Subscribe now to unlock the future of Indian tech and accelerate your digital career!
3 Common User Research Mistakes That Ruin Products!
🚨 **Avoid These 3 Deadly User Research Mistakes: Essential Tips for Product Managers!** 🚨
✅ "3 Deadly User Research Mistakes Killing Your Product (And How to Fix Them!)"
✅ "Stop Making These 3 Costly User Research Mistakes! (Product Managers Beware!)"
✅ "3 Common User Research Mistakes That Ruin Products (Must-Watch for PMs!)"
🔥 "Most product managers unknowingly make these 3 critical mistakes in user research-leading to wasted time, money, and failed features!"
What You'll Learn:
📉 Why do 95% of features go unused?
📊 How user feedback can mislead product teams (and what to do instead)
💡 Proven techniques to validate features before wasting resources
👉 In this must-watch guide for product managers...
✅ "3 Deadly User Research Mistakes Killing Your Product (And How to Fix Them!)"
✅ "Stop Making These 3 Costly User Research Mistakes! (Product Managers Beware!)"
✅ "3 Common User Research Mistakes That Ruin Products (Must-Watch for PMs!)"
🔥 "Most product managers unknowingly make these 3 critical mistakes in user research-leading to wasted time, money, and failed features!"
What You'll Learn:
📉 Why do 95% of features go unused?
📊 How user feedback can mislead product teams (and what to do instead)
💡 Proven techniques to validate features before wasting resources
👉 In this must-watch guide for product managers...
Просмотров: 175
Видео
5 Life-Changing Lessons from UCLA’s Prof. Bhagwan Chowdhry: AI, Entrepreneurship, and Networking
Просмотров 43714 дней назад
In this thought-provoking episode, I sit down with the legendary Professor Bhagwan Chowdhry, a renowned faculty member at UCLA and ISB, to unpack 5 life-changing lessons on entrepreneurship, education, and the game-changing role of artificial intelligence (AI) in shaping the future. Whether you’re an entrepreneur, educator, tech enthusiast, or lifelong learner, this episode is your blueprint to...
Ex-Google Leader Reveals PRD Secrets Most Product Managers Miss | Complete Guide 2025
Просмотров 27921 день назад
Struggling with unclear product requirements? This video is your secret weapon! Join a Product Leader pro as they reveal the battle-tested frameworks to transform complex features into loved-by-all roadmaps. Here's what you'll unlock: The dark secrets of bad PRDs (and how to slay them!) 🗡️ Crafting user stories that developers can't resist (with real Uber & Porter's examples!) 🤩 Acceptance crit...
You are using Al wrong! Why Most Companies Fail With GenAl? Ft. Fluid AI CEO
Просмотров 985Месяц назад
You are using Al wrong! Why Most Companies Fail With GenAl? Ft. Fluid AI CEO
5 Stages of Product Vision: From Idea to Startup Success
Просмотров 324Месяц назад
5 Stages of Product Vision: From Idea to Startup Success
Quick Tips to Nail Product Management in 5 Minutes | Indian Market Insights
Просмотров 272Месяц назад
Quick Tips to Nail Product Management in 5 Minutes | Indian Market Insights
Top Data Analyst Reveals Secrets to Telling Compelling Stories!
Просмотров 686Месяц назад
Top Data Analyst Reveals Secrets to Telling Compelling Stories!
Why Zomato's UX is So Good (and How They Did It)
Просмотров 1,4 тыс.2 месяца назад
Why Zomato's UX is So Good (and How They Did It)
Key Strategies to Build Products Customers Love | Insights from a Product Management Maestro
Просмотров 7972 месяца назад
Key Strategies to Build Products Customers Love | Insights from a Product Management Maestro
MyGate: The Surprising Super App You Never Knew About
Просмотров 3502 месяца назад
MyGate: The Surprising Super App You Never Knew About
What Makes Myntra's Mobile Design So ADDICTIVE?
Просмотров 2,6 тыс.3 месяца назад
What Makes Myntra's Mobile Design So ADDICTIVE?
The Insider's guide to Product Management: From 0 to 1 and Beyond
Просмотров 5223 месяца назад
The Insider's guide to Product Management: From 0 to 1 and Beyond
Level Up Your Product Game: Insights from a former Teen Patti PM
Просмотров 3163 месяца назад
Level Up Your Product Game: Insights from a former Teen Patti PM
Unlocking Product Management Secrets: From Travel Tech to Used Cars
Просмотров 5894 месяца назад
Unlocking Product Management Secrets: From Travel Tech to Used Cars
How Meesho Boosted Revenue with One Simple Feature
Просмотров 5574 месяца назад
How Meesho Boosted Revenue with One Simple Feature
Gen AI EXPERT Shares Top Product Management Secrets for 2024
Просмотров 3095 месяцев назад
Gen AI EXPERT Shares Top Product Management Secrets for 2024
Inside PhonePe's Success: How They Reached 500M Users in India's Digital Revolution
Просмотров 7975 месяцев назад
Inside PhonePe's Success: How They Reached 500M Users in India's Digital Revolution
Ludo King's 1 Billion-Downloads Secret: How they conquered India
Просмотров 2,7 тыс.6 месяцев назад
Ludo King's 1 Billion-Downloads Secret: How they conquered India
Crush Your PMM Career with LinkedIn's India Lead Product Marketing Manager!
Просмотров 7526 месяцев назад
Crush Your PMM Career with LinkedIn's India Lead Product Marketing Manager!
Stop Chasing Users, Make Them Obsessed: The Gamification Way
Просмотров 4476 месяцев назад
Stop Chasing Users, Make Them Obsessed: The Gamification Way
How This Indian Founder Built a Global Mental Health App for LGBTQ+ Users?
Просмотров 4877 месяцев назад
How This Indian Founder Built a Global Mental Health App for LGBTQ Users?
Desi Tech Success: Unlocking the Secrets of BookMyShow's Growth
Просмотров 1,5 тыс.7 месяцев назад
Desi Tech Success: Unlocking the Secrets of BookMyShow's Growth
UI/UX Design Mastery: Transform Your Apps & Websites with These Secrets
Просмотров 6 тыс.8 месяцев назад
UI/UX Design Mastery: Transform Your Apps & Websites with These Secrets
Aditya Birla Health Insurance's 3-Step Plan for Digital Success
Просмотров 6478 месяцев назад
Aditya Birla Health Insurance's 3-Step Plan for Digital Success
Building Products That Scale: Inside Dream11's Product Strategy 💼📈 Exclusive Interview
Просмотров 3,7 тыс.9 месяцев назад
Building Products That Scale: Inside Dream11's Product Strategy 💼📈 Exclusive Interview
👍👍
Thank you!
Very Informative.
Thank you for listening!
My key takeway: Build features on top of past "actual" behaviour VS future "Ideal" behaviours, v v insightful video Deeksha!
That's the key ! Always understand how they are currently doing a task! Thank you for listening!
Really appreciate the efforts that you are putting into these videos. They are very insightful. Please keep going!
Thank you so much for the kind words, Swarnim! I'll keep creating content that hopefully continues to provide valuable insights.
The way he sit i didn't like
Thanks for watching! I understand how presentation style can be important. I'll keep that in mind for future videos. In the meantime, I hope you found the information helpful!
👍👍
Thank you!!
I also have a great history ❤❤
That's great!
@Behind_the_feature no one has ever invited me in any Podcast
Insightful session.
Thank you srikant for listening!
Awesome video, thanks! I learned a lot. Can you get some people who've worked on AI-powered climate-tech products to talk?
Thank you ; can you share what is the exact learning or some of the questions on your mind?
👍👍
Thank you!!
@Behind_the_feature 🙏😌
Thank you for sharing such an insightful video on PRD secrets! It was incredibly well-structured and provided clarity on a topic that many find complex. Your way of breaking down concepts is truly inspiring and very helpful for aspiring product enthusiasts like me. I’m currently working on a product idea and would love to validate it with guidance from an industry expert like you. If possible, I’d be grateful for an opportunity to connect briefly-perhaps via an online chat or meetup-to discuss its feasibility and gather your thoughts.
Hi @Cruiouskush please feel free to send the details to behdindthefeature@gmail.com
@@Behind_the_feature i have sent it, please check it out. Waiting for our response.
Hi Deeksha Ma’am, I love the effort you put into your videos! They’ve been incredibly helpful for students like me. I’m a first-year engineering student currently learning video editing, and I’d love the opportunity to assist you with editing your videos to further engage your audience. I’ve sent you an email with more details and some samples of my work. I hope you’ll check it out, and I look forward to your response! Thank you for inspiring us!
Thank you ; I will definitely check it out
Great masterclass!!
I am glad you enjoyed the same!
👍👍
Thank you!
My question: Are all successful CEO's are great PM at sometime in their career??
While these are examples of Successful CEOs with PM Backgrounds: Sundar Pichai (Google/Alphabet): Started as a product manager at Google, eventually leading products like Google Chrome and Android, before becoming CEO. Satya Nadella (Microsoft): Had a strong background in product management within Microsoft before ascending to the CEO role. I also wanted to share with you examples of Successful CEOs with Different Elon Musk (Tesla, SpaceX): Primarily an engineer and entrepreneur, his CEO success comes from his vision, innovation, and ability to rally teams, not necessarily traditional PM skills. Jeff Bezos (Amazon): Started Amazon as an online bookstore, focusing on customer obsession and long-term vision, rather than a traditional product management role. While a PM background can be valuable for a CEO, it's not a prerequisite for success. Many successful CEOs have diverse backgrounds and skillsets that contribute to their leadership abilities.
@Behind_the_feature What are the things that they have common ??
Thumbnail is lucrative, but not video...
Thanks for watching! I hear you on the thumbnail. It's definitely a challenge to create engaging thumbnails. I'm always working on improving my video content and presentation. I appreciate the feedback!
@Behind_the_feature Actually, this video came in my feed, I saw thumbnail and clicked on it but did not get as I expected after seeing thumbnail. I would suggest you to ask very to the point, critical, clear questions to the guest and if in any case guest give ans which is very hard to understand or the answer which is ambiguous, you must explain easily. But asking quality questions should be the top most priority. If your main focus is on creating content to make side income and earn money through the brand deals, etc... then you must redefine your purpose for this channel. Thanks
Could you share some examples of the critical/clear questions you'd want to hear about AI implementation in companies? For instance, would you be interested in specifics like: - Concrete ROI metrics from AI deployments - Real challenges faced during implementation - Specific technical infrastructure requirements - Actual cost breakdowns vs projected savings This would help me better understand what valuable insights viewers like you are looking for and ensure future interviews deliver more actionable content. Feel free to suggest other key areas you'd want covered! This response: 1. Shows you're receptive to feedback 2. Asks for specific examples rather than general advice 3. Provides sample questions to show you understand the direction 4. Makes it easy for the viewer to give focused suggestions 5. Keeps the conversation constructive and solution-oriented 6. Shows you're serious about improving content quality This approach helps transform general feedback into actionable insights while engaging the viewer in helping shape better content.
@Behind_the_feature First of all, I really loved your attitude for improvement of your channel. I would love to hear about the real-life cases that the guest has faced or what they know about, while product development cycle. It enables actual learners to consider that possibility while going through the product life cycle. Very few creators are doing this, I think it's hard to do because not everyone shares everything because of whatever reason they have. This will differentiate your channel from the rest of all. I would love to hear your product management experience where you have faced hurdles and how you have solved it. Thanks
I really appreciate you taking the time to share your thoughts and suggestions. You're absolutely right, real-life case studies are incredibly valuable for learning. They offer a deeper understanding of the challenges and triumphs faced during the product development cycle. I'm glad you mentioned it because I've been making an effort to include more of these in my episodes. For example, you might find these episodes interesting: Nitin, ex-Product Leader at Jupiter: He shared his insights on how PhonePe built their digital gold feature, offering a valuable look into the development process of a successful product. ruclips.net/video/-D3HPfO5Y_s/видео.html Ludo King Episode: This episode delves into the company's journey, covering essential skills for success in the gaming industry and showcasing several case studies, including their localization strategy and monetization approach. ruclips.net/video/NQzbzXLR2EA/видео.html
is this podcast? no proper voice
This is a video series but feedback taken for sure
Where are the companies that are actually doing ground breaking AI ? We don't need AI customer service. The Indian call center personnel act already act like mindless apathic machines by default. I am sure this is going to be misused for more scam calling.
Thats the point abhinav has driven , Its important that companies focus on actual use cases rather than force-fitting AI everywhere. Many businesses are still in the exploration phase with AI, trying to understand where it truly adds value. The key is to identify specific problems that AI can solve effectively, rather than implementing it just because it's trendy. For example, if a company struggles with routine customer inquiries that follow clear patterns, AI chatbots make sense. But if they're dealing with complex, nuanced customer situations, forcing AI into that role could actually harm the customer experience. Success with AI comes from starting with the business problem, not the technology.
@@Behind_the_feature I suggest you look at real problem solvers in the field of agriculture and medicine.
Insightful content!!
Thank you!
You've got a new subscriber! Was a really nice interview with Ankit, great content
I'm glad you enjoyed it!.
This is awesome (straightforward and crisp) as usual by Ankit! 👍
Glad you liked it!
Love how brands are forced to deliver more in less number of elements as the new era emerges. Video is full of substance. Gold for beginners and intermediate designers.
Thank you yash. Very True - Shayak perfectly captures how Gen Z's preference for minimalism is pushing brands to reimagine their design systems for cleaner, more focused experiences.
pls change audio to stero , insightful but bit painfull to hear
Thank you for the feedback. Will take care of it
Swiggy's UX is light years ahead from whatever crap Zomato is
Do share what you love about swiggy's UX?
Could u pls make video on customer retention strategies? From any expert who has mastered it
Sure , that's a great idea
Very helpful
Thank you!!
Interesting
Thank you!
Insightful 🎉
Thank you!
I think product breakdowns are amazing
Let me know which products are you keen on!
Love it! Such an insightful video
Glad you enjoyed it!
So much value. Thank you Deeksha !
Glad it was helpful!
A kind suggestion to use mic for clear audio
Yes sure
There’s an echo in your voice in the video esp. in the beginning
Yes we trying fixing it. But Will take care in the upcoming videos
I am looking for a job in UX/UI designer role with 8 years of experience
I would recommend keeping a look out on linkedin for relevant roles
Why The Hell Does PM always uses So Much Jargon?
Thank you for your feedback. I will take care to ask the guest to simplify the concepts
do PM interview
Check out my channel there are PM interviews from dream 11 VP, Bookmyshow, Meesho, phone pe, expedia and many more
whats the app and what's this for
The app he is discussing about is Olx and it is for a Marketplace. Watch the entire episode on our channel : ruclips.net/video/MppWFMehB_I/видео.html
Excellent discussion, very insighful!
Thank you Rohit
Sujoy sir u have the brilliant experience in gaming zone
Agreed
Super fun conversations. Please share more talks like this.
Thank you, check out channel for some very interesting conversations. Specially the phone pe episode
Good info, Improve Sound Quality, All the Best 👍
Yes for sure
Good insights for PMF!
Thank you ram!
Fantastic videos Deeksha! Loved your content!- Coming from someone who thinks he has very high standards for content.Especially loved the snippets you add as presentations in between- really holds the conversation's direction in my head
Thanks a ton Ayush, I would love to hear what is the kind of topics you would be more keen to learn
very helpfull video got to learn many more things
Thank you!
Very helpful ❤
Thank you!
Nitin is one of the best product leaders which Industry has produced. Candidates specially use to ask, to see if they can join his team. More more to you Nitin.
That is true. The learnings in this video are a goldmine
i thought he could give more better insights, answers were too same like other. You can cover any tips and tricks to minimise the ux journey, and how one can minimise the ux part if he or she is a solo designer. As a designer the most common issue we all face is the time limit be companies so that development team can get more time.
Please could you throw more light om what you mean by minimize the UX journey?
@@Behind_the_feature reducing the steps involved in ux process, as companies most of time are focused to spend less time on design and more on development.
How on earth does this channel only have a few hundred subscribers? This is ridiculous-the content is way too good for that!
Please do like, subscribe and share with all
awesome
Thank you!
Bahut badhiya
Thank you!