- Видео 14
- Просмотров 2 597
The Folklore
США
Добавлен 21 фев 2018
The leading commerce company empowering diverse brands in global markets
Subscribe to our channel for informative webinars, fashion week coverage from emerging markets, and more.
Subscribe to our channel for informative webinars, fashion week coverage from emerging markets, and more.
Founder Story: Expanding your Fashion Brand to Global Markets with Emefa Kuadey | The Folkore
Emefa Kuadey, the founder of ISRAELLA KOBLA, in conversation on “Expanding Your Fashion Brand to Global Markets”. From her roots in civil engineering to a passion for fashion, Kuadey’s journey shows how she has blended structural design with minimalist aesthetics to redefine contemporary fashion. In this session, Kuadey will share how her experiences shaped her creative vision, led to the founding of a globally recognized brand, and paved the way for her expansion from Canada into the US market.
About The Folklore:
The Folklore is a platform providing consumer goods brands with resources to grow their business and collaborate with global partners.
Connect with The Folklore:
The Folklore: www....
About The Folklore:
The Folklore is a platform providing consumer goods brands with resources to grow their business and collaborate with global partners.
Connect with The Folklore:
The Folklore: www....
Просмотров: 81
Видео
How to Price Your Brand’s Products for Maximum Profit | Pricing Strategies
Просмотров 833 месяца назад
This webinar provides small and emerging brands with the knowledge and strategies they need to properly price their products, ensuring profitability and long-term success. The session will be both informative and interactive, allowing participants to gain insights from industry experts and apply them to their own pricing strategies. If you'd like to view the full webinar and access more valuabl...
How To Develop Customer Loyalty Through Community Building
Просмотров 1044 месяца назад
This webinar will equip participants with practical strategies to foster strong customer loyalty by engaging their community. It will cover essential topics such as connecting with customers, hosting small events to deepen relationships, understanding customer needs through user discovery, and setting up effective referral and loyalty programs. About The Folklore: The Folklore is a platform pro...
How to Find the Right Production Partner | The Folklore
Просмотров 406 месяцев назад
Choosing the right production partner can make or break your fashion brand. In this video, industry expert Alyssa Paparatto shares her insights on finding the perfect manufacturer for your unique needs. Learn how to evaluate factories, negotiate contracts, and build strong relationships that will ensure your brand's success. Timestamps: 00:00 Introduction About The Folklore: The Folklore is a p...
The Folklore Lagos Co-Working Retreat
Просмотров 187 месяцев назад
Get a glimpse of the energy and insights from The Folklore Co-Working Retreat in Lagos! This exclusive event brought together a dynamic community of African fashion brands for a day of collaboration, learning, and growth. Brands enjoyed discussions on balancing creativity with commercial viability, navigating the unique challenges faced by African brands, and fostering a supportive community. S...
The Folklore: Empowering Global Brands to Scale
Просмотров 1968 месяцев назад
The Folklore 2.0 is here! Discover a completely redesigned platform and membership offering with everything you need to take your brand to the next level. Streamline your wholesale operations, build your dream team, get funding, access educational materials, attend events, and unlock valuable insights. Explore The Folklore 2.0 and see how it can transform your brand's journey! About The Folklor...
How To Grow Your Brand Through Influencer Marketing | The Folklore
Просмотров 3139 месяцев назад
This session aims to equip brands with valuable insights and tips on influencer marketing. Discover how to identify the perfect influencers for your brand, build authentic collaborations, and track your success with tailored strategies. Timestamps: 00:00 Introduction 04:13 The Right Time to Start Working With Influencers 07:28 The Importance of Building Relationships 08:35 Creating Your Influen...
How To Prepare For Retail Buying Appointments | The Folklore
Просмотров 14111 месяцев назад
This session aims to equip brands with valuable insights and tips to prepare for wholesale buying appointments. From product presentation best practices and mastering communication skills to following up post-appointment, learn key strategies for successful buying appointments. Timestamps: 00:00: Introduction 03:13: How To Research Retailers Effectively 05:46: How To Prepare For Virtual Appoint...
How I Got Stocked At REVOLVE, Shopbop and More | The Folklore Connect
Просмотров 535Год назад
The Folklore was joined by Vanessa Bellan, founder and Creative Director of the renowned jewelry brand V.BELLAN, to gain exclusive insights into her wholesale journey, and securing major retail stockists, such as Bergdorf Goodman, REVOLVE, and Shopbop. Timestamps: 00:00: Introductions 08:30: How to tell your brand story 13:06: How to explain your customer base to retailers 15:27: 3 major retail...
New York Fashion Week February 2023 | The Folklore x RAISEfashion Launch Party
Просмотров 110Год назад
Take a peek inside the launch party to celebrate the kick-off of The Folklore Group x RAISEfashion NYFW Fall/Winter 2023 Showroom. Visit The Folklore Connect: bit.ly/3VEmtEn Follow us on Instagram: @TheFolklore and @ShopTheFolklore thefolklore shopthefolklore Join our Facebook community: thefolklore Follow The Folklore on Twitter: thefolklore
New York Fashion Week February 2023 | The Folklore Connect Showroom
Просмотров 207Год назад
Step inside The Folklore Connect x RAISEfashion NYFW Showroom powered by Shopify, where we showcased 15 black-owned luxury fashion brands including BruceGlen, DurDoux, Onalaja and more for 4 days in the heart of New York. Visit The Folklore Connect: bit.ly/3HQwM2h Follow us on Instagram: @TheFolklore and @ShopTheFolklore thefolklore shopthefolklore Join our Facebook ...
Understanding a Fashion Buyer's Perspective | Connect Webinars
Просмотров 616Год назад
In this #ConnectWebinar, step into the mind of fashion buyers to learn more about the wholesale buying process at boutiques, concept stores and multi-store retailers. Topics include discovering new brands, pitching to potential stockists, pricing strategies and more. Dalila Shannon, Divisional Merchandise Manager, Urban Outfitters Gina Lewis, Buyer & Founder, FRTWN Sumendra Chetty, Fashion Buye...
Sustainable Sourcing and Production in Africa | Connect Webinars
Просмотров 362 года назад
The Folklore group was joined by Jacqueline Shaw, founder of Africa Fashion Guide, to discuss sustainable sourcing and production for emerging brands in Africa. About The Folklore Connect: The Folklore Connect is a wholesale platform that empowers retailers to discover and shop products from diverse fashion, accessories, beauty, and homeware brands from global markets. thefolklore.com Connect w...
How to Prepare for Wholesale Market | Connect Webinars
Просмотров 1232 года назад
The Folklore was joined by Product Merchandiser McKenna Semin of Proenza Schouler, to discuss the best ways that brands can get prepared for wholesale market season. About The Folklore Connect: The Folklore Connect is a wholesale platform that empowers retailers to discover and shop products from diverse fashion, accessories, beauty, and homeware brands from global markets. thefolklore.com Conn...