- Видео 251
- Просмотров 41 378
The Revenue Formula
Дания
Добавлен 17 авг 2022
A podcast about scaling tech startups.
Hosted by Toni Hohlbein & Mikkel Plaehn, together we look at the full funnel.
With a combined 20 years of experience in B2B SaaS and 3 exits, we discuss growing pains, challenges and opportunities we've faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.
Hosted by Toni Hohlbein & Mikkel Plaehn, together we look at the full funnel.
With a combined 20 years of experience in B2B SaaS and 3 exits, we discuss growing pains, challenges and opportunities we've faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.
This founder shares his churn problem
Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson.
And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b.
00:00 Introduction
07:02 October 2022, the first LinkedIn post
08:53 Finding his voice
11:15 The first viral post
13:51 No product was decided yet
16:05 The product was not exciting...
17:59 3 weeks after launch
22:58 The Impact of Transparency on Business
23:49 Churn: The thing people won't talk about (when it's bad)
27:23 Churn spiked to 15%
29:49 A few realizations
36:37 The strange issue
45:05 Confrontational Marketing
48:10 Final Thoughts an...
And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b.
00:00 Introduction
07:02 October 2022, the first LinkedIn post
08:53 Finding his voice
11:15 The first viral post
13:51 No product was decided yet
16:05 The product was not exciting...
17:59 3 weeks after launch
22:58 The Impact of Transparency on Business
23:49 Churn: The thing people won't talk about (when it's bad)
27:23 Churn spiked to 15%
29:49 A few realizations
36:37 The strange issue
45:05 Confrontational Marketing
48:10 Final Thoughts an...
Просмотров: 80
Видео
The new outbound playbook we used to book 500 meetings
Просмотров 449 часов назад
Outbound is being declared dead every week. AI is ruining outbound. Every business struggle to get it to work. But, we managed to get it working (again). In today's episode, we share the new playbook for outbound we used to book 500 meetings in just a few months, with 3 SDRs. 00:00 Introduction 03:38 Where outbound started 06:18 AI SDRs 09:29 Text is dead 11:22 A different outreach 15:06 The on...
Don't create a category, do this instead (with Kyle Coleman)
Просмотров 10921 час назад
Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead. He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai. 00:00 Introduction 02:45 The TLDR of Kyle's presentation at Exit5 03:27 Are you differentiated? 06:44 How are you going to get the sale funded? 09:42 The stupid & simple ...
3 Career Hacks You Should Know About
Просмотров 110День назад
Here's two guys without a job doling out their top 3 career hacks. Don't worry, they had jobs when they used the hacks - and some of them they just observed. But they had one thing in common: They worked. Give it a listen and use it to guide your teams or your own career trajectory. 00:00 Introduction 03:52 1: Chaos is a ladder 10:47 2: He who controls the spice controls the universe 11:39 Own ...
AI in Action: GTM use cases that work (with Andy Mowat)
Просмотров 15114 дней назад
Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does? This and more we talk about with Andy Mowat 00:00 Introduction 05:47 RevOps vs GTM Ops and retitling 11:10 AI Usecases in the GTM 12:18 The main sales usecase 14:15 AI SDRs: Efficiency vs. Conversion 19:02 AI that actually works in sales 23:06 AI and data 26:08 Generative AI and Data Normalization 30:05 Future of AI in B...
Growblocks is shutting down: here's what we've learned
Просмотров 7814 дней назад
Growblocks is done, but we're continuing the podcast - so we thought we'd share some of the things we've learned along the way in this episode. 00:00 Introduction 02:43 Growblocks shutting down 03:36 Why it didn't work 04:36 The people we were selling to 07:56 Internal Selling and Champion Challenges 13:16 Category Creation and Market Positioning 15:50 Impact of SaaS and AI on the Market 19:55 ...
7 GTM problems everyone has, and how to fix them (with Eddie Reynolds)
Просмотров 77Месяц назад
What if we told you there are 7 simple mistakes companies make over and over again? From the misalignment between sales and marketing to the mishandling of inbound leads, Eddie Reynolds from @unionsquareconsulting joins us to shed light on why these mistakes happen, and how to avoid them. 00:00 - Introduction 04:16 - Transition to SaaS Companies Discussion 05:10 - The Importance of a True Reven...
To prevent burnout, this could be the answer
Просмотров 24Месяц назад
Do you recognize this in yourself or someone else: You're working hard. More than what's required. You're rxtremely busy, but at the end of the week, you're just not sure what you actually got done. Yes, that really hurts. And eventually, you'll burn out. The solution? Getting productive as F... 00:00 Introduction 02:29 Stress, burnout and productivity 08:06 Keeping an inventory 08:26 Waiting f...
Starting a new job? Do these 3 things
Просмотров 12Месяц назад
Whether you're a new CRO, VP of Marketing, or RevOps, if you want to earn your title, you'll want to onboard quickly and drive results early. But that's usually easier said than done. In this episode, we give you 3 things you should do when starting a new organization to bring value from day 1. 00:00 - Introduction 01:09 - How to Onboard Yourself 03:16 - Importance of Pre-Start Research 04:55 -...
Do we have a tenure problem in tech?
Просмотров 25Месяц назад
Yes. Tenure for tech is relatively bad when comparing to other industries. But is that a problem? And if so, how do we fix it? This and more we get into in todays episode 00:00 Introduction 02:41 After 3 years, half your team has moved one 07:02 Boomers, millenials and different tenures 12:18 The problem short tenure creates 13:10 Employee Acquisition Costs 14:23 The Hidden Costs of Recruitment...
How to build & replicate stellar sales teams (with Collin Cadmus)
Просмотров 1102 месяца назад
What does it take to build a succesful salesteam? And what does it take to replicate it? That's what we talk with Collin Cadmus about. 00:00 Introduction 04:08 Sales Success and Product Quality 09:28 Identifying a Great Product 14:54 Building a Strong Sales Team 20:55 Replicating Successful Sales Teams 21:36 Setting Attainable Quotas 22:12 Incentivizing High Performance 23:39 Scaling Sales Team...
Is it time to merge inbound and outbound?
Просмотров 302 месяца назад
When folks run outbound, they eventually also run inbound. But should those motions really be separate? What would happen if they were merged? And what problems would it resolve? This and more we discuss in todays episode 00:00 Introduction 00:42 Hunting Challenges and Reflections 02:43 Transition to Business Discussion 02:59 Outbound vs Inbound Marketing Debate 03:42 Month-End Process and Oppo...
Does your data have credibility issues?
Просмотров 412 месяца назад
That's not the number I have. How did you calculate it? What field did you use!!?. Data promises amazing insights and great decision making. But more often than not, we tend to not trust the data. That's why we talk about data trust with Lindsay. 00:00 Introduction 02:24 Data Trust Issues 03:56 Common Data Quality Problems 11:27 Impact of Data Issues on Business 14:57 Manual Data Correction Cha...
Customer Success isn't a profit center - here's why
Просмотров 272 месяца назад
Customer Success isn't a profit center - here's why
How to create a growth model for SaaS
Просмотров 1082 месяца назад
How to create a growth model for SaaS
Go-To-Market Inflation and the cost of doing nothing
Просмотров 312 месяца назад
Go-To-Market Inflation and the cost of doing nothing
Here's how AI is changing sales (with Kyle Coleman)
Просмотров 1732 месяца назад
Here's how AI is changing sales (with Kyle Coleman)
Challenger brands: Forcing people to pick a side
Просмотров 182 месяца назад
Challenger brands: Forcing people to pick a side
Can RevOps lead sales? Well, this RevOpser does
Просмотров 833 месяца назад
Can RevOps lead sales? Well, this RevOpser does
The plan that kills most teams: Annual planning for b2b SaaS
Просмотров 1783 месяца назад
The plan that kills most teams: Annual planning for b2b SaaS
Why PLG suck, and how to fix it (with Wes Bush)
Просмотров 333 месяца назад
Why PLG suck, and how to fix it (with Wes Bush)
3 reasons sales reps don't make quota
Просмотров 393 месяца назад
3 reasons sales reps don't make quota
Hiring for the logo (and other mistakes)
Просмотров 244 месяца назад
Hiring for the logo (and other mistakes)
Secrets to winning in hyper competitive markets
Просмотров 324 месяца назад
Secrets to winning in hyper competitive markets
Hello sir are you looking for a professional RUclips thumbnail designer or video SEO expert?
Great episode, again! Could you share the framework in the shownotes as mentioned?
Of course, it's actually right here: revenueformula.substack.com/p/dont-create-a-category-do-this-instead
Awesome content, a fan of this podcast! Struggling with the same data situation in our company. Really helpful the tips and conversarion
So insightful! Thanks so much for this great episode 🔥
Great insights!
Not too old. The older employees have decades of knowledge which can be leveraged to create completely new Business Processes which add , bottom line revenue oriented value add.
100% correct, 20 years later, AI can actually change the character of inside sales team. Reat work Kyle. With more than 200million enterprise revenue at f500, observed exactly these problems, some additional feedback; add a bi-weekly meeting to discuss the how to execute discussed strategic ideas, with a marketing person (psychology background) and an end to end AI agent developer . Without this, this will not work.
Such a great video. Love the takes Ben. Thank you gentlemen.
really enjoyed this.good job gents. sub!
WTF: 233 videos 260 subscribes
Gents! Listened to the full episode (yes… while moving… on a walk) but beyond “helpful” and supremely practical and real talk. Legit! 🫡
This is so relevant right now and has put an actual finger on comcepts that I was only just starting to hear about! Great interview!
Very impressive depth of knowledge. Loved hearing Shantanu speak on a contemporary subject.. Thanks
Tremendously insightful! Can’t believe I’m here before this channel sky rockets! Keep up the amazing work.
To the moon! We appreciate you :)
What does NPS stand for? Net promoter score?
Nailed it :)
😂 - Definitely NOT offended! 😂
hello boss? are you looking for an editor for your podcasts which can help you grow alot?
First. Btw idk why you dont have a lot of sub your really a good youtuber
ᴘʀᴏᴍᴏsᴍ 🎶
Will this be released as a regular podcast episode outside YT?
Yes! It's going to be officially released in a couple of weeks. The topic was just so good that we wanted to share it early here first 😄