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LOL, we think you nailed it!

Glad you enjoyed it 👏

Hi Diana! Please email us and we will forward your message to Maria!

Thank you so much 🚀

We think so too, @jencrichlow3442! Thank you for your great comment 🚀

Hi! Thank you for your message! This is strange -- our team is contacting you right now 🧡

Hi Fia! We will chack and get back to you asap 🙋🏽‍♀

Hi! Please access the tool here: growth.productleague.com/Product-Validation-Tool

This is a great question! Thank you!

Yes sure, I tested a product (before launch) by creating a “Smoke test” == developed a full web landing page that presented the complete product vision (Intro, value prop, features, screenshots, brands list, integrations and CTA buttons all over the flow). We advertised the landing pages in 2-3 platforms, recorded the results and understood endless insights about the audiences that reached us, locales, ad sets performance, wording and keyword choices, costs and more. With an investment of few K USD we were able to validate that the product does have some interest in it, but it does not convert very easily, so we knew we may be going to a SLG model (Sales-led growth) if results won’t change in the next, optimized next attempt.

@@GuyamranySamsung Thank you for this thoughtful yet so realistic reply!

@@GuyamranySamsung Very cool! Thank you!

Our very own Fia is here :) Click here: growth.productleague.com/Product-Validation-Tool

Fia Gosling is in the League house! How've you been?

@@Moriya_from_Product_League I've missed you guys! So excited to join the next cohort.

We can't wait to see the answers!

Benny, thank you This one is a classic. Market research lives both in the Problem-solution fit phase, as it quantified and monetizes the problem and the opportunity and points to the target market we should essentially start talking with to further validate. It also lives in the PMF and BMF phases as we want to differentiate/sharpen our value proposition and business model. Market research is percepted as the phase where we review open source research of web materials and through dedicated apps vs. the interviews and programmatic validation which are different methods. As such, market research touches the “big numbers” and allows us to validate and present internally the opportunity and to get endless ideas on where to drill down, but it will not validate for us most of the answers on the specific issues related to the problem, the user, the current/required flows etc. Those can be retrieved by interviews and through other non-direct validation methods. Tip - Don’t waste too much time trying to find the exact TAM/PAM/SAM/SOM numbers of the market, the accuracy is not critical, the scales are. Meaning, if a market is sized between $20B-$35B in revenue from different sources, go with the average and move on, do not try to find the exact number, as it will make no difference to investors and internal stakeholders. They want to know if there is potential Yes or No. Is it in M(illions) or B(illions).

@@GuyamranySamsung This is gold: "Tip - Don’t waste too much time trying to find the exact TAM/PAM/SAM/SOM numbers of the market, the accuracy is not critical, the scales are."

@@GuyamranySamsung Neat, I'll try it soon!

This is a great question! Thank you for asking it

Elicia, that’s a great question! One of the major dilemmas in launching new ventures is always around how to balance between the required speed for quick delivery vs. the need to validate WELL before moving forward. Each startup has its own pace and required intensity of validation e.g. Deep tech would not necessarily require quick wins and direct business value. There is no one plug number for assessing how much is “enough” validation to move forward. What is crucial is to be able to answer enough questions tightly to move forward without risking our funding on building the wrong product that will eventually bankrupt us. I would say that as Product managers we should push our management to invest meaningful resources, time and manpower to fully execute this process so we’ll be able to say we are secure in our direction, at least for the current phase. If multiple stakeholders will take part of this process and if the PM will raise questions that will show how much we don’t know yet, there’s a good chance we’ll be able to allocate more resources to that project.

​@@GuyamranySamsung I think you are right. The right approach here is to involve C-level staff in the process in order to make them invested. I really appreciate your help!

Product coffee to boost product validation! Oh, yeah, Guy!

Glad you think so! Thank you

This is so great to read! Thank you, Karthikeyan Boopathy, for watching!

We agree! Thank you for watching and enjoying the session ✨

It's great to read this! Glad you find it helpful!

We love Marin too :) Thank you for watching!

We sure it will. Best of luck with your new role!

This is great to read! Thank you for watching, dear Rami

Happy to know that you enjoyed it. League it up, Essola!

Glad you think so!

Hi Abhishek, we are so happy to have you enjoyed this session! We don't have a book to recommend; however, check out the Tools file Vika created for this session! Download it here: www.linkedin.com/feed/update/urn:li:activity:6757729877744467968 ⬅

as a recommendation for underrated reads for the market researcher, Blink, by the psychologist Malcolm Gladwell, which gives you insights in the form of short case studies in each chapter on how people make decisions fast vs. slowly.

Thanks a ton

Yay! Happy to have you watched it

You are so welcome!