Tyree Cinque Simmons, known professionally as DJ Drama, is an American disc jockey, record executive and music promoter. He initially gained recognition as the DJ for Atlanta-based rapper T.I., and continued to gain prominence hosting mixtapes for other hip hop artists. His trademark Gangsta Grillz series is present on releases of which he has compiled; it has been popularized by artists including Lil Wayne, Tyler the Creator, Snoop Dogg, Yo Gotti, YoungBoy Never Broke Again, Fabolous, Jeezy, Meek Mill, and Gucci Mane, among others. Alongside record producer and fellow Philadelphia native Don Cannon, he co-founded the record label Generation Now in 2015, an imprint of Atlantic Records which has signed artists including Lil Uzi Vert and Jack Harlow.
A non-performing hip hop artist, Drama's extensive network in the industry enables his albums to enlist both underground and high-profile artists to perform lyrics or production. His six studio albums, Gangsta Grillz: The Album and Vol. 2, Third Power, Quality Street Music, Quality Street Music 2, and I'm Really Like That were each met with moderate critical and commercial reception.