Founded in 1976, PAC became the leading European-based market analyst firm delivering focused and objective responses to the growth challenges of software & IT services vendors worldwide.

Pierre Audoin Consultants (PAC) is your partner of choice for European focused IT market data, insights and advice. PAC brings together the expertise, research and advisory services, with a strong history and local presence in the fragmented markets of Europe.

We are a content-based company with strong consulting DNA. We are the preferred partner for European user companies to define IT strategy, govern teams and projects, and de-risk technology choices that drive successful business transformation.

We have a second-to-none understanding of market trends and IT users’ expectations. We then help software vendors and IT services companies better shape, execute and promote their own strategy in coherence with market needs and in anticipation of tomorrow’s expectations.