- Видео 74
- Просмотров 7 750
Holistic Email Marketing
Великобритания
Добавлен 16 июн 2020
Email & More: A Q&A with.... a series of Q&A panels, consisting of brand-side and vendor-side expert panellists providing insights on all things to do with email marketing & more... Every two weeks Skip Fidura, and Kath Pay from Holistic Email Marketing will host a panel on a different aspect or topic of email marketing, with different special guests each time.
Created and managed by Holistic Email Marketing, we hope this series will become an invaluable, free resource for email and CRM marketers.
Created and managed by Holistic Email Marketing, we hope this series will become an invaluable, free resource for email and CRM marketers.
S05E08 Metrics, Testing and Building a Business Case
This episode features an in-depth discussion with experts Graham McAdam from CalMac Ferries, Kevin Steba from Sinō, and Scott Cohen from InboxArmy, along with bestselling author Kath Pay.
The panel explores how to leverage testing and key metrics to build a compelling business case for effective email marketing. Topics include advanced email attribution, the importance of revenue-generating metrics, strategies for maintaining revenue through mail pressure and dynamic content, and understanding seasonality in testing. Real-world examples illustrate optimizing customer lifecycle for maximum conversions, re-engaging lapsed subscribers, and the evolving role of email in multi-channel marketin...
The panel explores how to leverage testing and key metrics to build a compelling business case for effective email marketing. Topics include advanced email attribution, the importance of revenue-generating metrics, strategies for maintaining revenue through mail pressure and dynamic content, and understanding seasonality in testing. Real-world examples illustrate optimizing customer lifecycle for maximum conversions, re-engaging lapsed subscribers, and the evolving role of email in multi-channel marketin...
Просмотров: 19
Видео
Email & More: Growing Your Email Marketing List
Просмотров 54Месяц назад
Join host Skip Fidura and a panel of email marketing experts including Kath Pay, Ari Pope, and Ornella Gallo, as they dive into strategies for growing your email list. This episode covers optimizing signup forms, the importance of proper consent, pitfalls of buying email lists, and how to attract high-value subscribers. The discussion also explores the significance of testing and data analysis ...
Now Is The Time to Invest in Email
Просмотров 552 месяца назад
Join host Skip Fidura and friends Ryan Phelan (CEO of RPE Origin), Kara Trivunovic (SVP of ZetaGlobal), Chris Marriott (Founder of Email Connect), Kath Pay (Founder of Holistic Email Marketing), and Scott Cohen (CEO of InboxArmy) as they dive deep into the importance of investing in email marketing. This live discussion covers actionable strategies for increasing your email marketing budget, ov...
Demystifying Personalisation for the Holiday Shopper Wins
Просмотров 142 месяца назад
Originally hosted on Brighttalk, 15 October 2020. Join Kath Pay, Kait Creamer, and Jeffrey Vocell in this comprehensive webinar titled 'Tis the Season: Demystifying Personalisation for the Holiday Shopper Wins.' The session explores essential strategies for enhancing customer experiences through effective personalisation during the holiday season. Kath, founder and CEO of Holistic Email Marketi...
Email & More: Deliverability - in Readiness for Holiday Season
Просмотров 332 месяца назад
This session dives deep into email deliverability, focusing on preparation for the holiday season. With Black Friday (now less than) 99 days away, our expert panel featuring Raymond Dijkxhoorn, Radek Kaczynski, Udeme Ukutt, and Kath Pay shares crucial tips and practices. Topics covered include proactive list management, the importance of email authentication, handling catch-all domains, reengag...
Interactive Email Marketing
Просмотров 493 месяца назад
In this episode, we delve into making your emails more interactive and engaging, enhancing them to be more like a web experience. Featuring industry experts Jodi Ceason from RPE Origin, Kisha Anderson of Email Artisan, and Kath Pay from Holistic Email Marketing, this session covers practical examples, the evolution of email interactivity, strategic testing, and valuable tips to ensure your inte...
Gaining high ROI with marketing automations
Просмотров 474 месяца назад
In this episode of Holistic Email's 'Email More,' host Skip Fidura is joined by email marketing experts to explore the creation of marketing automation programs designed to drive real ROI. Featuring insights from Jen Russell of PSCU, Mark Ford of AllSaints, and Kath Pay of Holistic Email Marketing, the panel delves into the importance of a customer-centric approach, the challenges of building a...
Gen-AI Copywriting for Email Marketing
Просмотров 835 месяцев назад
In this engaging live Q&A session, host Skip Fidura, alongside a panel of experts including Tony Allen, Tracy Ilunga, and Kath Pay, delves into the topic of leveraging Artificial Intelligence (AI) for email marketing. They address key issues such as using AI for email copywriting, the integration of generative and predictive AI for enhancing customer journeys, and practical tips for adopting AI...
Email & More: Lead With Strategy
Просмотров 626 месяцев назад
On this Email & More panel, we discuss the foundational strategies for a successful email marketing program. The session, sponsored by RPE Origin, Sino, and Bouncer, explores how solid email marketing strategies start with understanding business objectives, and how these strategies drive the selection of tactics. Panellists Aubrey Miller-Schmidt, Jennifer Hoth, and Sarah Scofield, alongside Kat...
Email & More: Email Marketing Call-To-Actions That Convert
Просмотров 857 месяцев назад
Email & More: Email Marketing Call-To-Actions That Convert
Email & More: Attribution, Metrics and Reporting
Просмотров 10611 месяцев назад
Email & More: Attribution, Metrics and Reporting
Email & More: The Relationship Between CX & Retention
Просмотров 65Год назад
Email & More: The Relationship Between CX & Retention
Email & More: Get the Edge on Your Competition with Persuasive Email Design
Просмотров 56Год назад
Email & More: Get the Edge on Your Competition with Persuasive Email Design
Email & More… Find Your Low-hanging Fruit to Increase Email Conversions
Просмотров 58Год назад
Email & More… Find Your Low-hanging Fruit to Increase Email Conversions
Email & More: Selecting Your Email Tech Stack
Просмотров 78Год назад
Email & More: Selecting Your Email Tech Stack
Email & More: The Ins & Outs of Win-back Email Campaigns
Просмотров 100Год назад
Email & More: The Ins & Outs of Win-back Email Campaigns
Email & More: Secrets to Crafting Compelling Subject Lines
Просмотров 136Год назад
Email & More: Secrets to Crafting Compelling Subject Lines
Email & More: The Art of Experimentation in Email
Просмотров 81Год назад
Email & More: The Art of Experimentation in Email
Email Re-engagement: Four Approaches You Can Take Before the Holidays
Просмотров 32Год назад
Email Re-engagement: Four Approaches You Can Take Before the Holidays
Email & More: Recession-proof Email Marketing
Просмотров 111Год назад
Email & More: Recession-proof Email Marketing
Email & More: Persuasive Copywriting for Email Marketing
Просмотров 2142 года назад
Email & More: Persuasive Copywriting for Email Marketing
Email & More: Lifecycle Marketing and Automation
Просмотров 9762 года назад
Email & More: Lifecycle Marketing and Automation
Email & More: The Ins & Outs of Email Deliverability
Просмотров 322 года назад
Email & More: The Ins & Outs of Email Deliverability
Email & More… Designing for Conversions within Email Marketing
Просмотров 432 года назад
Email & More… Designing for Conversions within Email Marketing
Email & More: The Art & Science of Email Personalisation & AI
Просмотров 492 года назад
Email & More: The Art & Science of Email Personalisation & AI
Email & More: A/B Testing in Email Marketing
Просмотров 3342 года назад
Email & More: A/B Testing in Email Marketing
Loyalty vs Retention: Trends To Level-Up Your Customer Engagement
Просмотров 692 года назад
Loyalty vs Retention: Trends To Level-Up Your Customer Engagement
How Ethical Marketing generates Loyal Customers
Просмотров 313 года назад
How Ethical Marketing generates Loyal Customers
I like Elizabeth, but the blonde top right, always feels like she has to say something after Elizabeth speaks. It’s annoying. I wish she understood that a comment isn’t necessary for every single topic, especially if it’s already been broken down concisely and carefully by someone else in the group.
need to see more panels like this ... might just make my own.
There was a complete lack of diversity by color.
Email is a very good point to enter marketing and technology. It broadens opportunities in the technology industry.
The male host’s hostility toward Cath is SO cringey. Get him out of there so the panel can flow smoothly. Him asking her to cite her sources on the “controversial” claim? Please.
Thoroughly enjoyable and informative discussion
Awesome panel. Thank you for doing this. I'm sharing internally at Movable Ink.
Thank you for sharing your experiences. Truly powerful.
Great panel! Thanks for sharing!