In advertising, you should always strive to have the focus on the feeling, emotion, or state of mind your product or service will provide your client. If you focus on price , procedures and lists of products or services you sell, without appealing to the emotional outcome of your product or service. Then you are only one price away from losing a potential client to your competitors, who sell all of the same products and services.
When we sat down with DR Mallhi to figure out what emotion or feeling we wanted the AD to focus on. Dr Mallhi expressed to us she was a big mental health advocate, and wanting to help people look and feel their best , was a big part of why she started this Busines...