ActionIQ
ActionIQ
  • Видео 62
  • Просмотров 27 881
Breaking Down the Snowflake Modern Marketing Data Stack Report
How do you keep winning and growing in the modern market? Mastering the data stack is the best place to start - and we’re here to show you how to stack the odds in your favor.
In this conversation, hear all about why ActionIQ is excited to build the modern marketing data stack with Snowflake, and how we’re scaling marketing activations securely - stacking the odds for customers with a flexible, scalable, composable approach by bringing activation right up to the data, closing the gap between your customer’s data and the interactions you design.
You’ll hear:
- Where we see the data stack moving with market trends
- The right approach in designing a modern data stack
- Key elements of the modern...
Просмотров: 460

Видео

How to Create Scroll Stopping Moments on LinkedIn With Your First Party Data
Просмотров 512 месяца назад
Standing out on LinkedIn isn’t about being the loudest - it’s about being the smartest. We’ve partnered with LinkedIn’s B2B Institute to bring you an exclusive session that will help you create scroll-stopping moments powered by first-party data. Join us to discover how you can grow mind share, boost performance and lower costs by bringing your first-party data to LinkedIn Ads to reach the righ...
Designing an Agile Tech Stack With Hearst
Просмотров 2973 месяца назад
Learn all about segmentation and orchestration strategies for a privacy-first era. Hearst is the world’s largest lifestyle publisher. And with its rich portfolio of unique brands comes the challenge of designing a holistic customer experience that powers the ultimate lifecycle marketing trifecta: conversion, cross-sell, and loyalty. See how Hearst does it: with data agility stemming from a powe...
Inside the Composable Stack: Get More From Your Lakehouse
Просмотров 3033 месяца назад
Hear from experts from Databricks and Merkle as they dig into the underlying architecture of the Composable CDP, show the use cases your marketing team can access faster, and help you turn your data lakehouse into revenue. Go deeper: Brush up on composable CDPs: www.actioniq.com/blog/composable-cdp/ Get The Technical Guide to Composable CDPs With Metarouter: www.actioniq.com/library/composable-...
Futureproof Your Customer Data Strategy with a Lakehouse-first Approach
Просмотров 3833 месяца назад
For Skechers, long-term success is all about loyalty. But for a global retailer juggling numerous data sources - designing a bulletproof customer data ecosystem to support marketing goals is a challenging undertaking that requires a flexible, scalable toolset. In this session featuring speakers from Skechers, ActionIQ and Databricks, we discuss the growing industry-wide emphasis on the data lak...
How to Build a Business Case For a Composable CDP
Просмотров 1405 месяцев назад
A Composable Customer Data Platform (CDP) helps businesses boost efficiency and performance. But building the story and getting your whole team on board with the value that a CDP brings means adopting a strategic approach. In this session, get the details on how ActionIQ and Bounteous help businesses prove the value of their investment across their team. You’ll learn: How to adopt a Composable ...
How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom
Просмотров 1266 месяцев назад
With tightening privacy regulations and the news about third-party cookies being delayed (again), the advertising landscape can be overwhelming. But we’re here to help. In this session, hear from experts from Acxiom and Snowflake to discuss trends, concepts and foundations for a smarter, interoperable identity strategy to test, learn, grow and thrive in a finicky identity landscape. You’ll lear...
Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy
Просмотров 997 месяцев назад
Join ActionIQ and Snowplow to see how we work together to flow every customer event in real-time and enrich that data - all in one place for easy access and intelligent activation. We discuss the value of composing your stack - decoupling the data collection and activation layers to drive more intelligent targeting. Get the Composable Customer Data Platform POC Quickstart Guide: www.actioniq.co...
How Autodesk Aligned Marketing, Sales & Tech Around Their Data
Просмотров 1457 месяцев назад
Nearly every modern marketer is working toward the same goal - doing more with less. But B2B brands have even more pressure to increase the efficiency of their programs despite strapped budgets and complex buying groups. In this conversation, hear how leading software brand Autodesk pulled the right levers across data, marketing and technology to optimize their hierarchical B2B model, deploy im...
How HP Lowers Spend and Increases Conversion With a New Kind of Stack
Просмотров 657 месяцев назад
The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert. In this webinar with HP and Databricks, we walk you through the steps and strategies HP took to act...
Advertising After Third-Party Cookies With The Trade Desk and Slalom
Просмотров 1578 месяцев назад
All good things come to an end as we wave goodbye to Chrome’s cookies. But with the help of the experts, you can bravely enter the new world of advertising and set yourself up to score in 2024. Join Zach Van Doren, from ActionIQ, Natalie Kansteiner, from The Trade Desk and Rio Longacre, from Slalom live on LinkedIn for a conversation to talk about: - What’s going on in the world of advertising ...
Translating the Gartner Magic Quadrant: CDPs, Composability & Beyond
Просмотров 1618 месяцев назад
So is it magic or is it a unique set of buying criteria (that should just be part of your buying decision)? Gartner just released the first ever Gartner® Magic Quadrant™ for Customer Data Platforms, solidifying CDPs as a critical element of a brand’s stack. But with so many options out there, the Gartner Magic Quadrant is only one piece of the evaluation puzzle. In this conversation with Lee Ha...
Webinar: How Composable CDPs are Bringing Marketing and IT Together
Просмотров 3249 месяцев назад
As enterprise brands evaluate customer data platforms (CDPs), they often face challenges in balancing the diverse needs of different teams. Nowhere is this more evident than in the competing priorities of marketing and IT teams. As Deloitte observes, the CDP that sounds like music to the ears of marketing leaders may be perceived as noise by enterprise IT leaders. On the other hand, the CDP foc...
How Brightspeed Deployed a Zero-Copy CDP in Weeks
Просмотров 23010 месяцев назад
Data teams are embracing a future absent of data copying, shifting toward a warehouse-first infrastructure built on the data store. Step 1: Finding the right CDP partner that can not only automate and scale marketing initiatives today, but offer the long-term flexibility that Reverse ETL solutions can’t promise. Join us for a session with seasoned CDP buyers at Brightspeed to understand their e...
Life After LiveRamp: Take Control of Your Paid Media Strategy + Futureproof Your Identity Resolution
Просмотров 27811 месяцев назад
LiveRamp’s platform is stopping enterprise brands from scaling their advertising program with unnecessary costs, operational inefficiencies and low performance. It’s time to take control back from LiveRamp. In this discussion, we’ll break down LiveRamp and build you a better advertising strategy, with the flexibility, performance and cost-efficiency you need to thrive. You’ll learn: - An overvi...
How Liberty Latin America Enables Personalization Without Data Replication
Просмотров 136Год назад
How Liberty Latin America Enables Personalization Without Data Replication
The What and Why of Composable CDPs: ActionIQ Fireside Chat
Просмотров 145Год назад
The What and Why of Composable CDPs: ActionIQ Fireside Chat
Webinar: Composing Your Customer Data Platform On a Modern Lakehouse Architecture
Просмотров 299Год назад
Webinar: Composing Your Customer Data Platform On a Modern Lakehouse Architecture
The New AdTech Paradigm: How to Stay Ahead of the “Madtech” and Streamline Your Acquisition Strategy
Просмотров 86Год назад
The New AdTech Paradigm: How to Stay Ahead of the “Madtech” and Streamline Your Acquisition Strategy
How to Get Started With a Composable CDP: Tips, Tricks & Stories From Snowflake, Merkle and ActionIQ
Просмотров 255Год назад
How to Get Started With a Composable CDP: Tips, Tricks & Stories From Snowflake, Merkle and ActionIQ
A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy
Просмотров 174Год назад
A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy
Webinar: A Bright Future Beyond DMPs: How HP’s First Party Data Is Driving Customer Acquisition
Просмотров 93Год назад
Webinar: A Bright Future Beyond DMPs: How HP’s First Party Data Is Driving Customer Acquisition
Webinar: How Atlassian’s CDP Strategy Drives Customer Acquisition and Retention
Просмотров 319Год назад
Webinar: How Atlassian’s CDP Strategy Drives Customer Acquisition and Retention
ActionIQ CDP - A Few Customer Testimonials
Просмотров 182Год назад
ActionIQ CDP - A Few Customer Testimonials
Albertsons Companies: Increasing Speed to Market
Просмотров 80Год назад
Albertsons Companies: Increasing Speed to Market
Atlassian: Using Composability & Reverse ETL to Maximize IT Investments
Просмотров 862 года назад
Atlassian: Using Composability & Reverse ETL to Maximize IT Investments
Atlassian: Improving Data Governance with ActionIQ's Composable CDP
Просмотров 2232 года назад
Atlassian: Improving Data Governance with ActionIQ's Composable CDP
Atlassian: Increasing Scale While Reducing Time to Market
Просмотров 422 года назад
Atlassian: Increasing Scale While Reducing Time to Market
Atlassian: When to Look Outward For a CDP Solution
Просмотров 492 года назад
Atlassian: When to Look Outward For a CDP Solution
Deliver Personalized and Impactful Customer Experiences in Real Time: Albertsons
Просмотров 2072 года назад
Deliver Personalized and Impactful Customer Experiences in Real Time: Albertsons

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