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The Marathon Du Médoc 2023 was one hell of a run. 42kms with 23 wine stops along the way. We joined 8,500 people for this marathon in the Médoc wine region of France in September 2023. A trail which weaves around châteaux in the Médoc wine region, and provides refreshments such as oysters, steak, terrine and croissants while you complete the marathon. Best seen in 4K.

Larapinta Trail May 2023. Best Watched in 4k. Section 5 of the trail towards Alice Springs over a 5 day period. Some of the most amazing views of any hike we've ever done, including some of the great walks. Sam and Alison #larapintatrail #larapinta #larapintahike #section5larapinta #hiking #hikingadventures #hikeaustralia

150km over 5 days. Running the Cape to Cape the Meelup trail in November 2022. Footage recorded on a mix of phone and drone. #capetocape #runningcapetocape #margaretriver #running #beachrun #dunsborough

A description of Behavioural Science and the role that Friction and Motivation plan in administering influenza vaccinations Presenter: Sam Paul, Managing Partner - The Behavioural Architects (2022)

A description of Behavioural Science and the role that Friction and Motivation plan in administering influenza vaccinations Presenter: Sam Paul, Managing Partner - The Behavioural Architects (2022)

Just as accountants dive into company financials to check all is legitimate; researchers, behavioural scientists as well as user experience designers, have the frameworks and concepts to optimise the level of friction in any customer journey. Friction is any part of an experience which impedes a person from buying, engaging with, or finding value in a product or service. This talk dives into th...