Mayra Verónica Aruca Rodríguez is a Cuban singer, actress, model, and television public figure who became popular for her appearances on Spanish-language television. Verónica's role in Univision's Don Francisco Presenta brought her to the attention of FHM magazine's US edition. After appearing in FHM, she went on to do additional magazine work. She has taken part in many Spanish-language television shows, as well as appearing in music videos and television commercials.
In 2012, Verónica signed an exclusive worldwide co-publishing deal with BMG Chrysalis in the US. In 2013, she signed with Simon Cowell's label Syco Music. Her debut EP, "Mama Mia", was released on August 29, 2013, on Syco Music by Sony Music Entertainment UK. In 2015, Mayra Veronica signed a major record worldwide deal with Warner Bros. Records.
The Cuban-American's career has seen her grace the covers of Billboard Magazine, FHM, Shape & Maxim, along with high-profile national ad campaigns with L'Oréal, Coca-Cola & Nike.
She is a spokeswoman for the USO and is the founder of MVA Entertainment Group, a company dedicated to the promotion, publicity and management of independent music artists.