Located on the outskirts of Chennai, connecting Vandalur and Kelambakkam, Rialto is a beehive of activity. The lush green foliage hides the factory from outside view. Inside the plant, state-of-the-art machinery lined up on either side of the factory floor, produces more than 2 million manual toothbrushes a day.

Rialto supplies as many as 400 variants of these toothbrushes to more than 140 countries across the globe. Achieving this complex function involves a flexible workflow, one that requires it to be aligned to a fluctuating weekly demand for the finished product and raw material supply from its vendors. Rialto has been achieving a 100% target year on year, while still measuring up to the most stringent quality specifications of the various certifying agencies and its giant multinational customer, the Procter and Gamble Company, USA.