Видео

This guy is boring but has amazing insights Give time

Incredible interview, thanks for sharing Chenell, I'm a huge fan of your newsletter.❤

What is the difference newsletter to blog ? Is it just that one is public and the other is delivered to your inbox?

I am having trouble setting up my tracking link to the website. I have installed the plugin and copy/pasted the info into the plugin. i have contacted support but have not heard back for hours

U want to help me start? I’m in a great town for it? How can I connect

Hello, Where is the certified experts directory?

I hate nothing more than "coming up in this video" segments - that's why I clicked, to watch it, you don't have to make a commercial within the product that's already being consumed - it's asinine.

Now I’m wondering how many cities have this nickname. I assumed Indianapolis til I saw Annapolis

My GOODNESS!! Love from East Baltimore!! “Naptownscoop”!!! AA county has been my home for years! Love you guys. Much success!

Looking forward to further exploring this with my managed newsletter accounts!

Context and goal specific, always. Josh, thank you.

Thanks Matt. Some really great info right here! I really appreciate the fact that you showed all these examples and actually also showed how to set up these ads exactly!

TLDR: Implementing a well-designed newsletter referral program with tailored and creative rewards can significantly boost growth and engagement. 00:00 📈 SparkLoop offers a newsletter referral tool with affordable rewards, automated systems, and the importance of understanding intrinsic and extrinsic motivations for successful growth. 09:08 💌 In a newsletter referral program, consider milestone rewards and giveaway prizes to motivate referrals, while also considering budget and subscriber acquisition cost. 14:31 🌟 Offering flexible t-shirt rewards for newsletter referrals can result in higher engagement, and exclusive access to content or events can create a sense of urgency and exclusivity. 22:36 💌 Rewards for newsletter referral programs can include discounts, free memberships, coupon codes, gift vouchers, and personal experiences, as well as strategic partnerships with sponsors for unique rewards. 29:38 💌 Tailor rewards for different types of referrers, focus on trigger rewards, high-value rewards, and momentum builders, and consider exclusive rewards to maximize referrals. 38:29 📧 Swag rewards work for strong brand newsletters, giveaways for students, but not professionals; understand audience motivations, use simple methods, and test rewards to make referral program effective. 49:41 💌 Implementing a referral program can boost growth by 35%, offering good rewards and emailing multiple times a week can result in a 50% or higher growth boost, and reward fulfillment for a newsletter referral program can be cost-effectively managed by offering easily-shipped rewards and using automated fulfillment methods. 56:17 📝 Consider offering calls as rewards for newsletter referrals, create a secret insider section, and focus on creative incentives rather than copying others.

Great interview

This is pure gold!

TLDR: Partner programs are essential for rapidly growing newsletter subscriptions and revenue, and by implementing a well-designed partner program, businesses can effectively scale their newsletter growth and acquire high-quality subscribers. 00:00 🚀 Partner programs are essential for newsletter growth, with paid acquisition becoming less effective in today's competitive landscape. 07:15 🚀 Acquire cost-effective, high-quality subscribers through a partner program with influencers and existing subscribers, automatically paying only for good referrals to quickly and effectively scale newsletter growth. 14:56 🚀 Set up geographical restrictions and engagement criteria, establish a monthly budget, and create a partner program to grow your newsletter through ambassadors, influencers, and referral rewards. 20:30 🚀 Partnering with a network of pre-approved newsletters can rapidly increase subscriber growth through recommendations and one-click auto subscribe feature, leading to potential rapid growth without the need to invite your own partners. 26:35 🚀 Implement a partner program with milestone referral rewards to drive engaged subscribers, recruit local ambassadors and scale your media business, pay generously for high-quality subscribers, and be selective in choosing partners. 32:19 🚀 Tailor welcome sequence, provide examples, adjust budgets, and create dedicated landing page to explode newsletter growth with a partner program. 39:51 🚀 Partnering with popular and niche newsletters, local businesses, and influencers can explode newsletter growth and revenue, with upscribe's partner program being the most powerful source of subscribers. 46:28 💥 Automate partner program for newsletter growth, target specific audience, engage partners, and optimize acquisition for high-quality subscribers, with upcoming resources on how to invite partners and set up Ambassador programs.

BRILLIANT 🔥

Super smart 🤯🧠

TLDR: By guiding new subscribers to prioritize your emails and offering them valuable incentives to engage, you can improve engagement and prevent your welcome email from ending up in the promotions folder. 00:00 💌 Your welcome email may be causing low engagement and ending up in the promotions folder, but you can fix this by guiding new subscribers to prioritize your emails and offering them valuable incentives to engage.

TLDR: Use Facebook and TikTok ads to effectively grow your newsletter audience by utilizing campaign types, targeting, ad management, and creative strategies. 00:00 📈 Learn how to use Facebook and TikTok ads to grow your newsletter audience, focusing on campaign types, landing pages, targeting, tracking, analytics, and ad management. 08:04 📈 Create a well-designed landing page and lead form with a clear benefit to convert people into subscribers, include social proof and mention your expertise in your ads, and set a budget of $30 to $50 per day for ad optimization. 13:21 📈 Target broad locations, age, and gender on Facebook and TikTok ads, use custom audiences and detailed targeting to exclude current subscribers, and focus on interests and look-alike audiences to grow your newsletter subscriber count. 20:14 📈 Use compelling ad creative, including memes and attention-grabbing examples, to drive subscribers to your newsletter through Facebook and TikTok ads. 30:33 📈 Find affordable TikTok creators with 10k-100k followers using niche hashtags, give clear instructions for 15-30 second videos, and edit with trending music and subtitles; for Facebook and TikTok ads, match fonts, use jump cuts and screenshots, and test on Facebook before TikTok. 38:29 💡 The average cost per acquisition for a newsletter sign-up on Facebook is between $2 and $5, with some clients seeing as low as $1.50 and others seeing $3, and it may vary depending on the niche and context, while it is recommended to start with a lead gen campaign for lower costs and then switch to a conversion campaign if it proves successful. 49:45 📈 Use Facebook and TikTok ads to target custom audiences based on interests, set a daily budget, and upload multiple videos to grow your newsletter subscriber count. 57:56 📈 Matt shared valuable insights on using Facebook and TikTok ads to grow your newsletter, and resources will be sent out in the next few days to help with newsletter growth.

TLDR: To monetize your newsletter in 2023, focus on increasing subscriber lifetime value and diversifying income streams through affiliates, subscriptions, and advertising, while prioritizing subscribers based on their willingness to pay. 00:00 📧 Learn how to monetize your newsletter with insights from Spark Loop's experience, focusing on revenue channels, metrics, and profitability for aggressive audience growth. 08:06 📧 To monetize your newsletter in 2023, focus on increasing subscriber lifetime value and diversifying income streams through affiliates, subscriptions, and advertising, while prioritizing subscribers based on their willingness to pay. 16:58 💡 Consider different monetization streams for your newsletter, such as selling products/services or asking for support, and analyze which areas need improvement to generate revenue. 26:16 📧 Focus on increasing subscriber lifetime value and adding new revenue streams at different price points to monetize your newsletter in 2023. 35:42 💰 Create a funnel for your newsletter, starting with a free version and moving up to paid subscriptions, events, and exclusive plans to monetize your audience. 40:47 📧 Start monetizing your newsletter early, offer immediate upsells and affordable digital products, and focus on sustainable growth without disrupting your mature audience. 46:41 📧 Monetizing your newsletter requires understanding your audience's needs and providing value through various revenue streams, such as events, meetups, paid subscriptions, advertising, recommendations, and affiliates, with a focus on what is good for the majority of your audience. 54:44 📈 Learn how to increase newsletter revenue and get helpful resources, with the opportunity to ask questions on Twitter.

Def love this one! Thanks Josh

Well said!

Spot on -- let your goals dictate the metric you focus on!

Josh is a newsletter and marketing genius.

Ads that look like ads are the worst. Great tips from Josh here!

Neat!

TLDR: Provide strategies and tips for selling more newsletter ads and sponsorships in 2023, including focusing on click rates, targeting specific interests, personalizing outreach, and utilizing automation tools. 00:00 📈 Sell newsletter ads and sponsorships in packages of three or more runs, offer discounted packages to incentivize advertisers, and focus on improving click rates and communicating the need for multiple exposures to sponsors. 09:22 📝 Focus on unique opens and clicks, calculate open rate and click-through rate, address concerns transparently, and test different types of copy to find successful sponsors for newsletter ads and sponsorships in 2023. 15:01 📈 Pitch newsletter ads and sponsorships by highlighting reach, click-through rates, and demographics, avoiding media kits and addressing concerns about categorization, while focusing on pitching directly to relevant individuals within companies. 22:05 📈 Targeted interests and high ad click rates are key to selling more newsletter ads and sponsorships in 2023, so set a rate card with negotiation options, start negotiations with a higher price, and package ads on a flat rate basis focusing on cost per click. 27:27 💼 Raise prices for newsletter ads and sponsorships, focus on filling ad slots rather than leaving them empty, aim for recurring relationships with customers, offer generous discounts for repeat buys, consider implementing a self-serve page for ad purchases, avoid sending unsolicited Media Kits as attachments in outbound emails, and be cautious with having a sales page that provides all the information. 35:14 📈 Increase newsletter ad sales by personalizing subject lines, highlighting audience size, and using concise outreach messages; utilize CRM for quick follow-ups; send multiple follow-ups and remove uninterested contacts; display ads may be effective for smaller publishers but not for larger ones; consider direct sales, plug and play deals, affiliate partnerships, or CPC deals. 41:13 📧 Automate email responses, simplify ad offerings, utilize tools like Square Store and Sponsy, allow clients to manage sales, and don't worry about frequent ads as they can attract new readers. 45:55 📧 Focus on conversations rather than reply rates to sell more newsletter ads, increase outbound efforts for a higher reply rate, share your newsletter in the chat, email for more info, reach out for help, and sign up for updates.

TLDR: Provide strategies and tips for selling more newsletter ads and sponsorships in 2023, including focusing on click rates, targeting specific interests, personalizing outreach, and utilizing automation tools. 00:00 📈 Sell newsletter ads and sponsorships in packages of three or more runs, offer discounted packages to incentivize advertisers, and focus on improving click rates and communicating the need for multiple exposures to sponsors. 09:22 📝 Focus on unique opens and clicks, calculate open rate and click-through rate, address concerns transparently, and test different types of copy to find successful sponsors for newsletter ads and sponsorships in 2023. 15:01 📈 Pitch newsletter ads and sponsorships by highlighting reach, click-through rates, and demographics, avoiding media kits and addressing concerns about categorization, while focusing on pitching directly to relevant individuals within companies. 22:05 📈 Targeted interests and high ad click rates are key to selling more newsletter ads and sponsorships in 2023, so set a rate card with negotiation options, start negotiations with a higher price, and package ads on a flat rate basis focusing on cost per click. 27:27 💼 Raise prices for newsletter ads and sponsorships, focus on filling ad slots rather than leaving them empty, aim for recurring relationships with customers, offer generous discounts for repeat buys, consider implementing a self-serve page for ad purchases, avoid sending unsolicited Media Kits as attachments in outbound emails, and be cautious with having a sales page that provides all the information. 35:14 📈 Increase newsletter ad sales by personalizing subject lines, highlighting audience size, and using concise outreach messages; utilize CRM for quick follow-ups; send multiple follow-ups and remove uninterested contacts; display ads may be effective for smaller publishers but not for larger ones; consider direct sales, plug and play deals, affiliate partnerships, or CPC deals. 41:13 📧 Automate email responses, simplify ad offerings, utilize tools like Square Store and Sponsy, allow clients to manage sales, and don't worry about frequent ads as they can attract new readers. 45:55 📧 Focus on conversations rather than reply rates to sell more newsletter ads, increase outbound efforts for a higher reply rate, share your newsletter in the chat, email for more info, reach out for help, and sign up for updates.

🙌 local newsletters are such a huge opportunity.

Spot on, Geoff! Couldn't agree more.

Couldn't agree more! Really great points.

1. Editorial Direction 2. Building a moat 3. Building a connection

So many great nuggets here. Wow.

Did i get this wrong. They are running 4 newsletters part-time?

Can we get the links to the resources you mention in this video please?

Yes. True. By sparkloop. Trust me bro seal

About to launch mine!

TLDR: Newsletters and podcasts can complement each other and help build a deeper connection with the audience, but it is crucial to understand media operations and offer diverse content to be successful. 00:00 🎙 Merging newsletters and podcasts can be successful, but understanding media operations and offering diverse content is crucial; Jeremy Enns shares his podcasting journey and the challenges of the music industry. 04:20 🎙 Newsletters should consider starting a podcast for growth, but not every operator should have one, as email is better for action and purchases, but incorporating email newsletters can increase audience engagement. 09:51 🎙 Starting a podcast alongside a newsletter can increase engagement and create a stronger connection with the audience, even with a small budget, by focusing on the "jobs to be done" concept. 12:49 🎙 Podcasts and newsletters serve different purposes, with podcasts offering more nuanced conversations and practical examples, and can complement each other by providing unique content offerings. 17:45 🎙 Consider aligning your podcast with the core idea of your brand and how it can complement the content in your newsletter, while keeping them as separate entities that excel in their respective areas. 20:44 🎙 Promoting a podcast alongside a newsletter can help grow the audience, utilizing existing subscribers and creating a curiosity gap to lead them to the podcast. 25:26 🎙 Newsletters and podcasts are important for building a deeper connection with the audience, and social media is crucial for podcast growth despite its potential limitations. 31:34 🎙 Consistency and unique content are key for both newsletters and podcasts, with a data-first approach to provide valuable content, and aligning the podcast name with the unique premise.

Finally a Good ass video

good but music too loud

TLDR: Local newsletters can be a profitable business opportunity with a small subscriber base, but require deep community knowledge, local partnerships, and a focus on monetization and community involvement for significant revenue and potential growth. 00:00 📰 Local newsletters can be profitable with a small subscriber base, as shown by Ryan Sneddon's success with Naptown Scoop, covering local news and events in Annapolis, Maryland. 04:39 📰 Local newsletters are a popular and growing business opportunity, with the speaker aiming to teach others how to start their own and partner with individuals in different cities. 11:41 📰 Running a successful local newsletter business requires knowing the community well, partnering with local "rock stars," and focusing on monetization and community involvement for significant revenue and potential growth. 16:22 📰 Building a local newsletter business can lead to unexpected social connections and opportunities, such as launching campaigns and businesses with a built-in audience in the town. 21:10 📰 Local newsletters with a passionate audience can generate $350k in revenue, have high leverage, and offer opportunities for affiliate marketing, but growth is a challenge without spending on advertising. 26:18 📰 Running a local newsletter business requires constant engagement, attending events, and staying on top of current events to keep the content machine running, with the goal of generating a million or more in revenue. 31:42 📰 The Naptown Scoop newsletter involves sourcing and curating local news, with mistakes in content leading to a necessary correction. 36:28 📰 Leveraging a local newsletter for advertising revenue and potential for additional revenue through events and physical products, with the goal of reaching a million dollars and using the newsletter as a platform for growth and revenue.

This is such an awesome business model.

I tried really hard to pay attention but the sound is just too bad. Can't Sparkloop afford a professional mic?

Such a great episode!

Chanell is awesome. Great interview. Great newsletter. Some day, some way... I will be on it.

Enjoyed this conversation. What I loved is how Alex talks in frameworks. A couple of interesting points I took away are (slightly paraphrased): 1. "Optimize for product-market fit first. Focus on the value you are providing, the job to be done, and doing it in the most effective way possible." 2. "Anything before product-market fit is irrelevant. Get hyperfocused on product, get feedback from early subscribers, and iterate quickly on the product. Then when you put in the time/money into growth levers, you can be sure it will be a high ROI." 3. "Once you build a media asset, it becomes much easier to bootstrap and launch successfully, new media properties." 4. "Things do get easier. The faster you can bridge the gap between the intellectual knowledge (that compounding is a good thing) and actually living it (doing it), the faster your results in general will be and more long-term success you can have. Some key points I was impressed by were: 1. He grew his newsletter to 70K subs in about a year after he "got serious". (1 year is pretty fast!!) 2. He began monetizing when he hit 10K subs and that's when he got inbound requests for sponsorships. (he didn't monetize right away but only at 10K.) 3. He was writing on Twitter and Linked for two years and building his other newsletter prior to "Faster than Normal". (two years before getting "serious" with the newsletter.) 4. 60% of his revenue comes from sponsorships (wow!) Exciting to see how folks are building their newsletter business! Super inspired!!! Thank you Dylan and Alex.

TLDR: Prioritizing product market fit, high-quality content, and leveraging unique resources is more important than chasing high subscriber numbers, and building a successful newsletter requires patience, compounding, and strategic partnerships. 00:00 💌 Engagement is crucial for newsletter growth, leading to opportunities for advertising and partnerships, and it's important to optimize the product before focusing on growth, as Alex Brogan scaled two newsletters to 50k+ subs in 2 years, targeting a self-improvement audience with upcoming changes in process. 03:17 📈 The speaker grew their newsletter to 70,000 subscribers in just over a year, attributing the growth to success on Twitter and LinkedIn, paid and organic recommendations, and partnering with aligned newsletters. 07:39 📈 Link aggregator newsletters are effective for discovering new content, while cross promotion for growth may not be worth the effort, so focus on utilizing your unique resources to determine the best growth strategy for your newsletter. 12:30 📈 Reflect on your unique capabilities and resources, and focus on building a great newsletter for a specific audience rather than chasing high subscriber numbers in a crowded niche, as quality content and product offerings are more important than quantity. 17:23 📈 Prioritize product market fit and high-quality content for organic newsletter growth, avoiding the need for paid advertising or viral content. 20:43 📈 Starting an AI newsletter led to a successful sale, with the speaker emphasizing the importance of building a media asset for launching new properties and leveraging existing audience for faster growth. 25:10 💌 Growing newsletters requires patience and compounding, selling to the right audience is important, and transitioning ownership can be comfortable and painless. 31:27 📈 Building and monetizing newsletters, essential for growth and income, with a focus on "Newsletter Mastery" course and plans for version 3.0 of "Faster Normal."

great stuff

Such good advice here. Growth should NOT be your #1 focus as a newsletter operator. The content needs to be A++ before you start investing in growth efforts.