Jeff Nichols Exercise Physiologist-
Strength coach for over 20 yrs working with professional and amateur athletics. Since 2016 Performance First has been solely focused on preparation of special operations candidates.

Jeff spent 11 yrs in the navy as a Navy SEAL. While on active duty, he also worked in NSW as the Department Head for the Human Performance Department. Jeff oversaw product development, product and product assessment, and operator delegate within Special Operations Command (SOCOM) for Human Performance.

Jeff owns Performance First, specializing in optimizing human performance for the special forces branches of the military, fire, police, and federal agencies.

Katherine Grimm, NASM - PT, CES, PES, Meditation MMTCP-
Manages and co-owns Performance First, specializing in optimizing human performance for special forces branches of the military, fire, police, and federal agencies. Her main focus for the last 5 yrs has been centered on mindfulness and meditation.