John Crickett is the creator of Coding Challenges, a newsletter for engineers that has over 54k subscribers. John’s LinkedIn profile grew from 3k to 150k+ followers in a year. In this episode, we dive into the process and mindset that allowed John’s following to grow so quickly.
Segments:
[00:34] Introduction
[02:54] Spending a million Euros and a year on an MVP
[05:30] Coding Challenges
[07:51] MVP for an info product vs. software
[13:27] Growth on LinkedIn
[17:08] Post structure
[19:24] Comments on posts
[21:24] Twitter/X
[24:51] Coding Challenges newsletter
[26:48] Building a personal brand
[33:45] Nicheing on LinkedIn
[41:26] Selling B2B vs. B2C
[46:54] Tangent on car salesmen
[49:49] Book recommend...