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Ie what should the hidden fields be called, channel or organic etc, how does it link from calendly to pipe drive, how do you know it’s working

Heya. Thanks for the comment. So the value adds are probably as follows: 1. The browser does not automatically store this data in a cookie. You need to write Javascript to tell it to store it in the cookie. 2. You would then need to write a lot of logic to categorise leads into Channels that are useful to marketers to when it comes time to running reports. Simply capturing raw UTM parameters or HTTP referrer data is chaotic and virtually unable. So you'd need logic that categorises leads into channels like 'Paid Search' 'Paid Social' 'Organic Search' 'Organic Social' 3. You would then need to maintain and regularly test this to make sure the data is accurate. For instance, we run over 1,500 automated and manual tests on Attributer every week to ensure it's working correctly. Browsers are launching new versions each week, there's new devices and operating systems coming out frequently, information availability is changing (such as the downgrading of referrer data, browsers stripping tracking parameters like GCLID, etc) 4. You would then need to support it if your marketing team has questions about how it works, why certain data is getting pulled in, etc. Ultimately this is like any other software. If you know how to code, you could write something yourself (in the same way you could build a CRM or write your own accounting software). The question is more 'Is saving $49 per month worth the time and effort I would need to put in to build it, test it, maintain it, support it, etc.' I can't answer that question for you as I don't know you, but I suspect if you are a software developer (who is likely earning or costing your organisation over $100 per hour) then your time is probably spent on other priorities

Ah, Ok Your program is advanced. Im just trying to get off the ground running a little marketing company. I bring home about $20 / hr. I have 10 websites so $2400 a year would kill me. I just want to let my clients know if their contact form lead came from organic, adwords, or social media. I just want the name of source included in a basic field in gravity forms. From what I understood about browsers, this data would not take rocket science to extract into a hidden field.

Yes there is. You can read more information here: help.attributer.io/articles/capturing-the-gclid-number/

Yes, you can install the Attributer code through Google Tag Manager and many of our customers do. Yes it will show the source of leads in Pipedrive. You can read more here: attributer.io/blog/track-lead-source-pipedrive As for how easy it is to set up, it depends a bit on what form builder you are using but you can usually get it up and running in 10 minutes or so

Unfortunately you can’t. That’s why it needs to be done using custom parameters

@@attributer thanks for the reply! one last question: in the account settings tracking section, should I turn on parallel tracking? reading the info it seems better because it would load the pages faster...What do you think?

Yes. You can learn more here: help.attributer.io/articles/capturing-the-gclid-number/

There isn't any. The phasing out of cookies refers to third-party cookies, not first-party cookies. First party cookies are fundamental to the way the web works and aren't going away anytime soon. They are how an eCommerce store remembers what items are in your shopping cart for instance. Attributer uses first-party cookies to store the data, so there is no issue.

You could that and it would work, but it's worth noting {campaignid} and {adgroupid} will return the internal Google Ads Campaign ID and Ad Group ID, which is essentially just a long string of numbers and letters. It's pretty much useless. That's why you do the custom parameters (I.e. {_campaign} and {_adgroup}) as you can specify what gets returned (I.e. a legible campaign name)

@@attributer This may be a silly question but... what if you're tracking multiple campaigns and want to use this method? Does using the same custom parameters (i.e. {_campaign} for every campaign) confuse the system and make it so it doesn't know what to spit out when _campaign is used? Or does it really have nothing to do with an underscore specifically but really just ensuring you add a unique character or symbol within the curly brackets that's unique to each campaign?

Yes, they all have the same result in the end, which is the UTM parameters are in the URL when someone clicks the ad and lands on your site (which ultimately means the analytics tools you have running on your site can see where these people are coming from). As you said, the main difference is time and how manual the process is, but I would also add that using tracking templates results in better data. I have seen several times where people are creating new campaigns, ad groups, etc and forget to put the UTM parameters in. If you're using tracking templates (particularly at the Account level), then they'll always be applied.

Yes it does!

{lpurl}?{_campaign}&{_adgroup}&{keyword}

hi sir@@attributer do you have a facebook or twitter where in I can ask you some questions?

Hey Brian. Is your store on a subdomain of the main site (I.e. store is at store.brianssite.com and your main site is at brianssite.com)? If so, Attributer can work for you. It stores the UTM parameters in a cookie which means they can be passed through regardless of which page/site the user submits a form on. If however, your store is on a completely different domain (I.e. store is at briansstore.com and your main site is brianssite.com) then Attributer unfortunately can't help you because the cookie cannot persist across domains (a limitation of first-party cookies more than Attributer itself)

Totally agree he’s got one of the only helpful, concise explanations, I didn’t really have audio issues thankfully