The perfect bag needs to be both functional and feminine
After gathering in-depth insights from active women and their relationships with their bags, they found that women are irritated by the chaos in their fashionable but often unpractical handbags, yet bored with the looks of their “masculine” workbags. A job to be done for KAAI…

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Creating Kaai
KAAI aims to radically change the slightly chaotic moments in the lives of modern-day women. Its founders, Ine Verhaert and Helga Meersmans, exchanged their business careers to realize their personal mission: creating a workbag that is both surprisingly functional and fashionable. A timeless piece, which can be carried all year round, at any place, on any occasion. With an eye for detail, superior materials and a multi-purpose design, your KAAI not just takes your stuff… It carries your life…

Functionality and feminine sophistication combined
Women on the go “do it all”. They are KAAI’s muse. KAAI is their companion that