Explore the future of understanding consumer behavior through a detailed analysis of four key market sectors. This session dives into the limitations of relying solely on 1st-party and traditional 3rd-party data, showcasing how real transactional data at scale provides a clearer, more dynamic picture of your customers.
Discover how to identify when and how often customers are spending with competitors, and uncover the total spend to unlock innovative strategies that boost loyalty and drive growth. Don’t miss this deep dive into actionable insights that can transform your approach to consumer engagement.