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The Candle Couple™ Podcast
Добавлен 5 янв 2023
Katie & Eric Roering are the founders & owners of Fontana Candle Co. In 4 years they took their hobby of making candles in their basement, and selling them at makers markets, and turned Fontana into a nationally recognized eCommerce brand making 7 figures of revenue.
So, how did they do it?
Welcome to The Candle Couple™ Podcast, where they will share the nitty gritty of scaling their eCommerce brand quickly. They are spilling the tea, so you can scale your brand quickly too.
This podcast won't teach you how to make candles. That topic has been done a million times before. This Podcast is about turning your candle making hobby into an actual business with processes and procedures that enable you to make 6 and 7 figures (from two people that have actually done it- and are still doing it daily!).
Subscribe to get weekly insights on managing: Branding, Marketing, Customer Service, Order Fulfillment, Procurement, HR, and so much more!
So, how did they do it?
Welcome to The Candle Couple™ Podcast, where they will share the nitty gritty of scaling their eCommerce brand quickly. They are spilling the tea, so you can scale your brand quickly too.
This podcast won't teach you how to make candles. That topic has been done a million times before. This Podcast is about turning your candle making hobby into an actual business with processes and procedures that enable you to make 6 and 7 figures (from two people that have actually done it- and are still doing it daily!).
Subscribe to get weekly insights on managing: Branding, Marketing, Customer Service, Order Fulfillment, Procurement, HR, and so much more!
Is it time for you to rebrand your candle company? | Importance of Branding for Business Success
In this video, Katie and Eric take you behind the scenes of Fontana's exciting rebranding journey. Learn how continuous improvement and innovation have been the keys to our success in the last 6 years, and the key to our future success as we unveil our fresh, new look.
Having a more universally palatable design with clear value propositions and brand story should help propel our brand both in ecommerce and in retail, helping move us towards our goal of becoming an 8-figure company.
Join us on this exciting rebranding adventure as we strive to stay true to our loyal customers while attracting new ones. Don't miss out on the latest updates and insights into brand building, business improveme...
Having a more universally palatable design with clear value propositions and brand story should help propel our brand both in ecommerce and in retail, helping move us towards our goal of becoming an 8-figure company.
Join us on this exciting rebranding adventure as we strive to stay true to our loyal customers while attracting new ones. Don't miss out on the latest updates and insights into brand building, business improveme...
Просмотров: 347
Видео
The RIGHT Debt Can Help Catapult Your Candle Business | Scale Your Candle Business
Просмотров 3516 месяцев назад
Debt often gets a bad rap, but what if we told you that taking out strategic debt was the key to growing our candle business to 7 figures? In this video, we share our experience and explain how we decide which debt options to take. We'll discuss why having six figures of business debt does not make us nervous, and how working capital can help you scale your candle business just like it helped u...
Our $25,000 candle pouring machine has arrived! | Scaling candle manufacturing
Просмотров 2,3 тыс.7 месяцев назад
Our $25,000 candle pouring machine has arrived! Last year, we hand-poured over 100,000 candles, making pouring our biggest bottleneck. To survive this year's busy season, we needed the efficiencies that come with the Coogar pouring machine. We hesitated due to the price tag, but in just 3 weeks, we're saving 3 hours per batch! With our volume, we'll recoup the cost in just 6 months. Was it wort...
Boost Your Candle Sales with Simple Changes | Change Your Scent Name and Sell More Candles
Просмотров 1,3 тыс.8 месяцев назад
In this video, we dive into effective strategies to catapult your candle business sales with simple yet impactful changes. If you have amazing scents that aren't performing well, it might be time for a name change! Here’s what you’ll learn: Key Takeaways: Rename Your Scents: Discover how giving your scents names that evoke specific emotions or familiar experiences can significantly boost their ...
Is 2024 a Terrible Year for Candle Sales? | If you had a disappointing Q1, you are not alone
Просмотров 1,6 тыс.8 месяцев назад
Welcome to our latest video where we dive deep into the ups and downs of candle sales in 2024. In this candid conversation, we reveal the harsh realities we faced during Q1. Despite our largest ad spend to date and a plethora of organic content, our sales were disappointingly low. But rather than getting discouraged, we took a hard look at our business to understand where we could focus and whe...
How to Use Wood Wicks in Your Candle Business | Testing Your Wooden Wick Candles
Просмотров 1,7 тыс.9 месяцев назад
Wood wicks have the reputation of being complicated and finicky. So is it possible to grow a candle business using only wood wicks? We did, and want to share some tips and tricks we learned from making and selling over 100,000 wood wick candles last year. Candle testing will be the most important part of ensuring you are making quality wood wick candles. Eric has spent the last year developing ...
Behind the Scenes of Our Candle Business: Tour of Office Operations
Просмотров 8929 месяцев назад
Explore the inner workings of our office operations that form the backbone of our successful candle business. This video offers an exclusive look at the management, employees, safety measures, human resources practices, customer service, marketing strategies, and support operations that keep our business running smoothly. Key Highlights Management and Employees: Delve into how effective managem...
How to get a Universal Barcode on Your Products | Grow Your Candle and Product Based Business
Просмотров 1,2 тыс.10 месяцев назад
Ever wondered how businesses manage their products so efficiently? In today's video, we reveal the secret ingredient to scaling your business: UPC-A Barcodes! Join us as we explore the vital role barcodes play in successful inventory management, order processing, and seamless retail transactions. Barcodes are a powerful tool for any product-based enterprise, especially in the fast-paced ecommer...
Candle Wick Testing 101: The Most Important Thing to Do for Your Candle Business
Просмотров 1 тыс.10 месяцев назад
In this video, we're shedding light on the most important thing you can do for your candle business: candle wick testing! Your commitment to safety and quality starts with thorough candle testing. Not only is this a crucial step in candle making, but it's also an investment in the trust your customers place in your products. We give you a glimpse into our candle testing process that we use to t...
Our Must Have Candle Making Supplies & Equipment | Beginner to Advanced Candle Makers
Просмотров 10 тыс.10 месяцев назад
Today, Eric will unveil the essential equipment that propelled our candle business from a home-based startup to a seven-figure enterprise in our 6,500 sq. ft. facility. We made over 100,000 candles last year using this setup and equipment! Reflecting on the total investment over the past six years can be daunting, yet it's crucial to highlight that we've achieved this milestone without any exte...
Expand Your Candle Business with Wax Melts! The easiest product to add to scale your candle business
Просмотров 97610 месяцев назад
Are you looking to take your candle business to the next level? Discover the potential benefits of adding wax melts to your product line in this detailed guide. Whether you're running a small local shop or a thriving ecommerce business, product diversification can be the key to scaling your candle business effectively. Join us as we explore the reasons why wax melts should be your next big move...
E-Commerce Success: How Our Candle Company Shipped over 25,000 Orders Last Year
Просмотров 1,4 тыс.11 месяцев назад
Join us, Katie and Eric Roering, the passionate founders behind Fontana Candle Co., as we take you behind the scenes of our booming candle business, one of Inc.'s Fastest Growing Privately Held Companies in the Northeast. In this detailed video, we dissect the fulfillment strategies that have defined our success, allowing us to ship over 25,000 eCommerce orders in 2023. This video is packed wit...
Inside Fontana Candle Co.: From Basement Hobby to National eCommerce Brand
Просмотров 4,2 тыс.11 месяцев назад
Join us, Katie and Eric Roering, the passionate founders behind Fontana Candle Co., as we share our inspiring entrepreneurial journey from a simple basement hobby to establishing a nationally recognized eCommerce candle business. In this exclusive behind-the-scenes tour, we open the doors to our impressive 6500 sq ft warehouse, which serves as our central hub for candle production and fulfillme...
Is Striving for Perfection Stopping You from Launching Your Candle Business? Start with your MVP
Просмотров 497Год назад
Welcome to The Candle Couple Podcast, where we spill the tea on how we scaled our e-commerce brand, Fontana Candle Co., from a basement hobby to a nationally recognized seven figure business. As founders Katie and Eric Roering, we understand the struggles of growing a brand and we're here to share our experience and tips to help you do it too. We've gone from selling candles at craft shows and ...
The Hardest Year Yet: Overcoming 2023 Challenges in Our Candle Business Journey
Просмотров 914Год назад
Welcome to The Candle Couple Podcast, where we spill the tea on how we scaled our e-commerce brand, Fontana Candle Co., from a basement hobby to a nationally recognized seven figure business in just 4 years. As founders Katie and Eric Roering, we understand the struggles of growing a brand and we're here to share our experience and tips to help you do it too. We've gone from selling candles at ...
Should You Get Ready for Candle Season in June and July?! We are! | Operations Strategies
Просмотров 500Год назад
Should You Get Ready for Candle Season in June and July?! We are! | Operations Strategies
Arguing About Amazon | Should You Sell Your Candles on Amazon?
Просмотров 1,1 тыс.Год назад
Arguing About Amazon | Should You Sell Your Candles on Amazon?
The Steps to a Successful Candle Launch | How to Launch New Candle Scents | Candle Business
Просмотров 610Год назад
The Steps to a Successful Candle Launch | How to Launch New Candle Scents | Candle Business
Real Life: Our First Vacation in 3 Years, and our Business Goals for the Remainder of 2023
Просмотров 177Год назад
Real Life: Our First Vacation in 3 Years, and our Business Goals for the Remainder of 2023
Responding to Negative Customer Feedback in Your Candle Business | Operations Strategies
Просмотров 199Год назад
Responding to Negative Customer Feedback in Your Candle Business | Operations Strategies
Going Viral To Market Your Candle Business | Special Guest Cameron Broadhurst
Просмотров 418Год назад
Going Viral To Market Your Candle Business | Special Guest Cameron Broadhurst
How to Market Your Candle Business Using Influencer & Affiliate Marketing | Marketing Strategies
Просмотров 506Год назад
How to Market Your Candle Business Using Influencer & Affiliate Marketing | Marketing Strategies
The Biggest Challenges Running a (Million Dollar) Candle Business | Our Story
Просмотров 838Год назад
The Biggest Challenges Running a (Million Dollar) Candle Business | Our Story
How to (Digitally) Market Your Candle Business in 2023 | Marketing Strategies
Просмотров 782Год назад
How to (Digitally) Market Your Candle Business in 2023 | Marketing Strategies
What We Wish We Knew Before Starting Our (Million Dollar) Candle Business
Просмотров 1,4 тыс.Год назад
What We Wish We Knew Before Starting Our (Million Dollar) Candle Business
Candle Business Finance: How to Calculate Margin Per Order | Operations Success
Просмотров 469Год назад
Candle Business Finance: How to Calculate Margin Per Order | Operations Success
Selling Your Candles Wholesale: Our Journey of Consignment, Faire, and saying no to Anthropologie
Просмотров 929Год назад
Selling Your Candles Wholesale: Our Journey of Consignment, Faire, and saying no to Anthropologie
How To Price Your Candles for a Profitable Candle Business | Operations Strategies
Просмотров 1,3 тыс.Год назад
How To Price Your Candles for a Profitable Candle Business | Operations Strategies
How to Weather Seasonality in Your Candle Business | Operations Strategies
Просмотров 310Год назад
How to Weather Seasonality in Your Candle Business | Operations Strategies
Very very helpful. I love what a team yall are. Very inspiring ❤
Great video.
Hello, you mention "UFO heating elements" but we can't find this same type that straddles the roller table, any chance you could post a specific product name or link? Thanks so much!
Can the barcode be used globally if I purchase from you?
Please what's the cost of getting a barcode for each of my products, I've like 10 products.?
Does it still need curing after it’s poured? Or does the wax even out?
Hi Greetings, We are in a position to supply all kinds of Candle Machines from 1998. Automatic glass jar filling line/machine, automatic pressing/hydraulic pillar candle machine, automatic tealight pressing/filling line/machine, wicking machine, wick clamping machine (mechanical & pneumatic), wax powder making machine, wax melting tank, wax transfer tank, small intelligent wax filling machine, wax powder chamber (Palm wax powder & paraffin wax powder), aluminum cups making machine, automatic/manual taper/dinner candle machine, double track glass/plastic cups filling machine, automatic wick inserting machine (1 wick inserting, 2 & 3 wicks inserted). Along with candle accessories: aluminum cups, cotton/coated wick, wick sustainers (12.5mm, 14mm, 16mm, 20mm, special sizes...) Pls find the enclosed machine's catalogue for your reference. Your further interests will be highly appreciated. Would you please share to us your main team's e-mail address for further candle machine's catalogue sending? Would you please share to us your main team's e-mail address for further candle machine's catalogue sending? Looking forward to hearing from you soon. Best regards! Catherine Candle Machine Company. Contact person: Catherine Mobile: +86 59 4150 693
Where do you get the ice?
I poured my 1st candles using wooden wicks. There seems to be a small mound of wax around the wick. Have you ever experienced this before?
Amazing video. What type of wax do you use?
Well, things will be looking up in 2025!🎉
Thank you so much--this was SO helpful! I've already shared your video and will check out the rest of your content.
I know it's crazy busy time, but I'm so looking forward to an update of this baby in production! Hope you guys are getting rocked!
I actually stopped selling candles this year because they moved so slowly, if at all. I'm about to start them up again. I hope the 24-25 season is better.
Ive heard from other sources a candle jar cant go above 140 degrees f.
So informative! I will definitely need a designer!! Thanks for sharing your experience with us.♥️
Have you guys experienced issues with the Makesy wood wicks not staying lit?
yes, i'm experiencing this problem constantly. What feedback are you receiving
Your videos are so educational! I learn more from your channel than all the other videos I watch combined. Thank you!!🥰
I just got mine in a few months ago. LIFE CHANGING!! Do you have any recommendations for an automatic labeler?
Thanks for the vid. What business credit cards do you use? At what point in the 6 years did you take your first business loan?
Great video! I am wondering what you use to secure your wicks to the bottom of the jar, it seems that the tabs don't come with glue.
Thank you, your channel has helped so much ❤
Thank you, your channel has helped us so much ❤
Thank you, your channel has helped us so much ❤
Thank you for always delivering a great content. Question, you mentioned you started taking salary the past 2 years in 6 years in business. Since both of you going all in full time in the business, how did you pay for your personal expenses (e.g. mortgage, food, health insurance, etc)? Please keep doing what you're doing, I really love watching your content.
Great content as usual! Looking forward to more videos like this one. 🫶🏻
Thank you so much! We're working on a few more as we speak!
Love you guys! When I saw a new video, I was so excited.
Thank you so much for the kind words and support! We try so hard to publish a video every week, but it never seems to happen lately! lol
Hi. Great video. What wax melter would you suggest for around 30-60l capacity? Thanks
You got it in! Hope you all are liking it Eric!
That machine needs to be renamed "Chandler Bing"!
But it was dripping as it was being used in between uses. Maybe not at the tip. But somewhere at the fittings.
Yes, we have had to tighten the nuts at the fittings. It does not drip now!
nice "A / B" testing marketing experiment!
Yes, we always love a good A/B test!
how do you clean it between batches?
Its super easy! There is a flush option that you use between batches.
So cool! Huge Upgrade! Congratulations!
Thanks so much!
Congratulation on your new machine !! I could have saved you over 10k. I have NEVER used, 6 head computer automated , variable filling machine with a conveyor belt for sale. Can be used for any liquids hot or otherwise. Good Luck !
I’m curious how this works with beeswax when it’s poured at such a cool temperature?
Also curious how you’ve liked the ultimate wicks? They don’t burn hot enough for my beeswax candles
Hi there! You can control the temperature that the Coogar pours at, and we have had no issues with our beeswax! The temperature is so much more consistent then when we were hand pouring from pitcher pots and pancake batter dispensers.
We love how easy and clean they are to trim, but we definitely have had to wick up quite a bit with them!
Just found your channel! This is so awesome thank you guys for the transparency and in depth look at the business. I found myself bored with most of the candle maker videos as they reiterate things I know and have learned and heard over and over again. This is very refreshing. I like that it’s got a lot more substance. Thank you.
Thank you so much for your kind words! We are thrilled you are loving our videos and perspective!
I want to promote our company
There are a million videos about making candles from home, but it's super helpful to hear it from the perspective of a larger business. Thanks for this.
Thank you so much for your kind words! We are thrilled you are loving our videos and perspective!
I would love a video on your experience with 3pl. I am strongly considering them but many don’t work with small businesses or non Amazon businesses
Hi there! We have discussed this in several of our videos. We had a horrible experience at a local 3PL and as a result now do all shipping in house. We have two full-time shippers and love the control of having the fulfillment in our building with our own wonderful employees.
@@thecandlecouplepodcast thanks ill check out those videos
Another great video! Thanks!
What a great video! We're a sleep store with candles in a boutique we started two years ago. This year the candle's did well till last month. Its like someone hit the brakes hard on those sales. Business is so hard right now. Our Q2 started strong but im not expecting any stability in those sales. It was just nice to have a month the gave me a breather.
Hello,Eric, i love watching your videos. And i always learn more in it. By the way, We are a Chinese company specializing in the production of high quality and various types of sustainers for candles.13 years’ experience metal manufacturer here, I'd like to send you some products to try and see if you like them.
Are you guys gonna discontinue the lip balms and bath salts since they’re not bringing in as much?
Yes, as they sell out, we will not be restocking them. They both come in expensive custom packaging that we need to order in large quantities, so it is not worth tying our cash up in this packaging.
Do you let customers know you changed the name or mention it in description?
Yes, we do mention it in the product description! We also offer complete ingredient transparency on all of our scents, so our regular customers know to check the ingredient lists to see if the scents are the same.
Where did you order your custom box tubes? Thank u. Cute
They come from Paper Tube Co.!
@@thecandlecouplepodcast Thank you.
Great information. Thank you for sharing. What type of wax do you use? I am researching how to use essential oil in candle making? Keep posting l love your content.
Thanks for watching! We make our own custom blend of beeswax and coconut oil. Best wishes on your candle journey!
@@thecandlecouplepodcast Thank you. I have been thinking , working, researching on this since January l need to just start. Thank you.
I love the paper tubes. What size are your regular glass jar candles? Great video. I agree about the name change idea. Thank you.
Thanks so much for watching! We use the 9 oz straight sided jar for most of our candles.
Great podcast, and perspective ❤ always love hearing about business!!
Thanks for watching Emily!! We hope you are having a good year :)
Have you paid attention to the economy?? Biden and the democrats have destroyed this country with their massive inflation. People can barely afford food and gas. Many people are cutting back on extras like candles. No one needs a candle to live.