In this video, we dive deep into the fascinating yet alarming world of data inference in marketing. Every click, search, and purchase leaves a digital footprint, enabling marketers to offer personalized experiences. But where do we draw the line between valuable personalization and invasive profiling?
Join us as we explore the ethical tightrope that marketers walk daily. Discover how seemingly innocuous data points can reveal intimate details about your life, and learn about the impact of AI and machine learning in this domain. We’ll discuss real-world examples, ethical guidelines, and the importance of transparency, consent, and responsible data use.
🌐 Key Topics Covered:
- The power and ri...