- Видео 16
- Просмотров 621
Brad Dresbach
Добавлен 3 июл 2013
Shared Passion aka The Greatest Commonator
Why and how should you identify the unique passion that you and your target audience share?
#SharedPassion
#TheGreatestCommonator
#GreatestCommonator
#Branding
#Marketing
#Advertising
#FBS
#FetalBovineSerum
#MST3000
#SharedPassion
#TheGreatestCommonator
#GreatestCommonator
#Branding
#Marketing
#Advertising
#FBS
#FetalBovineSerum
#MST3000
Просмотров: 13
Видео
Start with a Story
Просмотров 810 месяцев назад
Four Levels of Starting a Presentation… Average: Start with politeness and niceties. Good: Just get started. Better: Start with a story. Best: Pull them in by establishing a setting. It’s a little more complicated than that. You should probably watch the video. #Storytelling #TellYourStory #TEDtalk #Presentation
Everyone Is Creative...Or At Least They Can Be.
Просмотров 1011 месяцев назад
It just takes courage and practice. My advice: Stop worrying about what might happen if you share too many ideas. It's more valid to worry about what might not happen if keep those ideas to yourself.
Five Tips for Building a Strong Professional Service Brand
Просмотров 1911 месяцев назад
AKA: One Powerful Brand From Many Strong Personalities Professional service firms have a real challenge when trying to define a strong, consistent brand because most audience members interact with only one or two people from the firm. How does a firm filled with strong personalities develop a singular, powerful brand that benefits the company, all its team members, and all of its clients? Here ...
Who Determines Your Brand?
Просмотров 2011 месяцев назад
If you listen to all the branding experts talk about branding and personal branding on social media, you'd think that you determine your brand. But really, it's your target audience who determines your brand position. We can simply define our DESIRED brand position. #branding #brand #brandstorytelling #storytelling #targetaudience #brandpositioning
Content Marketing Must Provide Value
Просмотров 10Год назад
To be worth the investment, marketing must provide value to the marketer. And to be effective, marketing - especially content marketing - must provide value to the audience. What form that value takes can vary. But it normally will contain some combination of education and entertainment. #marketing #ContentMarketing #branding #advertising
Brand Promise
Просмотров 8Год назад
When you , you will . If your marketing tactics aren't making a promise, why would anyone do whatever it is you want them to do? #branding #BrandPromise #marketing #advertising #gatorade
Brand Loyalty vs Brand Laziness
Просмотров 46Год назад
Brand loyal customers and brand lazy customers are both repeat customers. But that is where the similarities stop. To a brand loyal customer, your brand is important. It's part of who they are. To a brand lazy customer, your brand is satisfactory. It's the default until something else comes along. How do you turn brand lazy customers into band loyal ones? Is that even possible? How do you earn ...
What is Your Desired Reaction?
Просмотров 6Год назад
Every organization wants or needs somebody to do something. Every marketing tactic should inspire audience members to do something. That something is your desired reaction. #marketing #branding #advertising #desiredreaction
TraLaMa Thank You
Просмотров 302 года назад
To all the hardworking tradespeople out there, TraLaMa says: "Thanks!"
What is a Brand Essence?
Просмотров 3582 года назад
Your Brand Essence is a key component of your brand messaging or brand story. To be effective, a Brand Essence must be experiential, emotional, evocative, esoteric, and exclusive. Need help defining your brand essence? Let me know. I can help. #BrandEssence #Branding #BrandExperience #BrandStory
All Customers Are People
Просмотров 122 года назад
Companies don’t buy stuff. Institutions don’t choose vendors. Departments don’t decide to support specific charities or causes. And organizations don’t hire consultants. People within these groups do these things. #marketing #advertising #branding #storytelling #marketingandadvertising #sales #salesandmarketing
Storytelling And Brand Stories Explained
Просмотров 122 года назад
To some people, the term "storytelling" sounds like kids play, and not necessarily serious marketing. Watch this video to learn my take on brand storytelling and brand stories, and how to use both to create more effective, engaging, memorable, and inspiring marketing tactics. #storytelling #branding #brandstories #brandstory #brandessence #brandpromise
The Importance of Empathy in Sales, Marketing, and Branding
Просмотров 372 года назад
EMPATHY Yes, the world needs more of it. It's key to improving the world we live in. But it's also key to better sales, marketing, and branding. #empathy #marketing #sales #branding
Do Not Compete On Price
Просмотров 252 года назад
When we compete on price, no one wins ... not even the customer. 5 Ways to Avoid Commoditizing Your Products, Your Services, and Yourself. 1) Capitalize on Perceived Superiority 2) Add a Product to Your Service, or a Service to Your Product 3) Create Brand Loyalty 4) Improve the Customer Experience 5) Establish a High Brand Image #Branding #Pricing #Marketing #BrandLoyalty #CustomerExperience
Promo-SM 👍
The videos of your RUclips The videos of your RUclips channel are very nice. I am already subscribed to your channel. Your channel's content is good. I watch your videos regularly. I like your videos very much I want to tell you something
Hi Brad. Dave Reyburn here. Just saying "hey" and thanks for re-posting this. Good insights!
“Don’t compete on price. Just be better.” It sounds trite at a glance, but it’s actually so profound. A good customer experience will always be the best form of marketing - and by charging more, you get more leverage to provide an excellent experience.
I loved how you narrated on this subject, very simple but yet very valuable
Can you tell it in a more simple way