Sounds Of Africa Records (SOAREC) is poised to become a trailblazer within the music industry, breaking stereotypes and fostering cross-cultural appreciation. The record label boasts a roster of talented artists representing the diverse musical genres and traditions found across the African continent. From the infectious rhythms of Afrobeat to the soul-stirring melodies of highlife and the hypnotic sounds of African traditional music, SOAREC is set to captivate listeners with its eclectic offerings.

By establishing SOAREC in New York City, Ayoub strategically positions the label in a global hub of music and culture. The city’s vibrant music scene and diverse audience provide an ideal platform for SOAREC artists to showcase their talents and engage with a cosmopolitan fanbase. The launch of this record label not only signifies a triumph for African music but also enriches the cultural fabric of New York City, fostering a deeper appreciation for the continent’s musical heritage.