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Michelle Garrett
Добавлен 18 ноя 2011
I'll be sharing live events and videos primarily about public relations and freelancing. As a long-time PR consultant and freelance writer, my goal here is to help support and educate others in public relations/communications and those who work for themselves.
PR Tip: Don t silo your PR, content and social media teams
Today’s PR tip - don’t silo your PR, content and social media teams.
Encourage them to work together to squeeze the most value from every initiative. Look for ways each can leverage the work of the other.
For example, if your content team writes a customer case study, the PR team can pitch that to an industry trade publication. If they publish it, your social team can share that piece of earned media coverage. And so on.
It’s always better if these three teams collaborate and consider how they can elevate each other’s work.
#PR #PublicRelations #PRTips #content #socialmedia #marketing #marketingsilos
Encourage them to work together to squeeze the most value from every initiative. Look for ways each can leverage the work of the other.
For example, if your content team writes a customer case study, the PR team can pitch that to an industry trade publication. If they publish it, your social team can share that piece of earned media coverage. And so on.
It’s always better if these three teams collaborate and consider how they can elevate each other’s work.
#PR #PublicRelations #PRTips #content #socialmedia #marketing #marketingsilos
Просмотров: 40
Видео
Why I wrote the book, B2B PR That Gets Results
Просмотров 288 месяцев назад
Why I wrote the book, B2B PR That Gets Results
B2B PR That Gets Results is available NOW
Просмотров 118 месяцев назад
B2B PR That Gets Results is available NOW
B2B PR That Gets Results is available NOW
Просмотров 278 месяцев назад
B2B PR That Gets Results is available NOW
Excited for this!
get out my house
i wanna know
Awesome discussion
Great insights here... My takeaway: coverage is just another standalone data point that we need to correlate to business goals for impact analysis. Thanks Michelle and Gary for keeping the conversation going despite the technical issues!
Thank you - appreciate you tuning in!
GREAT Interview with Michelle, Michelle
*Promo sm* 😱
MICHELLE GARRETT YOU TURN YOUR BOOK INTO A AUDIBLE FORMAT AS WELL.
I DISCOVERED YOUR BOOK ON AMAZON. THEN IMMEDIATELY GOOGLE YOU FOR SOCIAL PROOF. DO YOU HAVE ANY FEATURE IN THE MEDIA OR ANYTHING THAT WOULD HELP VALIDATE THE BOOK?
www.amazon.com/B2B-That-Gets-Results-Practices-ebook/dp/B0CW1MR18F?ref_=ast_author_mpb www.barnesandnoble.com/w/b2b-pr-that-gets-results-michelle-garrett/1145412262?ean=2940186015505
Interesting articles about what's happening in the media industry: The Verge - this is the article I read and posted about that sparked the conversation between Ellen and me: www.theverge.com/2024/2/5/24059524/platformer-casey-newton-substack-moderation-email-newsletters-media-layoffs The New Yorker: www.newyorker.com/news/the-weekend-essay/is-the-media-prepared-for-an-extinction-level-event The New York Times: www.nytimes.com/2024/02/28/technology/news-media-industry-dying.html
☺️ 'Promo SM'
Thank you SO MUCH, everyone, for joining us for the first edition of PR Explored! 😘