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Start in the Attribution Overview to view your pipeline growth over time and identify which channels are contributing. To measure success, set a data key: a simple metric to help your channel manager understand their forecast. For performance marketing, your data key could be ROI on pipeline creation, as an example. Jump to the ROI Overview to see channel details and guide your channel managers...

Optimizing Your Channel Mix

Begin in the Progression tab of the Funnel Overview. Notice which months have their SQA stage shaded in light lilac. This indicates a low conversion rate. Next, visit the Cohort tab to view data by time period and to see your active journeys. Finally, check out the Stage Analyzer tab to understand which campaigns had lower conversion rates in that time period.

Introducing Ask Cal. Ask Cal uses Google Gemini generative AI so that marketers and sellers can ask specific questions about any custom dataset and receive instant, plain-English insights. Ask Cal helps users quickly analyze complex engagement data beyond standard reports, unlocking deeper insights for better decision-making.

Ask Cal Buyer Personas and Buyer Journeys

CaliberMind Ask CAL - Analyzing the primary titles engaging with your brand

CaliberMind Ask Cal Overview

Evaluating your Multi Channel Framework

Monitor your Website with AI

Find Critical Bottlenecks that Disrupt ROI

Measure Channel Level ROI

Understanding your Buyer Journey with Generative AI

CMO CaliberMind Newsletter - Marketing ROI

Measure Top of Funnel ROI

Measure Bottom of Funnel Efficacy

CaliberMind Creating Filter Sets Overview

CaliberMind Filter Overview

CaliberMind Report Layout Overview

The CaliberMind Search Bar

CaliberMind Product Homepage Overview

2025 Planning Tip 3: Measure Mid-Funnel Efficacy

2025 Planning Tip 2: Measure Top of Funnel Efficacy

2025 Planning Tip 1: Evaluate Your Awareness Layer for Down Funnel Efficiency

New Release: CaliberMind Ad Performance Reporting

Unlocking Your Ideal Customer Profile: How AI Tools Can Transform Your Strategy in Minutes!

Identify Cost Effective Channels in your Funnel

Transform Your MarOps Strategy: The Leap from MQLs to MQAs

Identifying and Diagnosing Pipeline Bottlenecks

Interpret Event Data to Deepen a Sales Conversations