In this episode of LoftTalk, Digitaloft’s Commercial Director, Nina Edwards, and Head of Business Development, Beth Crowe, talked about the key strategies brands should prioritise when collaborating with their digital marketing agencies as we head into 2025.
Nina and Beth discussed:
- The processes that your agency should be implementing from day one to ensure streamlined communication and maximum value.
- Setting clear expectations to ensure alignment from the outset.
- How to avoid common pitfalls like scope creep that can derail projects.
- Creating a seamless partnership that drives growth and success.
- Ensuring your marketing strategy aligns with your business goals and how your agency K...