- Видео 13
- Просмотров 1 164
Brand Storytellers with Bart Cleveland
США
Добавлен 9 авг 2012
Brand Storytellers examines successful brands with the experts that make them happen. From the first spark of an idea to the execution of a global brand, discover the secrets to captivating your ideal customers and building a connection that turns your brand into a powerhouse.
Tim Roan – Find A Space Where Great Work Occurs
In this episode, Bart talks with Tim Roan, Chief Creative Officer at McGarrah Jessee, who shares insights on the importance of creativity, brand storytelling, and the dynamics of working in advertising. He emphasizes the need for a strong understanding of the industry, the balance between taste and ability, and the significance of creating a fun and safe work environment. Tim discusses the challenges of new brands, the importance of consistency across touchpoints, and the role of luck and persistence in a creative career. He reflects on his journey and the values that guide his work at McGarrah Jessee.
Links:
mcj.co/
www.linkedin.com/in/tim-roan-28467932/
timroan.com/
www.jobpropulsionlab.com...
Links:
mcj.co/
www.linkedin.com/in/tim-roan-28467932/
timroan.com/
www.jobpropulsionlab.com...
Просмотров: 54
Видео
Jordan Brady - The Process of Building Powerful Brand Stories On A Small Budget
Просмотров 61Месяц назад
Summary Bart Cleveland and Jordan Brady explore the balance of creativity and process in building brand stories through film and advertising. They discuss the importance of allowing creatives to think "beyond the budget" while respecting the processes that make projects succeed. Jordan shares his journey as a director, the significance of mentorship, and how embracing new technologies can enhan...
Mitch Klein, JamLoop - How Small Businesses Beat Big Brand Budgets
Просмотров 30Месяц назад
In this episode, Bart Cleveland discusses how small business can build their brands through ad-buying platforms with Mitch Klein of JamLoop. Mitch emphasizes how easy it is to use JamLoop to target the exact audience that should be seeing your advertising and the effectiveness of small budgets using streaming advertising instead of broadcast media. Mitch shares success stories from clients who ...
Axel Gimenez-How Small Businesses Build Big Brand Stories
Просмотров 312 месяца назад
Summary Bart discusses with Commercial Director Axel Jimenez the significance of brand storytelling in advertising, the challenges brands face in creating compelling commercials, compelling Axel to found Spotstillery, an innovative approach (full disclosure: I am an investor) to create high-concept, high production value content at a lower cost. They emphasize the importance of humor, human con...
Ernie Schenck - Great Brands Don't Have A Plan B.
Просмотров 1093 месяца назад
Bart interviews Ernie Schenck, an award-winning brand creator and thought leader. They discuss the importance of living a creative life and the need for trust in the creative process. Ernie shares his philosophy on creativity and how ideas come to us. They also explore the war against creative thought in society and the importance of staying childlike in approaching life. Chapters 00:00 Living ...
Rich Wakefield-How To Create Brand Stories That Stick
Просмотров 1834 месяца назад
Bart Cleveland talks to Executive Creative Director Rich Wakefield about creativity, the creative process, and the importance of overcoming the challenges of mediocrity. Highlights: Creativity can be defined as anything that resonates with people memorably. Creativity necessitates not being traditional in your solutions. It is important to consider the context and audience. Execution is just as...
Carolyn Pilkington Sklar_To Grow You Must Believe In Your Brand Story
Просмотров 195 месяцев назад
Bart Cleveland chats with Carolyn Pilkington Sklar, VP of Brand Communications and Corporate Brand at Danone North America. They discuss the importance of purpose-driven brands and the power of storytelling in brand communication. Carolyn also shares her personal story of writing a children's book to explain mastectomy to her kids. She emphasizes the need for brands to have a genuine purpose an...
Seth Gaffney, Preacher - Perfect Partners Empower Your Brand's Story
Просмотров 635 месяцев назад
Bart Cleveland chats with Seth Gaffney, co-founder of Preacher, a creative company based in Austin, Texas, about the importance of working with brands and people they believe in, the fusion of arts and creativity in brand storytelling, and the courage to reach for high levels of creativity and craftsmanship. They also talk about the power genuine stories give brands and the importance of unders...
What it takes to win Student One Show Pencils - Nai Obeid & Riley Rudy
Просмотров 586 месяцев назад
Job Propulsion Lab students Nai Obeid and Riley Rudy recently entered their work in the One Club for Creativity's Young Ones competition, an international creative competition for advertising students. Their work competed against thousands of entries to win Two Silver Pencils awards and one merit for their 18 Days To Beauty campaign for Dove. The campaign focused on cultivating the habit of bea...
Carolyn Hadlock - Dare To Be A Beautiful Thinker
Просмотров 456 месяцев назад
Brand Storytellers Episode #4 - Carolyn Hadlock - Summary Carolyn Hadlock, former Chief Creative Officer of Young & Larmore Advertising and Founder of The Beautiful Thinkers Project, discusses the concept of beautiful thinking, which involves combining multiple perspectives to create something unique. She shares the inspiration that brought The Beautiful Thinkers Project to life and her plans f...
Dominique Monet - The Secret to Authentic Brand Storytelling
Просмотров 1507 месяцев назад
In this conversation, Bart Cleveland interviews Dominique Monet, a creative director at GSD&M in Austin, Texas, about authentic storytelling and building diverse teams in advertising. Dominique emphasizes the importance of understanding the target audience and creating content that feels real and relatable. She also discusses the need for diverse perspectives and experiences in the industry and...
David Baldwin - Your Values Are Your True Brand Story
Просмотров 2187 месяцев назад
Bart talks with one of his ad heroes, David Baldwin, founder of Baldwin&, an ad agency in Raleigh, NC. They discuss the importance of a brand as a promise of behavior and its role in building trust and loyalty, emphasizing the need for authenticity and consistency in brand messaging. Overall, the conversation highlights the power of storytelling in shaping a brand's identity and connecting with...
PJ Pereira - AI Explodes Creativity
Просмотров 1448 месяцев назад
PJ Pereira Co-founder and Creative Chairman at Pereira O'Dell, Chief Creative Officer at Serviceplan Americas, Founder at Silverside AI, A board member at The AdCouncil and The One Club for Creativity Author of The Girl from Wudang, www.linkedin.com/in/pjpereira/ pereiraodell.com/ tinyurl.com/GirlFromWudang PJ Pereira is one of the industry's most influential and respected creatives. He has bee...