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I know, there's so many tips, techniques and tricks that it's sometimes hard to know where to start. But it's not rocket science to get your man shivering with ecstasy just by changing the way you talk. As simple as this sounds, maybe try escalating it a step at a time, go’ogle something like Words of Desire by Celestine Dessike to sneakily crawl into his mind and let it build on from that.

Thank you very much for this - very insighful.

I love the card with a turkey holding a sign that says, "Eat ham!" :)

A key component of any direct response campaign

One idea IMPLEMENTED CAN change your life, indeed!

Diversity creates stability! Love it.

Nice tips. Plain vanilla, boring, no reason to read an ad is a No-no. :)

If you haven’t figured out how to make simple marketing work-like selling on a call-no tactic (whether it’s TikTok or Facebook Ads) will save you. Always ensure your foundational strategies are solid before jumping into new avenues.

Unexpected Campaign Success: "When we went and tracked the phone number, they had gotten in 2 weeks 75 calls to that phone number." Great example.

Incredible content right here!

Genius!

"The first six letters in the word Authority are 'Author'". Brilliantly stated.

"Who is in charge of what?" "Who is responsible for what and when?" GREAT questions.

"Freedom for me is being able to do whatever the hell I want, whenever I want." - Richelle Shaw

Love Dan Kennedy's Wealth Magnets: Be somebody. Be somewhere. Do something. Brilliantly simple.

Key insight: Success on social media starts with understanding your market, mastering the media, and crafting a compelling message. Skip any side of the triangle, and you risk poor results.

I love Richelle's passionate discussion on the importance of authenticity and being polarizing to create a stronger connection with your audience.

SO many businesses have no clue as to whether their marketing is working or not, and if it is working, from where and what source? Great video.

"There must always be a reason to respond now." Otherwise, a wasted opportunity.

If you're going to send something to your ideal potential customer any, invite them to buy! Good stuff.

Nice advice on "Lifetime Value" and using "Stick" campaigns to increase retention and LTV of your customers.

This checklist is priceless! No one I know takes the time to REALLY do research on their potential partners. You have to go deep before entrusting them access to your list AND before you waste time trying to market to their list.

I LOVE the High Priced Charity Event idea! These are all great. Thank you!

If I lost everything and had to start all over again, I would find someone who already has my ideal customer and partner with them.

I like Mark Imperial's suggestion about asking specific, emotion-driven questions to uncover the "hero's journey" of your clients. Good stuff!

I love Dan Kennedy's copyrighted question: "Why should I (your prospect) choose to do business with you versus any other option available to me (Including doing nothing at this time)?" Love it!

In the wood products manufacturing business, the so-called stick rate is about 20 years! We are probably 95% business to business, but you still need rapport and that positive environment with customers.

Positioning is EVERYTHING! It dictates how you're perceived in a crowded market. Be the OBVIOUS choice.

I love the argument for "Why Continuity Income Matters". As you said, "If you don't have continuity income, you don't have a business." It ensures steady cash flow and customer retention. Great point.

I love the facts that Richelle mentioned: That if you can't sell in person or on the phone, you likely can't sell on TikTok or social media either.

"What a horrible job that is to sit there and just dial just the telephone book, hoping and praying that this person is it." (Amen, Richelle! )

Funny there is this Sales trainer who is making waves, Jeremy Miner. He teaches you to lean in, talk softer, and show your client that you really care. In other words you need to be an actor. Totally turned me off. Chuck Trautman always talk about the "What's Your Why" That bullshit just doesn't work for us. That's why we connected so well. Can't stand people who are inauthentic.

What makes marketing impactful? According to the experts on the panel, it appears to be about blending Dan Kennedy's timeless strategies with innovative practices tailored to today’s dynamic market. Adapting is essential! Great episode!

Great episode. Good explanation as to why authenticity in marketing is valued by consumers. When your personal life reflects your business message, your marketing feels more genuine and less like a sales pitch. Good stuff!

Another good example is from the Book Influence which Kennedy once mentioned is the story of just adding a couple extra words to the end of a sentence, which had a signficant impact on the success rate in a behavioral experiement from Harvard University. In a line at the school library, the experimentor said the following to the person in front of him at the line to the copy machine: "Excuse me, I have 5 pages to copy. May I cut in front of you and use the copy machine?" --> 60% said: “Go ahead.” Versus: "Excuse me, I have 5 pages - May I cut in front of you and use the copy machine BECAUSE I’m in a hurry?" --> 94% said: “Go ahead.” A 34% difference just by adding a couple of words.

Thank you for this

I like Ben Thole's advice. Embracing Imperfection in Business: "imperfect action will always beat inaction."

Small business owners need to watch this and take notes. There are multiple suggestions to be in front of your target audience.

"There's a lot of opportunity being in 'less obvious' places."

Love this quote: "People are where they are because of WHO they are."

Great episode from a great book! This particular "Wealth Magnet" is rooted in the understanding that in a crowded marketplace, being recognized as a leading authority or a notable figure can significantly enhance your ability to attract clients, command higher prices, and influence market trends.

Best advice on this episode (among many): 'How to get higher open and click-through rates?' - Clean up your email list of contacts who haven't opened an email in months - or - those contacts that don't fit your ideal client profile.

This is often a challenge for many business owners, in this episode we give the audience some tips to make it a little easier.

Great job Ladies and Gentlemen! A must watch for all entrepreneurs.

Key takeaways: **Target Smarter, Not Harder**: Understand your audience down to the specifics. As Richelle Shaw puts it, whether it's direct mail or digital, USPS Every Door Direct or pinpoint psychographics, knowing your "who" helps craft laser-focused campaigns. **The Power of Exclusion**: Ben Thole reminds us to define not only who we want but who we DON'T. **Precision Messaging**: Whether you market restaurants or retail, the more tailored your message, the higher the resonance and response.

Good copywriting is good selling, plain and simple.

🌸 Promo-SM

Follow that car - was the best!!

Overheard on this Episode: "What's the difference between Traditional Marketing and Dan Kennedy-Style Marketing? Most "ordinary" businesses advertise and market like bigger brand-name companies, so they spend (waste) lots of money on image, brand and presence." Love the format of this show.

mailbox - show up alone for sure in 2024