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booth lighting often seems like an afterthought, especially booths that feature screens. Well lit booths draw people in and allows for video marketing content to stand out.

Hiya I’m in the uk & have just started analysing trade show stands. I’m going to start making videos real soon. I like your eye mate

This was very helpful

Your booth looked pretty good, but could you not open it up by moving the pillar LED on the other side? Thanks for your insight on all others!

Has anyone used or seen a short throw projector being used as a background

I recently started doing marketing (exhibits included) for a tech company that does a lot of shows. I had a lot to work with, and this video has been so helpful on where to start, especially since it's in the same market.

Great video! Exhibiting at my first trade show this weekend and this gave me great ideas. Thanks!

Thanks for your handful video.

You are spot on, but one thing I cringe at a show is people eating, drinking, on their phones and laptops, talking with their coworkers when they should be engaging and working the aisles the whole day. It's a job, not a free dinner. The booth should be well-lit and approachable. I say "KISS," which stands for "keep it simple stupid," overthinking it will kill the hype. Great video!

Loved this video. I've been attending trade shows for almost 25 years (was a Marketing Director) and have been selling trade show booths for about 15 years. I'm soooo critical about trade show booths, and LOVE how you pretty much verbalized everything I was thinking. =) THANK you for being the voice of reason. And, thank you for helping companies bring their A-Game!

Thank you so much for your video. It's super helpful! Brilliant!!👍

this is great thank you

Where would I find somebody who could create an LED lit tower like the one shown at four minutes and 19 seconds? This is such a great video.!!

For a novice like me this is a Great video to start with . Thank you for sharing your invaluable experience .

Thank you for creating the most concise video breakdown of do’s & don’ts for trade show booths (you’ve got a new sub now)! As an Event Coordinator for 17yrs I’ve seen firsthand how a booth design can make or break a companies ROI. Also I might add that learning how to close a sale goes hand in hand with a good booth design. Reps that are smiling, standing, not sitting, not looking down at their phones, speaking to passers by to welcome them into their booth without giving off carnival barker vibes, etc are vital to growing their business & making new connections. I’ll be sending your video to all of our 2024 participating companies so they have time to tweak their July booth setup, design new banners & train their staff on closing sales (not just demoing/educating) to hopefully have the best possible show experience with us.

Came looking for advice before going to our first Trade Show! Found some very good advice here!! Using real trade show examples, and grading them whilst explaining why they got the grade they did, was spot on! Very helpful!! I agree with the grading of your own booth and I'm glad you didn't go: "All perfect here: A+!", but graded it somewhat objectively!! (A+ on that!!) But I would maybe only give it a B (not B+) because of the kind of "back room" feel created by the big angled screens. The "back room" space created (especially to the right, where the desk and chairs are) creates a space, in which I'm uncertain is an extended part of your demo, or if it is YOUR work space, and thus really not for me to see. It certainly seems "off limit" passing by... If it was a part of the demonstration I would have a wall divider going from the end of the screen and straight back to the curtains. Or even better: Set the simulator at a 45 degree angle to the back left corner (almost where it's at, just at an angle). The small, triangular space behind the centre screens is then clearly "dead space/off limit"! I would then give your booth an A! If you did so you could even move the backlit "tower" nearer the "front" corner of your booth space making the demonstration visible even before you've gotten AROUND it... That would show off the simulator from a greater angle and even make the "tower" stand out more... Then I would give it an A+!! For an A++ I would also have had a red and white sceen/wall devider/banner against the white, blue and black curtains separating your booth from the one to the back of it. But I'm no expert and that's just my two cents... But remember: YOU asked for it!! ;) Anyhow: Great, helpful video! Subbed to your channel!!

What is the process..like it

Thank you so much for the tips sir. What if am exhibiting on a field during day time, do I still need lightings?

thanks boss you are the boss <3

This is insanely helpful as I'll be doing an expo this week - You've helped me make some minor changes before we even bump-in. Bringing some LED lights to level-up our setup. Really appreciate the useful, helpful and detailed explanations. Your company may get by without a slogan due to their name and such a dominant demo. Keen to see your next version.

Thanks for sharing!That’s a very useful video🙏🙏

*Promosm*

Good content. I'm a exhibit designer in CA.

I really appreciate you're work bro. .

So true about over-apologizing. Such a good tip to say "Thanks for your patience" instead. Great video--concise and informative!

Hello My Name is Aman Jha I am a video Editor saw your video on youtube I had to ask you that you need a video editor. can i have your email so we can talk further