The Social Shepherd
The Social Shepherd
  • Видео 401
  • Просмотров 118 903
Are Celebrities The New Models & The Latest Marketing NEWS 🚀
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀
Listen to our CEO, Zoe, with our Social team, discuss all of the marketing updates from the week, as well as why high fashion brands are using celebrities as models to capitalise on their following and influence… 👀
0:00 Intro
0:40 X Is Declining in Following
07:27 Instagram Follow Feed
16:26 Brazil Fines X
19:38 Snapchat Shopping
24:25 Kylie Jenner x Coperni
37:20 Outro
#socialmedia #socialmediamarketing #socialmedianews #kyliejenner #instagram #snapchat #coperni
👩‍💻 Resources:
X Is Declining in ...
Просмотров: 545

Видео

Is AI Going to Replace Marketing Roles? | Social Media Podcast
Просмотров 333Месяц назад
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our CEO, Zoe Stephenson, and Social Media team talk about the latest marketing news and platform updates, as well as how we should approach AI developments to our advantage instead of fearing...
How We Built a Global Social Media Marketing Agency in 6 Years | Challenges, Advice & More
Просмотров 431Месяц назад
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Co-Founders, Jack & Zoe, discuss all of the marketing updates from the week, as well as celebrate 6 years in business, talking about the highs and lows, what we want to achieve in 12 mont...
Google Is Allowing You To Travel Back in Time | Marketing Podcast
Просмотров 2242 месяца назад
Google Is Allowing You To Travel Back in Time | Marketing Podcast
Should All Marketing Agencies Offer Fully Remote Roles? | Social Media Podcast
Просмотров 3082 месяца назад
Should All Marketing Agencies Offer Fully Remote Roles? | Social Media Podcast
How Brands Can Prepare for Black Friday & Christmas 🚀
Просмотров 2672 месяца назад
How Brands Can Prepare for Black Friday & Christmas 🚀
How to Get a Job in Social Media Marketing & Career Advice From Industry Experts
Просмотров 9262 месяца назад
How to Get a Job in Social Media Marketing & Career Advice From Industry Experts
TikTok's BIGGEST Shopping Update & The Latest Social Media News 🚀
Просмотров 2053 месяца назад
TikTok's BIGGEST Shopping Update & The Latest Social Media News 🚀
TikTok Gets BANNED In The EU & Other Social Media News 📰
Просмотров 1983 месяца назад
TikTok Gets BANNED In The EU & Other Social Media News 📰
AI Is Taking Over Marketing Jobs & More Social Media News 👀
Просмотров 7963 месяца назад
AI Is Taking Over Marketing Jobs & More Social Media News 👀
TikTok Shop Is Finally Launching in the EU & More Social Media NEWS 🚀
Просмотров 4523 месяца назад
TikTok Shop Is Finally Launching in the EU & More Social Media NEWS 🚀
How to Make AI Work For Your Business & Other Marketing NEWS 🚀
Просмотров 1843 месяца назад
How to Make AI Work For Your Business & Other Marketing NEWS 🚀
Why Gen Z Is No Longer Watching TV & Other Marketing NEWS 🚀
Просмотров 1844 месяца назад
Why Gen Z Is No Longer Watching TV & Other Marketing NEWS 🚀
Is Meta Breaking GDPR Rules & Other Social Media News
Просмотров 1964 месяца назад
Is Meta Breaking GDPR Rules & Other Social Media News
How To Make $1M on TikTok Shop in 24 Hours, Meta News & Pinterest Updates
Просмотров 5914 месяца назад
How To Make $1M on TikTok Shop in 24 Hours, Meta News & Pinterest Updates
TikTok's New SECRET Platform, YouTube Beating Netflix & More Social Media Updates
Просмотров 1624 месяца назад
TikTok's New SECRET Platform, RUclips Beating Netflix & More Social Media Updates
How to Go Viral on Instagram, TikTok Shop Search & Our Favourite Football Campaigns
Просмотров 1295 месяцев назад
How to Go Viral on Instagram, TikTok Shop Search & Our Favourite Football Campaigns
Unskippable Ads on Instagram, TikTok DM Streaks & Paid vs Organic Social
Просмотров 1755 месяцев назад
Unskippable Ads on Instagram, TikTok DM Streaks & Paid vs Organic Social
Instagram Revealed How to Go VIRAL & Labour's TikTok Strategy Explained
Просмотров 1855 месяцев назад
Instagram Revealed How to Go VIRAL & Labour's TikTok Strategy Explained
Influencer ASA DRAMA & How To Increase Your Reach on Instagram
Просмотров 1925 месяцев назад
Influencer ASA DRAMA & How To Increase Your Reach on Instagram
Are These Instagram Reels Hurting Your Reach?! and NEW TikTok Feature Launches
Просмотров 3716 месяцев назад
Are These Instagram Reels Hurting Your Reach?! and NEW TikTok Feature Launches
How TikTok Changed Consumer Behaviour & NEW Meta AI Updates | This Weeks Social Media Updates
Просмотров 2966 месяцев назад
How TikTok Changed Consumer Behaviour & NEW Meta AI Updates | This Weeks Social Media Updates
Sabrina Carpenters Impact on The Coffee Industry & Exposing The NEW Instagram Algorithm
Просмотров 2976 месяцев назад
Sabrina Carpenters Impact on The Coffee Industry & Exposing The NEW Instagram Algorithm
What The TikTok Ban Really Means For Businesses
Просмотров 2136 месяцев назад
What The TikTok Ban Really Means For Businesses
TikTok Came to the Office to Share Their SECRETS | Social Media Agency
Просмотров 2646 месяцев назад
TikTok Came to the Office to Share Their SECRETS | Social Media Agency
Inside Gen Alpha's Influencer Revolution: How Kids Are Shaping Consumer Culture
Просмотров 2836 месяцев назад
Inside Gen Alpha's Influencer Revolution: How Kids Are Shaping Consumer Culture
The Ultimate Social Media Wishlist: 5 Features That Would Change the Game
Просмотров 2437 месяцев назад
The Ultimate Social Media Wishlist: 5 Features That Would Change the Game
How I Became CEO of a Social Media Agency at 28
Просмотров 3927 месяцев назад
How I Became CEO of a Social Media Agency at 28
Predicting the Future of Marketing Analytics: Measurement Mix Modelling Tools
Просмотров 2927 месяцев назад
Predicting the Future of Marketing Analytics: Measurement Mix Modelling Tools
Meta Agency Rep Reveals Top Strategies for 2024: Unlocking ASC Success
Просмотров 2317 месяцев назад
Meta Agency Rep Reveals Top Strategies for 2024: Unlocking ASC Success

Комментарии

  • @songpectol8406
    @songpectol8406 15 дней назад

    I do not knew it what to do for

  • @valencappe1352
    @valencappe1352 18 дней назад

    what do you recommend to do to get hired without experience? a sample portfolio?

  • @altafmalikenglish
    @altafmalikenglish Месяц назад

    I am also working on social media but my channel is not growing. I have uploaded 1k videos but result is not good. Plz give me some suggestions.

  • @yahwehsaviour9083
    @yahwehsaviour9083 Месяц назад

    Load of shit. Hes deleting bots of his platform and use lefties hate it

  • @Scarlett-f1z
    @Scarlett-f1z Месяц назад

    Im first❤

  • @taylor-johnston7
    @taylor-johnston7 Месяц назад

    What approaches do you use to identify and target your ideal customer segments, and how do you evaluate the success of your marketing campaigns?

  • @ScalieBloke
    @ScalieBloke Месяц назад

    Yeah nah

  • @hopolang99
    @hopolang99 2 месяца назад

    New subscribers here, thank you for sharing! 😊

  • @thistimeimhere
    @thistimeimhere 3 месяца назад

    I hope the young aren't dumb enough to fall for her nonsence.

  • @GoodSeed_GoodSoil
    @GoodSeed_GoodSoil 3 месяца назад

    Still waiting for substantive issues to be discussed by Kamala. Y'all are focused on gender, age, and, race while COMPLETELY avoiding discussions on policy.

    • @thesocialshepherd
      @thesocialshepherd 3 месяца назад

      We focused on audience as we're sharing our opinion on their content marketing strategy which focuses on Gen Z, and not on politics (as we try to remain neutral as a business).

  • @CarolBell-kl9yt
    @CarolBell-kl9yt 3 месяца назад

    How she's been in office for 4 years as Vice president she called gen Z stupid so don't fall for her nonsense

    • @thesocialshepherd
      @thesocialshepherd 3 месяца назад

      We're only sharing our opining from a marketing perspective

  • @Alucard_Official
    @Alucard_Official 5 месяцев назад

    No, because I won't bank roll communism

  • @samrush9624
    @samrush9624 5 месяцев назад

    Tik tok is a nasty chinese control and corrupt tool... And gormless goldfish are gobbling it all down

  • @bryanroberts7703
    @bryanroberts7703 5 месяцев назад

    Who searches on TikTok 😅

    • @thesocialshepherd
      @thesocialshepherd 5 месяцев назад

      According to a study by Adobe, amongst many other studies with similar results, 41% of consumers have used TikTok as a search engine and 64% of Gen Z respondents have used TikTok as a search engine.

  • @grapes008
    @grapes008 5 месяцев назад

    The Internet is the last bastion of free speech. Leave it the hell alone.

  • @WalkingWreathofWines7006
    @WalkingWreathofWines7006 5 месяцев назад

    There should be Strict Guidelines given to all the "content creators" by all the platforms that, if the information shared by them don't have a Verified Source, they'd have to mention that its either their personal opinion or their personal experience. Otherwise they'd be flagged as sharing Misinformation. You can't exactly stop people from sharing their own opinion or their side of the story. But, you can opt for the methods like the above, that reduce Misinformation.

    • @thesocialshepherd
      @thesocialshepherd 5 месяцев назад

      Same way as users are now required to label all AI generated content, there could be a way to label personal opinion when talking about certain topics like health, politics and similar subjects where reliable information is crucial.

    • @WalkingWreathofWines7006
      @WalkingWreathofWines7006 5 месяцев назад

      @@thesocialshepherd Good point 👍

  • @paulmaddison121
    @paulmaddison121 6 месяцев назад

    Its the comments sections and twitter that is controlling the narrative and therefore controlling the algorithms. I am a software engineer/AI expert of over 25 years, what has happened over the last few years is as follows. Firstly in the US there is a fanatical and loyal religious following, in some states (mainly republican but democrat as well) there are significant amounts of the population who literally spend all their time either online or on religious/state specific TV channels. They have only ever seen one type of message, they believe fanatically that certain belief systems are right and do not get any balanced views. This allowed certain people like Jordan Peterson, Ben Shapiro, Joe Rogan etc to build up a huge following. Religion is very well funded in the US, they take 10% of peoples salaries. AI bots have been around for 10 years, way before Chat GPT. When Elon took over Twitter 60% of the accounts where bots or paid tweeters. These bots are outside the algorithms as they focus on keywords, for example the church in USA is funding anti trans, pfizer funded anti astra zeneca covid because it was $2 and there shot was $100 and we are now seeing the middle east fund genocide/anti Israel bots. These bots follow people on twitter based on keywords, reply to tweets and then dominate the conversations. 99.99% of people have no idea they are bots. They also dominate video comment sections which use algorithms to show comments highest. This means that Taylor swift for example, the swifties all commented on her videos, the ones with the most likes and comments where the positive ones about her i.e. "her secret relationship" "words biggest singer" "she interacts with fans" and these keywords were in the top three comments underneath every video of her which made more people click on the video which made her part of every algorithm on every platform. Its using a large demographic to either create a positive story (taylor swift) or play on religious/political mid cortex beliefs (Jordan Peterson) but the alarming thing is people with the most money can create the most software bots which cannot be controlled by algorithms, especially on twitter. Sabrina carpenter grew because the switfies all took her on, Taylor Swift can't grow much more, she has more or less hit saturation but she can influence anybody she interacts with as she appears in the videos with the other person and the other person gets mass coverage because of the comments as explained above. SEO tip Email customer database and ask them to write a review on your products to be entered into £10,000 prize draw. e.g. Netflix ask for reviews of favourite show. They get millions of pages of unique content/long tail keywords such as actors/plots giving them a huge long tail keyword search presence. Same for any product you sell online be it cars, fashion etc.

  • @ItzBusinessbhai
    @ItzBusinessbhai 6 месяцев назад

    A very intellectual conversation guys. Keep it up. Don't worry on the views your getting. See the quality than quantity. You will hit million for sure with a short period of time. Just keep on uploading new podcasts guys. LOVE FROM INDIAN MUSLIM!

    • @thesocialshepherd
      @thesocialshepherd 6 месяцев назад

      Thank you for the kind words. Podcasts coming out every week!

  • @chaitalideb6073
    @chaitalideb6073 7 месяцев назад

    Hiring Social Marketing Management Skills.

  • @evanchen5360
    @evanchen5360 8 месяцев назад

    title says "Announcing the future of the business" 4 minutes in: blah blah blah 😞

  • @zoestephenson1654
    @zoestephenson1654 8 месяцев назад

    Best day, best team 🫶🏻

  • @zoestephenson1654
    @zoestephenson1654 8 месяцев назад

    Best week & the best team 🐏✨🚀

  • @businessbeyondbillions
    @businessbeyondbillions 8 месяцев назад

    Why Elon Musk changed name to X on 24th July? Because X is 24 letter in alphabet ! 24th July 24 letter X

  • @NatRobe
    @NatRobe 9 месяцев назад

    Great insights. My only note; MORE MANWAH!!! 😂

  • @Shuvogaming-308
    @Shuvogaming-308 10 месяцев назад

    youtube.com/@ShuvoGamingMs?si=LsNdqf7g4surXrt8

  • @kamogelodludlu520
    @kamogelodludlu520 11 месяцев назад

    Black friday is a heavily discounting period , where business need to set reasonable prices as possible , while they ensure that they don't loose profit and also still being competitive. I think consulting with marketing agencies like The Social Shepherd is a good decision so businesses can know how to go about doing the black Friday thing. #The only time you want to be a sheep.

  • @user-islamhaq
    @user-islamhaq Год назад

    Optimism in Islam ❤️☺️❤️ ruclips.net/user/shorts85F0ENxrGQ8?si=7vg2x300s3Erdj3l

  • @user-islamhaq
    @user-islamhaq Год назад

    Optimism in Islam ❤️☺️❤️ ruclips.net/user/shorts85F0ENxrGQ8?si=7vg2x300s3Erdj3l❤

  • @user-islamhaq
    @user-islamhaq Год назад

    Optimism in Islam ❤️☺️❤️ruclips.net/user/shorts85F0ENxrGQ8?si=7vg2x300s3Erdj3l

  • @user-islamhaq
    @user-islamhaq Год назад

    Optimism in Islam ❤️☺️❤️ ruclips.net/user/shorts85F0ENxrGQ8?si=7vg2x300s3Erdj3l

  • @GTK_Connected
    @GTK_Connected Год назад

    nice to see, can i Come visit ? maybe work for you ? hehe :)

  • @danielamorales75
    @danielamorales75 Год назад

    Hey guys! I love the podcast and the newsletter.😊 I would love it even more if you included more practical examples when you explain these concepts, even if they are hypothetical💡💡

  • @itsmayaslife
    @itsmayaslife Год назад

    So excited about this! Definitely going to sign up!

  • @nunya2512
    @nunya2512 Год назад

    X

  • @-LolbitEdits-
    @-LolbitEdits- Год назад

    X

  • @DHSBros
    @DHSBros Год назад

    X

  • @KOYellow
    @KOYellow Год назад

    X

  • @flipflop3845
    @flipflop3845 Год назад

    X

  • @twopoleclip
    @twopoleclip Год назад

    And it records everything you do on your phone and listens to your conversations with other people.

  • @vilnap3002
    @vilnap3002 Год назад

    Don’t want that. No

  • @katiechandler5757
    @katiechandler5757 Год назад

    Office looks amaze guys!

  • @Tmansell29
    @Tmansell29 Год назад

    Loving the podcast! It’s super helpful to me as a uni student wanting to go into this industry. I have messaged on LinkedIn about a potential internship opportunity. Many thanks, Tommy :)

  • @aangitano
    @aangitano Год назад

    I worked 4-10hr days in healthcare. It was ridiculous to work 10 hour. 4 days should be less than 40 hours as well. Either way, 3 days off was definitely better than two days. We need to split this narrative that work life is more important than living and family life. Forcing office workers into the office more than necessary or at all is just a way to make the "office lease" for employers make sense and has no care for their employee's lives.

  • @Rleatfitness
    @Rleatfitness Год назад

    Thanks for sharing this video I am still early in my marketing career and I am looking for my next role so his is really helpful to hear what employers are looking for.

  • @FishcatZombie
    @FishcatZombie Год назад

    1ST!! Great content gents

  • @triedbutfailed
    @triedbutfailed Год назад

    😂

  • @salalfilms4638
    @salalfilms4638 Год назад

    🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀❤

  • @dogeminecr
    @dogeminecr Год назад

    Can i have a shoutout pls

  • @tomifor26digital95
    @tomifor26digital95 Год назад

    As a smaller agency owner, this really inspired me. Thank you.

    • @thesocialshepherd
      @thesocialshepherd Год назад

      Ah, glad you enjoyed the podcast! Wishing you all the best for the future in you journey too :)

  • @TheVeganTravelShow
    @TheVeganTravelShow Год назад

    Instagram is like Pinterest, TikTok is like RUclips. Instagram is for professionals, TikTok is for everyone else. I’ve found much more fulfilling content on instagram than TikTok. Growth is much slower on IG than TikTok 100%. Both are useful for different reasons and as someone who owns & manages 2 businesses online, it’s not much extra work to post the same thing on every platform. We use RUclips & IG for this account, the other account posts daily on IG, FB, YT & TikTok.