Emotivo is a video production company based in Albany, N.Y., which produces personal and engaging videos for both individuals and businesses.

The company's founder Juan Luis Lopez Fons specializes in what he calls "human marketing" - content that highlights the people behind the product or service they sell. This style of marketing builds trust between the businesses' prospective clients and the business owners, helping foster a connection and a feeling of familiarity.

Emotivo also works with individuals to capture some of the most important events of their lives, such as their wedding, anniversaries and other special occasions. Along with more traditional wedding videos, Juan Luis offers a unique product he calls a "couple's trailer," which highlights a couple's love story. He also works with families to produce "legacy" videos, or short documentaries that memorialize a loved one who is ill or elderly.

More information at emotivoproductions.com.