The Candle Couple™ Podcast
The Candle Couple™ Podcast
  • Видео 76
  • Просмотров 49 813
Is it time for you to rebrand your candle company? | Importance of Branding for Business Success
In this video, Katie and Eric take you behind the scenes of Fontana's exciting rebranding journey. Learn how continuous improvement and innovation have been the keys to our success in the last 6 years, and the key to our future success as we unveil our fresh, new look.
Having a more universally palatable design with clear value propositions and brand story should help propel our brand both in ecommerce and in retail, helping move us towards our goal of becoming an 8-figure company.
Join us on this exciting rebranding adventure as we strive to stay true to our loyal customers while attracting new ones. Don't miss out on the latest updates and insights into brand building, business improveme...
Просмотров: 186

Видео

The RIGHT Debt Can Help Catapult Your Candle Business | Scale Your Candle Business
Просмотров 2773 месяца назад
Debt often gets a bad rap, but what if we told you that taking out strategic debt was the key to growing our candle business to 7 figures? In this video, we share our experience and explain how we decide which debt options to take. We'll discuss why having six figures of business debt does not make us nervous, and how working capital can help you scale your candle business just like it helped u...
Our $25,000 candle pouring machine has arrived! | Scaling candle manufacturing
Просмотров 1,4 тыс.3 месяца назад
Our $25,000 candle pouring machine has arrived! Last year, we hand-poured over 100,000 candles, making pouring our biggest bottleneck. To survive this year's busy season, we needed the efficiencies that come with the Coogar pouring machine. We hesitated due to the price tag, but in just 3 weeks, we're saving 3 hours per batch! With our volume, we'll recoup the cost in just 6 months. Was it wort...
Boost Your Candle Sales with Simple Changes | Change Your Scent Name and Sell More Candles
Просмотров 1 тыс.4 месяца назад
In this video, we dive into effective strategies to catapult your candle business sales with simple yet impactful changes. If you have amazing scents that aren't performing well, it might be time for a name change! Here’s what you’ll learn: Key Takeaways: Rename Your Scents: Discover how giving your scents names that evoke specific emotions or familiar experiences can significantly boost their ...
Is 2024 a Terrible Year for Candle Sales? | If you had a disappointing Q1, you are not alone
Просмотров 1,3 тыс.4 месяца назад
Welcome to our latest video where we dive deep into the ups and downs of candle sales in 2024. In this candid conversation, we reveal the harsh realities we faced during Q1. Despite our largest ad spend to date and a plethora of organic content, our sales were disappointingly low. But rather than getting discouraged, we took a hard look at our business to understand where we could focus and whe...
How to Use Wood Wicks in Your Candle Business | Testing Your Wooden Wick Candles
Просмотров 9115 месяцев назад
Wood wicks have the reputation of being complicated and finicky. So is it possible to grow a candle business using only wood wicks? We did, and want to share some tips and tricks we learned from making and selling over 100,000 wood wick candles last year. Candle testing will be the most important part of ensuring you are making quality wood wick candles. Eric has spent the last year developing ...
Behind the Scenes of Our Candle Business: Tour of Office Operations
Просмотров 7646 месяцев назад
Explore the inner workings of our office operations that form the backbone of our successful candle business. This video offers an exclusive look at the management, employees, safety measures, human resources practices, customer service, marketing strategies, and support operations that keep our business running smoothly. Key Highlights Management and Employees: Delve into how effective managem...
How to get a Universal Barcode on Your Products | Grow Your Candle and Product Based Business
Просмотров 6996 месяцев назад
Ever wondered how businesses manage their products so efficiently? In today's video, we reveal the secret ingredient to scaling your business: UPC-A Barcodes! Join us as we explore the vital role barcodes play in successful inventory management, order processing, and seamless retail transactions. Barcodes are a powerful tool for any product-based enterprise, especially in the fast-paced ecommer...
Candle Wick Testing 101: The Most Important Thing to Do for Your Candle Business
Просмотров 6136 месяцев назад
In this video, we're shedding light on the most important thing you can do for your candle business: candle wick testing! Your commitment to safety and quality starts with thorough candle testing. Not only is this a crucial step in candle making, but it's also an investment in the trust your customers place in your products. We give you a glimpse into our candle testing process that we use to t...
Our Must Have Candle Making Supplies & Equipment | Beginner to Advanced Candle Makers
Просмотров 7 тыс.6 месяцев назад
Today, Eric will unveil the essential equipment that propelled our candle business from a home-based startup to a seven-figure enterprise in our 6,500 sq. ft. facility. We made over 100,000 candles last year using this setup and equipment! Reflecting on the total investment over the past six years can be daunting, yet it's crucial to highlight that we've achieved this milestone without any exte...
Expand Your Candle Business with Wax Melts! The easiest product to add to scale your candle business
Просмотров 8896 месяцев назад
Are you looking to take your candle business to the next level? Discover the potential benefits of adding wax melts to your product line in this detailed guide. Whether you're running a small local shop or a thriving ecommerce business, product diversification can be the key to scaling your candle business effectively. Join us as we explore the reasons why wax melts should be your next big move...
E-Commerce Success: How Our Candle Company Shipped over 25,000 Orders Last Year
Просмотров 1,2 тыс.7 месяцев назад
Join us, Katie and Eric Roering, the passionate founders behind Fontana Candle Co., as we take you behind the scenes of our booming candle business, one of Inc.'s Fastest Growing Privately Held Companies in the Northeast. In this detailed video, we dissect the fulfillment strategies that have defined our success, allowing us to ship over 25,000 eCommerce orders in 2023. This video is packed wit...
Inside Fontana Candle Co.: From Basement Hobby to National eCommerce Brand
Просмотров 3,7 тыс.7 месяцев назад
Join us, Katie and Eric Roering, the passionate founders behind Fontana Candle Co., as we share our inspiring entrepreneurial journey from a simple basement hobby to establishing a nationally recognized eCommerce candle business. In this exclusive behind-the-scenes tour, we open the doors to our impressive 6500 sq ft warehouse, which serves as our central hub for candle production and fulfillme...
Is Striving for Perfection Stopping You from Launching Your Candle Business? Start with your MVP
Просмотров 4478 месяцев назад
Welcome to The Candle Couple Podcast, where we spill the tea on how we scaled our e-commerce brand, Fontana Candle Co., from a basement hobby to a nationally recognized seven figure business. As founders Katie and Eric Roering, we understand the struggles of growing a brand and we're here to share our experience and tips to help you do it too. We've gone from selling candles at craft shows and ...
The Hardest Year Yet: Overcoming 2023 Challenges in Our Candle Business Journey
Просмотров 7848 месяцев назад
Welcome to The Candle Couple Podcast, where we spill the tea on how we scaled our e-commerce brand, Fontana Candle Co., from a basement hobby to a nationally recognized seven figure business in just 4 years. As founders Katie and Eric Roering, we understand the struggles of growing a brand and we're here to share our experience and tips to help you do it too. We've gone from selling candles at ...
Should You Get Ready for Candle Season in June and July?! We are! | Operations Strategies
Просмотров 478Год назад
Should You Get Ready for Candle Season in June and July?! We are! | Operations Strategies
Growth consumes (SO MUCH) cash #shorts
Просмотров 87Год назад
Growth consumes (SO MUCH) cash #shorts
Arguing About Amazon | Should You Sell Your Candles on Amazon?
Просмотров 881Год назад
Arguing About Amazon | Should You Sell Your Candles on Amazon?
The Steps to a Successful Candle Launch | How to Launch New Candle Scents | Candle Business
Просмотров 584Год назад
The Steps to a Successful Candle Launch | How to Launch New Candle Scents | Candle Business
Real Life: Our First Vacation in 3 Years, and our Business Goals for the Remainder of 2023
Просмотров 171Год назад
Real Life: Our First Vacation in 3 Years, and our Business Goals for the Remainder of 2023
Responding to Negative Customer Feedback in Your Candle Business | Operations Strategies
Просмотров 191Год назад
Responding to Negative Customer Feedback in Your Candle Business | Operations Strategies
Going Viral To Market Your Candle Business | Special Guest Cameron Broadhurst
Просмотров 400Год назад
Going Viral To Market Your Candle Business | Special Guest Cameron Broadhurst
How to Market Your Candle Business Using Influencer & Affiliate Marketing | Marketing Strategies
Просмотров 480Год назад
How to Market Your Candle Business Using Influencer & Affiliate Marketing | Marketing Strategies
The Biggest Challenges Running a (Million Dollar) Candle Business | Our Story
Просмотров 798Год назад
The Biggest Challenges Running a (Million Dollar) Candle Business | Our Story
How to (Digitally) Market Your Candle Business in 2023 | Marketing Strategies
Просмотров 743Год назад
How to (Digitally) Market Your Candle Business in 2023 | Marketing Strategies
What We Wish We Knew Before Starting Our (Million Dollar) Candle Business
Просмотров 1,2 тыс.Год назад
What We Wish We Knew Before Starting Our (Million Dollar) Candle Business
Candle Business Finance: How to Calculate Margin Per Order | Operations Success
Просмотров 455Год назад
Candle Business Finance: How to Calculate Margin Per Order | Operations Success
Selling Your Candles Wholesale: Our Journey of Consignment, Faire, and saying no to Anthropologie
Просмотров 885Год назад
Selling Your Candles Wholesale: Our Journey of Consignment, Faire, and saying no to Anthropologie
How To Price Your Candles for a Profitable Candle Business | Operations Strategies
Просмотров 1,2 тыс.Год назад
How To Price Your Candles for a Profitable Candle Business | Operations Strategies
How to Weather Seasonality in Your Candle Business | Operations Strategies
Просмотров 289Год назад
How to Weather Seasonality in Your Candle Business | Operations Strategies

Комментарии

  • @triciasullivan3136
    @triciasullivan3136 2 дня назад

    I know it's crazy busy time, but I'm so looking forward to an update of this baby in production! Hope you guys are getting rocked!

  • @ValWarren
    @ValWarren 2 месяца назад

    I actually stopped selling candles this year because they moved so slowly, if at all. I'm about to start them up again. I hope the 24-25 season is better.

  • @HiloBaySoapCandle
    @HiloBaySoapCandle 2 месяца назад

    Ive heard from other sources a candle jar cant go above 140 degrees f.

  • @sjm0426
    @sjm0426 2 месяца назад

    So informative! I will definitely need a designer!! Thanks for sharing your experience with us.♥️

  • @kristinmccomb7923
    @kristinmccomb7923 2 месяца назад

    Have you guys experienced issues with the Makesy wood wicks not staying lit?

  • @sjm0426
    @sjm0426 2 месяца назад

    Your videos are so educational! I learn more from your channel than all the other videos I watch combined. Thank you!!🥰

  • @julianna2646
    @julianna2646 2 месяца назад

    I just got mine in a few months ago. LIFE CHANGING!! Do you have any recommendations for an automatic labeler?

  • @BananaXG
    @BananaXG 2 месяца назад

    Thanks for the vid. What business credit cards do you use? At what point in the 6 years did you take your first business loan?

  • @collin4828
    @collin4828 3 месяца назад

    Great video! I am wondering what you use to secure your wicks to the bottom of the jar, it seems that the tabs don't come with glue.

  • @MatthewChambers-d4w
    @MatthewChambers-d4w 3 месяца назад

    Thank you, your channel has helped so much ❤

  • @MatthewChambers-d4w
    @MatthewChambers-d4w 3 месяца назад

    Thank you, your channel has helped us so much ❤

  • @MatthewChambers-d4w
    @MatthewChambers-d4w 3 месяца назад

    Thank you, your channel has helped us so much ❤

  • @vimalaagustino4536
    @vimalaagustino4536 3 месяца назад

    Thank you for always delivering a great content. Question, you mentioned you started taking salary the past 2 years in 6 years in business. Since both of you going all in full time in the business, how did you pay for your personal expenses (e.g. mortgage, food, health insurance, etc)? Please keep doing what you're doing, I really love watching your content.

  • @LesOrlando
    @LesOrlando 3 месяца назад

    Great content as usual! Looking forward to more videos like this one. 🫶🏻

  • @aminaahmed763
    @aminaahmed763 3 месяца назад

    Love you guys! When I saw a new video, I was so excited.

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 3 месяца назад

      Thank you so much for the kind words and support! We try so hard to publish a video every week, but it never seems to happen lately! lol

  • @AtifJavid
    @AtifJavid 3 месяца назад

    Hi. Great video. What wax melter would you suggest for around 30-60l capacity? Thanks

  • @BlackTieBarn
    @BlackTieBarn 3 месяца назад

    You got it in! Hope you all are liking it Eric!

  • @andrearawlings420
    @andrearawlings420 3 месяца назад

    That machine needs to be renamed "Chandler Bing"!

  • @kermitdafrogisback
    @kermitdafrogisback 3 месяца назад

    But it was dripping as it was being used in between uses. Maybe not at the tip. But somewhere at the fittings.

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 3 месяца назад

      Yes, we have had to tighten the nuts at the fittings. It does not drip now!

  • @1MinuteFlipDoc
    @1MinuteFlipDoc 3 месяца назад

    nice "A / B" testing marketing experiment!

  • @1MinuteFlipDoc
    @1MinuteFlipDoc 3 месяца назад

    how do you clean it between batches?

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 3 месяца назад

      Its super easy! There is a flush option that you use between batches.

  • @jejebenji
    @jejebenji 3 месяца назад

    So cool! Huge Upgrade! Congratulations!

  • @phawnl5000
    @phawnl5000 3 месяца назад

    Congratulation on your new machine !! I could have saved you over 10k. I have NEVER used, 6 head computer automated , variable filling machine with a conveyor belt for sale. Can be used for any liquids hot or otherwise. Good Luck !

  • @brynnzundel
    @brynnzundel 3 месяца назад

    I’m curious how this works with beeswax when it’s poured at such a cool temperature?

    • @brynnzundel
      @brynnzundel 3 месяца назад

      Also curious how you’ve liked the ultimate wicks? They don’t burn hot enough for my beeswax candles

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 3 месяца назад

      Hi there! You can control the temperature that the Coogar pours at, and we have had no issues with our beeswax! The temperature is so much more consistent then when we were hand pouring from pitcher pots and pancake batter dispensers.

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 3 месяца назад

      We love how easy and clean they are to trim, but we definitely have had to wick up quite a bit with them!

  • @DRAWSKWA
    @DRAWSKWA 3 месяца назад

    Just found your channel! This is so awesome thank you guys for the transparency and in depth look at the business. I found myself bored with most of the candle maker videos as they reiterate things I know and have learned and heard over and over again. This is very refreshing. I like that it’s got a lot more substance. Thank you.

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 3 месяца назад

      Thank you so much for your kind words! We are thrilled you are loving our videos and perspective!

  • @Sanskriti-emporium
    @Sanskriti-emporium 4 месяца назад

    I want to promote our company

  • @BananaXG
    @BananaXG 4 месяца назад

    There are a million videos about making candles from home, but it's super helpful to hear it from the perspective of a larger business. Thanks for this.

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 3 месяца назад

      Thank you so much for your kind words! We are thrilled you are loving our videos and perspective!

  • @everythingchriss
    @everythingchriss 4 месяца назад

    I would love a video on your experience with 3pl. I am strongly considering them but many don’t work with small businesses or non Amazon businesses

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 3 месяца назад

      Hi there! We have discussed this in several of our videos. We had a horrible experience at a local 3PL and as a result now do all shipping in house. We have two full-time shippers and love the control of having the fulfillment in our building with our own wonderful employees.

    • @everythingchriss
      @everythingchriss 3 месяца назад

      @@thecandlecouplepodcast thanks ill check out those videos

  • @jejebenji
    @jejebenji 4 месяца назад

    Another great video! Thanks!

  • @JavierCasillas
    @JavierCasillas 4 месяца назад

    What a great video! We're a sleep store with candles in a boutique we started two years ago. This year the candle's did well till last month. Its like someone hit the brakes hard on those sales. Business is so hard right now. Our Q2 started strong but im not expecting any stability in those sales. It was just nice to have a month the gave me a breather.

  • @RosieWalton-ts7qv
    @RosieWalton-ts7qv 4 месяца назад

    Hello,Eric, i love watching your videos. And i always learn more in it. By the way, We are a Chinese company specializing in the production of high quality and various types of sustainers for candles.13 years’ experience metal manufacturer here, I'd like to send you some products to try and see if you like them.

  • @lisac6369
    @lisac6369 4 месяца назад

    Are you guys gonna discontinue the lip balms and bath salts since they’re not bringing in as much?

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Yes, as they sell out, we will not be restocking them. They both come in expensive custom packaging that we need to order in large quantities, so it is not worth tying our cash up in this packaging.

  • @shayian5569
    @shayian5569 4 месяца назад

    Do you let customers know you changed the name or mention it in description?

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Yes, we do mention it in the product description! We also offer complete ingredient transparency on all of our scents, so our regular customers know to check the ingredient lists to see if the scents are the same.

  • @PeachBerryProducts
    @PeachBerryProducts 4 месяца назад

    Where did you order your custom box tubes? Thank u. Cute

  • @PeachBerryProducts
    @PeachBerryProducts 4 месяца назад

    Great information. Thank you for sharing. What type of wax do you use? I am researching how to use essential oil in candle making? Keep posting l love your content.

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Thanks for watching! We make our own custom blend of beeswax and coconut oil. Best wishes on your candle journey!

    • @PeachBerryProducts
      @PeachBerryProducts 4 месяца назад

      @@thecandlecouplepodcast Thank you. I have been thinking , working, researching on this since January l need to just start. Thank you.

  • @hilaryquinn8673
    @hilaryquinn8673 4 месяца назад

    I love the paper tubes. What size are your regular glass jar candles? Great video. I agree about the name change idea. Thank you.

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Thanks so much for watching! We use the 9 oz straight sided jar for most of our candles.

  • @emilydrobnock1365
    @emilydrobnock1365 4 месяца назад

    Great podcast, and perspective ❤ always love hearing about business!!

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Thanks for watching Emily!! We hope you are having a good year :)

  • @KitplaneEnthusiast
    @KitplaneEnthusiast 4 месяца назад

    Have you paid attention to the economy?? Biden and the democrats have destroyed this country with their massive inflation. People can barely afford food and gas. Many people are cutting back on extras like candles. No one needs a candle to live.

  • @brandylucas1783
    @brandylucas1783 4 месяца назад

    Thank you for sharing. I’m only candle testing but I enjoy the bigger picture. You guys are awesome

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Thank you so much for watching our video! Have you tried the My Candle Tests app for your candle testing? Eric invented it about a year ago to streamline the candle testing process :)

  • @emmaluciaev1938
    @emmaluciaev1938 4 месяца назад

    It has been pretty hard, I have paused my Shopify, and my wholesalers boutiques are not moving any candles, mine nor other brands. We will see, good luck guys, you are fantastic, hard times make stronger people, or so the saying goes 😁

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      We are so sorry to hear that 2024 has been difficult for you too! Best wishes for brighter months ahead!!

  • @aminaahmed763
    @aminaahmed763 4 месяца назад

    I love your podcast and videos, wish you would post more. I look forward to them every time.

    • @brynnzundel
      @brynnzundel 4 месяца назад

      I agree!

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Thank you so much for the kind words! We always have the best intention to post a video every week, but in the last few weeks both our personal life and Fontana have made it a little difficult. We will try to get back on track!

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      @@brynnzundel Aww, thank you! We will do our best to post a video once a week through the summer!

  • @MusicLegendIX
    @MusicLegendIX 4 месяца назад

    Great episode! Focus is so important - I had the same experience with my business (not candle related).

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      It can be such a hard lesson to learn! The allure of more products and more services bringing more revenue is a strong one!

  • @NextAncestors
    @NextAncestors 4 месяца назад

    Did you use a Shopify app to create the pick list for order fulfillment?

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Hi there. We use SKULabs for all of our shipping, including generating the pick lists.

  • @lori8861
    @lori8861 4 месяца назад

    I have a question about squeeze wax pouches. Has the market died for those? Has your company produced any and what are your thoughts on them.

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 4 месяца назад

      Hi there! We do not have any experience with squeeze wax pouches, so we do not have any insight to share.

  • @koffiebrown4568
    @koffiebrown4568 5 месяцев назад

    Very useful info. Thanks for sharing & being very detailed.

  • @westzahara
    @westzahara 5 месяцев назад

    What if you’re not making your own candles but rather retailing someone else’s?

  • @laluetperez
    @laluetperez 6 месяцев назад

    Android app when?

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 6 месяцев назад

      App development is extremely expensive, so we will work on Android once the Apple app makes money that we can reinvest back into it!

  • @brynnzundel
    @brynnzundel 6 месяцев назад

    I would love to see beeswax tips and tricks!

  • @eduardobapo
    @eduardobapo 6 месяцев назад

    Great Vid!! greetings from Mexico. Which equipment you use for pouring wax to the candle jar?

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 6 месяцев назад

      Hi there! Thank you! Right now we just use good old fashioned pour pots! We do have a cougar machine on order that will be here in a few weeks.

  • @ShirtailScreenprint
    @ShirtailScreenprint 6 месяцев назад

    Getting ready to start a candle business. Can you. tell me where you got your brown essential oil bottles in that large size?

    • @thecandlecouplepodcast
      @thecandlecouplepodcast 6 месяцев назад

      Hi there! Best wishes on your candle business launch! We got those glass "growlers" on Amazon.