- Видео 53
- Просмотров 10 951
Sockjig
Канада
Добавлен 17 май 2020
Sockjig Sneaker Podcast
How To Release A Collab Sneaker Part 3 - Navigating Sneaker Drops with Corey Whatever
The series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle during and after sneaker drops.
You can find Corey Whatever at:
whateverindustries.com/
Twitter: @corey_whatever
Instagram: coreywhatever
Timestamps:
00:00 - Intro
06:41 - Corey Whatever
07:21 - Starting Point with Retailers
13:14 - Working with Converse on the Lost Daze Weapon Low FNF
20:27 - Part 2 Reaction
21:30 - Working with Shopify on Drops
25:17 - Collabs are Awesome for Brands
28:19 - Nina Chanel Abn...
You can find Corey Whatever at:
whateverindustries.com/
Twitter: @corey_whatever
Instagram: coreywhatever
Timestamps:
00:00 - Intro
06:41 - Corey Whatever
07:21 - Starting Point with Retailers
13:14 - Working with Converse on the Lost Daze Weapon Low FNF
20:27 - Part 2 Reaction
21:30 - Working with Shopify on Drops
25:17 - Collabs are Awesome for Brands
28:19 - Nina Chanel Abn...
Просмотров: 60
Видео
How to Release a Collab Sneaker Part 2: A Case Study
Просмотров 151Месяц назад
Premise: You own a fictional skateshop in San Francisco called Ice Age Skate and you're getting 10k pairs of a Dunk SB to release in-store and online. Let's create a release strategy plan for a hype collab sneaker, and decide how we want to release in-store, to fnf/vip, and online. We'll also do some Backdoor Math and decide if that's an option we should explore. Finally we look at the logistic...
Nike Re-releasing Grails - Sockjig x Loose Laces Crossover Episode
Просмотров 1702 месяца назад
This is a special edition Sockjig x Loose Laces Crossover episode all about Nike re-releasing grails like Wu-Tang Clan Dunk Highs and potentially Undefeated Jordan 4s. Listen and Subscribe to Loose Laces Podcast Apple open.spotify.com/show/7irgYwZjswyrUFCBtdio4T Spotify podcasts.apple.com/us/podcast/loose-laces/id1623728170 RUclips www.youtube.com/@LooseLacesPod/
How To Release a Collab Sneaker Part 1: Brand Theater
Просмотров 1062 месяца назад
This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a look at recent releases of Action Bronson, Nina C...
State of the Sneaker Game 2024
Просмотров 2603 месяца назад
An in depth look at sneaker brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2024. 00:00 - Entrance 02:01 - Intro 04:33 - Opening Remarks 15:49 - State of Sneaker Market 17:41 - The Rise of EQL 19:30 - State of Reselling: Resell is Dead, Long Live Resell 21:24 - State of Resell Apps 23:15 - State of Sneaker Media 34:27 - St...
Big in Japan - Sockjig Sneaker Podcast Episode 67
Просмотров 1154 месяца назад
In this episode, I talk about Nike’s marketing and shitty products problem. I also talk about my trip to Japan, how Instagram is a key for vacation planning, what I wore and what Japanese were wearing. I also talk about shopping and a give a brief history Ginza, the birthplace of Japanese Fashion. Other topics include the Bode Astrograbber release and how Hidden NY has no point of view. 00:00 -...
No Country For Old Heads - Sockjig Sneaker Podcast Episode 66
Просмотров 586 месяцев назад
In this episode, I talk about Live Streaming and how future sneaker influencers will more likely emerge from this space. I also share my thoughts on all these overly dramatic takes about the Death of Sneaker Culture because Trump appeared up at SneakerCon. Plus a lot more! Timestamps 0:00 - Cold Open: Thurston Moore 02:51 - Pickups 04:17 - Skips 07:12 - Misses 08:56 - HartCopy adidas BW Army Re...
Tradeblock CEO and Cofounder Mbiyimoh Ghogomu - Sockjig Sneaker Podcast Episode 65
Просмотров 656 месяцев назад
Episode 65 of the Sockjig Sneaker Podcast features an in-depth interview with Mbiyimoh Ghogomu, CEO and Co-founder of Tradeblock, a marketplace app for trading sneakers. Mbiyimoh discusses his personal journey from a sneaker-loving kid to a tech startup CEO, the inception and growth of Tradeblock, and the significance of running a Black-owned startup in the sneaker industry. We also talk about ...
Lost Episode from 2017 - Sockjig Sneaker Podcast Episode 64
Просмотров 596 месяцев назад
This is special episode of The Sockjig Sneaker Podcast. I found a pilot episode of a sneaker podcast that I originally recorded on November 30th, 2017. I thought it was lost media but I just found it, cleaned it up and publishing for the first time ever. So let's go back to Nov 2017 when Nike Off White The Ten had just dropped, we used to copy Yeezys from EU sites in the middle of the night. A ...
2023 Year in Sneakers - Sockjig Sneaker Podcast Episode 63
Просмотров 787 месяцев назад
In this episode I discuss bold predictions for sneakers in 2024: Send me your 2024 Bold Predictions. Click Send a voice message button here: podcasters.spotify.com/pod/show/sockjig I also discuss the recent raid at the Project Blitz warehouse, the Stanley Cups hype and what's important about the Kith Loyalty program. I also look at the Nike and Tiger Woods split and why Nike is letting lege...
Disruptive Sneaker Marketing and The Collaborator Playbook - Sockjig Sneaker Podcast Episode 62
Просмотров 888 месяцев назад
In this episode, we look into the disruptive marketing campaigns of Anthony Edwards AE1 and the Travis Scott Cactus Mac sneakers. We also talk about the playbook for collaborators with both new collaborator JaeTips, and contrast that with established collaborator Jerry Lorenzo and his new Fear of God x adidas collection. But before that, I talk a little bit about sneaker of the year bracket tou...
Sneaker Insights with Lois Sakany: Challenges in Industry, Women's Streetwear and Brand Impact
Просмотров 1169 месяцев назад
Sneaker Insights with Lois Sakany: Challenges in Industry, Women's Streetwear and Brand Impact In this episode of the Sockjig Sneaker Podcast, host Sockjig welcomes Lois Sakany, a Wall Street sneaker analyst and co-founder of women's streetwear blog, Snobette. The pair discuss the current challenges faced by big brands like Nike and Adidas, the state of women's streetwear, and the influence of ...
James Whitner / Whitaker Group Backdoor Sneaker Ring Busted - Sockjig Sneaker Podcast Episode 60
Просмотров 9669 месяцев назад
In this episode of the Sockjig Sneaker Podcast, we delve into the current money laundering allegations against James Whitner of the Whitaker Group, owner of Social Status and A Ma Maniere. Ever since federal agents filed their civil forfeiture complaint, the sneaker world has been abuzz. The podcast breaks down the possible scheme which allegedly involved selling Nike product to a Chinese buyer...
The Future of Sneaker Retail - Sockjig Sneaker Podcast Episode 59
Просмотров 16510 месяцев назад
In this episode, I take a deep-dive look into the future of sneaker retail amid the generational shift in what we buy, and the technological changes happening everyday. I look into recent store closures, the decline of big box retailers and malls and contemplate the long-term future of retail. Finally, I examine what retailers need to do to save brick-and-mortar retail, and what Nike can do to ...
Kith Toronto - Sockjig Sneaker Podcast Episode 58
Просмотров 10211 месяцев назад
In this episode, I recap my trip to Kith Toronto opening night party and the store open and talk about why I was there, how I got invited, and the people I met. I also talk about the Born x Raised Dunk SB drop. Timestamps 00:00 - Sneak Peek 00:06 - Intro 00:58 - On Feet 01:12 - Pickups 03:24 - Misses 04:20 - Nike dotSwoosh TINAJ 08:17 - Born x Raised Release 21:09 - Kith Toronto linktr.ee/soc...
Stolen Pairs, Fake Pairs, Backdoored Pairs - Sockjig Sneaker Podcast Episode 57
Просмотров 120Год назад
Stolen Pairs, Fake Pairs, Backdoored Pairs - Sockjig Sneaker Podcast Episode 57
The Hater's Guide to StockX - Sockjig Sneaker Podcast Episode 56
Просмотров 256Год назад
The Hater's Guide to StockX - Sockjig Sneaker Podcast Episode 56
Interview with Joe FreshGoods - Sockjig Sneaker Podcast Episode 55
Просмотров 751Год назад
Interview with Joe FreshGoods - Sockjig Sneaker Podcast Episode 55
The Little Moments - Sockjig Sneaker Podcast Episode 53
Просмотров 110Год назад
The Little Moments - Sockjig Sneaker Podcast Episode 53
JerLisa Nicole - Sockjig Sneker Podcast Episode 53
Просмотров 151Год назад
JerLisa Nicole - Sockjig Sneker Podcast Episode 53
How Generative AI Could Disrupt the Sneaker Industry - Episode 52 of Sockjig Sneaker Podcast
Просмотров 128Год назад
How Generative AI Could Disrupt the Sneaker Industry - Episode 52 of Sockjig Sneaker Podcast
The State of the Sneaker Game 2023 - Episode 50
Просмотров 122Год назад
The State of the Sneaker Game 2023 - Episode 50
Sockjig Sneaker Podcast Episode 49: BridgetGPT The Sneaker AI
Просмотров 110Год назад
Sockjig Sneaker Podcast Episode 49: BridgetGPT The Sneaker AI
Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify
Просмотров 228Год назад
Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify
Sockjig Sneaker Podcast - Episode 47: Nonchalant
Просмотров 101Год назад
Sockjig Sneaker Podcast - Episode 47: Nonchalant
Episode 46: Sockjig Addresses His Enemies
Просмотров 202Год назад
Episode 46: Sockjig Addresses His Enemies
Episode 45: Finding Early Sneaker Images with Guest @brandon1an
Просмотров 160Год назад
Episode 45: Finding Early Sneaker Images with Guest @brandon1an
Episode 44 Trash Takes with @GawdofFrames
Просмотров 66Год назад
Episode 44 Trash Takes with @GawdofFrames
Sockjig Sneaker Podcast Episode 43: End of a Sneaker Era
Просмотров 274Год назад
Sockjig Sneaker Podcast Episode 43: End of a Sneaker Era
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This was a very interesting pod fam 💯🤌🏾
thank you! I appreciate you taking the time to listen as well!
The best Pod period.
"Jeff staple need to get his ass beat "😂
*Most underrated pod in the 👟 game*
Its unbelieveable how nike can fck up so bad in the market they created
Good talk
lol I’m from Cleveland
Konnichiwa Bitches 💀💀💀 Glad you and your family had a Great Time and thanks for sharing 🙏🏾 Still on my Bucket List - Egypt 💯 Keep Em Coming 🙏🏾🙏🏾🙏🏾
Do u need a professional youtube thumbnail designer?
Late night drop. I like it sock man
Love these topics, personally...thanks for making my work day a little less boring. Which colorway of the Kith Samba did you get?? I grabbed the all tan pair from the preorder, pretty happy with em. Thought i saw at least 1 stack of SB Dunk boxes in that warehouse pic, if that was the $5M haul 😂
Thank you for taking the time to listen! I got the Kith Sambas with the 3 colour stripe that dropped late last year.
Bridgetgpt is hilarious 😂
When will the sneaker of the year 2023 bracket come out?
Will there be a sneaker of the year 2023 bracket?
starting next week!
Btw...I got my first pair of Dawns this week, and I did get tracking for 2nd pair and Dusks already. So, I'm good. Lol
Appreciate you qualifying your statements factually in this just being unproven allegations at this point. Unlike RUclips Clowns like Keith Adam trying to convince us that Whitner is race baiting and already guilty.
At this point I just want my shoes ..paid around 260$ ..still no tacking info been about 10 days and they haven’t shipped yet 👀
Damn What a terrible person a Retailer to have the audacity , to sell their products to someone from China 200+ times right ?
Interesting enough I was following him during campless then stockX and remember on his LinkdIn he had a traditional finance guy picture wearing a suit and tie so it boggled my mind to see him wearing fitted caps backwards smh #GoldenParachute
Remember, no one did more charity giving in their communities than Pablo Escobar and John Gotti, during their respective times! 😂
You had me rolling on twitter yesterday bro 😂😂
🔥🔥
bro the ceo of yappin
Sockman starts off shit talking
🔥🔥🔥🔥
I always asked how they authenticate early pairs. unless they themselves are backdooring the sneaker how would they know??? btw Charging the buyer a fee is nuts. like why?! i can't stand that they always give the sellers discount on fees and never the buyer
Great interview!
New balance was legendary move
Real recognize real. Great work!
Fire episode!
I was here 1st
The game is the game. Keep it up
Tremendous as always
Nice sharing
nice episode, all interesting also surprised you didn't mention kyrie.
Thanks for checking it out! I originally had a brief section on Nike basketball in my outline, but when I recorded it I forgot and skipped it entirely
@@sockjiggotcha okay try input it onto the next
Keep the content coming brother. Luv ya stuff. Remember defending oneself can quickly become punching down. Paraphrase K-dot; Success in your DNA but stay HUMBLE. ☝️
Thank you for the kind words! Appreciate you!
The fact that all of you are over 35 and beefing over sneaker content is *_EXTREMELY_* cringe.
I appreciate you clicking through and listening. I covered this topic at the 56:25 mark, so check it out
@@sockjig Literally the reason I posted the comment. You only really criticized them. All of you take what's supposed to be a hobby and worse, yourselves, *_wayyyyyyy_* too seriously. I used to wonder why there weren't more black creators in the sneaker entertainment space and I realize it's because it's such a sad space to carve out even a smidgen of one's existence. Kudos on the title, though. First sneaker podcast I've listened to in a awhile. Forgot I was subbed.
Ditto! Was a member for about a year and felt crazy undervalued. Oh, I love Seinfeld as well! 🤙🏼
very good episode, love the substance in the hidden NY part of the podcast. spot on. working my way through all the episodes
Glad you enjoyed it, thanks for listening!
It's so true...never liked the Waverunners until I hit on Yeezy Day this year 😂
This podcast has SOLE...I find it to be very SAVY
How they don't see this as a conflict of interest is beyond me. SS1 was a group exclusive. Two rounds of funding and the SS2, which was also supposed to be a member exclusive, gets sent to media members for free to shill, including Chris at Weartesters. He's not even a member. At least Tony Mui joined up.
Absolutely iconic starting with the Frank and Elaine fight at the precinct 😆🤣😂
just subbed love this podcast ✊🙏
Some really great points made in the podcast! I think another thing to blame retailers for are the locals only raffles and the IG raffles. There's like 0 skateshops or Nike stores nearby and so when I see that it's an instant L for me. Also the "tag 2 friends, like, follow..." IG raffles seem a little suspicious. I like how you mentioned the gambling problem with non-retailer ran raffles. I'm always torn about following people that do this sort of thing. The people behind the raffles are always nice and their pages and sites are always well made. But at the end of the day, the raffle is serving people who could develop a serious gambling problem if they haven't already. So it seems like taking advantage of the gambling part of people's personalities. What do you think about Vans? They're one of my favorite brands and make up the majority of my sneaker collection. They've been around for about the same time as Nike. They also have their staple pieces and their hype collabs. But I never hear any controversy about Vans drops or the brands they collaborate with.. or really any controversy at all. How have they kinda stayed in the middle ground where they seem to make all of their fans happy?
This podcast is gods gift to earth
Love this, from Portland. Can confirm.
Fantastic. Keep up the good work, bro!
fuck i didnt know you were canadian brother wadup